Sanxiong Aurora's new LOGO debuted at the brand upgrade battle
Sanxiong Aurora, which has always been low-key and pragmatic, recently brushed a "face" and surprised the entire industry.
On August 16th, Sanxiong Aurora's new brand LOGO was unveiled at the W Hotel in Guangzhou. The new brand concept – “Yue enjoy high-end lighting†was also released.
Zhang Yutao, CEO of Sanxiong Aurora, said at the press conference that the upgrade of the brand is not only a simple and better-looking LOGO, but behind it is a strategic adjustment. Next, Sanxiong Aurora will begin a series of “transformation†plans, such as brand promotion, promotion strategy, product design and other aspects will be greatly improved.
Brand LOGO upgrade
Sanxiong Aurora actively seeks to change the force 2C market
It is reported that this is an upgrade of Sanxiong Aurora's brand logo. The new LOGO has been meticulously optimized on the basis of inheritance, retaining the highly recognizable “Sanxiong Aurora†and “pakâ€. The overall font has been redesigned to be more round and modern. For the first time, the conference also explained the meaning of “Pakâ€: the abbreviation of “Professionalâ€, “Appliance†and “Kingdomâ€, which shows the ambition of Sanxiong Aurora in the lighting industry. The color of the logo is aurora green with stylish gray, which is visually fashionable, young and friendly, and is more easily accepted by a new generation of consumers.
In fact, the original Chinese logo “Sanxiong Aurora†has formed a large brand awareness in the field of lighting, and the English logo “PAK†has also established a certain foundation in the international market. At this time, the brand identity that has been familiar to consumers has been chosen. Sanyu Aurora CEO Zhang Yutao believes that the driving force behind it is the market consumption upgrade.
In recent years, with the increase of consumers' income level, their personalization and decorative needs for home lighting are increasing. Home lighting no longer stays in simple lighting demand, which has led to more demand for high-end home lighting market. The demand for home lighting market is on the rise, and there is still much to be done in the future. At the launch of Sanxiong Aurora Home Furnishings at the beginning of this year, Sanyu Aurora CEO Zhang Yutao once said that in the next three years, Sanxiong Aurora's business goal is to actively seize the opportunity of industry development, rapidly expand the company's LED lighting products and intelligent lighting products capacity, enhance the company The R&D strength strengthens and enhances the current market position of Sanxiong Aurora in the lighting industry. This means that Sanxiong Aurora is determined to do a good job in the home lighting market and fully enter the 2C market on the basis of maintaining the advantages of the 2B market.
The brand LOGO has transformed from a stable and rigorous industrial style to a young and energetic fashion style. This is the trend of Sanxiong Aurora's development in the era, and strives to become a popular brand that more ordinary consumers agree with. This kind of "offensive" innovation and change has also been praised by people in the industry. The newspaper believes that the brand rejuvenation transformation has become an important part of the transformation and upgrading of lighting enterprises. The brand upgrade will be a new opportunity for the image of Sanxiong Aurora market to leap.
Determine diversity
Sanxiong Aurora's future growth space can be expected
In fact, since the establishment of Sanxiong Aurora, while maintaining the steady growth of engineering lighting products business, commercial lighting, electrical products, home lighting and other platforms are also exerting force. A keen industry observer has noticed that it has been trying to diversify as long as Sanxiong Aurora announces its brand upgrade. In April of this year, Sanxiong Optoelectronics Division held the “2017 Integrated Ceiling Electrical Products Promotion Conference and Ordering Conferenceâ€. It is reported that this kind of promotion meeting was held for the first time. It can be seen that Sanxiong Aurora is vigorously developing the determination of integrated ceiling appliances and deep cultivation channels. In the same period, the Home Business Division has introduced high-level technical talents, constantly changing consumption patterns and aesthetic needs, and building a home lighting project that will be grandly launched.
In order to achieve the company's strategic goals, the company invested 164 million yuan in the R & D center expansion project to create a more efficient R & D system to accelerate the progress of new product development. In addition to the investment in independent research and development of high-precision technology, Sanxiong Aurora is also actively strengthening R&D cooperation with external units, such as lighting colleges, design salons, industry-university research projects, etc., fully integrating resources and enhancing the company's research and development capabilities. In 2016, Sanxiong Aurora won a good harvest on the platform of cooperation between industry, universities and research institutes. Its high-tech project jointly developed with South China University of Technology won the “National Science and Technology Progress Second Prizeâ€. In addition, Sanxiong Aurora has a number of patents, and the existing core technologies and research projects are basically covered and around LED lighting products. As of February 13, 2017, Sanxiong Aurora has 148 patents, including 2 invention patents, 62 utility model patents, and 84 design patents.
2017 is a key year for Sanxiong Aurora development and take-off. In March of this year, Sanxiong Aurora was successfully listed on the Shenzhen Stock Exchange. This is an opportunity as well as a challenge. With the power of capital, Sanxiong Aurora will be expected to usher in an unprecedented leap. The upgrade of the Sanxiong Aurora brand LOGO is to meet the company's overall development strategy to achieve strategic decisions for sustainable development in the future.
New brand concept launched
Sanxiong Aurora shares with you “Yue enjoy high-end lightingâ€
On the day of the conference, in addition to officially announcing the launch of the new LOGO, Sanxiong Aurora also unveiled its new brand concept for the first time: “Enjoy high-end lightingâ€.
In line with global taste, Sanxiong Aurora will continue to invite internationally renowned designers to design cooperation. Design, not just design, but also product performance, lighting solutions, and more. Stable, is the industry's unanimous evaluation of Sanxiong Aurora products. All of this stems from the ultimate requirements of Sanxiong Aurora's products: demanding materials, high equipment standardization, and minimal technical error. In order to let consumers experience the superiority of product performance more intuitively, Sanxiong Aurora has established pilot stores in the terminal markets across the country since 2016, and experience the performance of products through scene display. In addition, it also has many functions, such as design salon. , home improvement lectures, ordering meetings, etc., to enhance customer stickiness with quality services. Another featured service is mainly in the ability of consultancy lighting solutions. Sanxiong Aurora has resident lighting designers in more than ten cities including Beijing, Hangzhou and Chengdu. Through previous field visits, it provides lighting planning consultation, and provides individualized lighting design solutions for local and surrounding cities' engineering projects and key users. One-stop overall solution, such as service and after-sales protection, strives to make everyone feel the charm of lighting.
In the fierce market environment, if you don't advance, you will retreat. Only the innovators will enter, only the innovators will be strong, and only the innovators will win. The brand upgrade of Sanxiong Aurora is not only the inheritance of the excellent brand connotation, but also the beginning of the brand new journey. In the future, while maintaining the high quality products and services, Sanxiong Aurora will establish a new way of communication with consumers, export positive culture and values, and create higher brand value.
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