Zhongyuan Lighting Lighting Industry Market Research (Figure 2)
Kaifeng calls for the high-end professional market known as Kaifeng City, Henan Province, which is known as the "Seven Ancient Capitals". It is located in the hinterland of the Central Plains, with a total area of ​​6444 square kilometers and a total population of 4.51 million. In 2006, the city's GDP reached 47.24 billion yuan. Among them, the per capita disposable income of urban households is 8286 yuan, which is the main commodity distribution center of the Huang-Huai-Hai area and the new economic belt connecting the Bohailan. However, in such a huge market, there are less than 30 professional lighting dealers and less than 40 electrical and electrical merchants. Faced with such contradictions, experts predict that Kaifeng calls for high-end professional markets!
It is understood that the Kaifeng City terminal lighting procurement site is mainly distributed in the Wangwangtai District, Kaifeng Lighting Wholesale Market is the only professional lighting distribution center in the city, there are 19 merchants, mainly home lighting. Among them, Kaifeng Xinxing Lighting belongs to a large local area with a business area of ​​500 square meters. The main brands are NVC and Hilina. The reporter learned that NVC, Shanghai Yaming, Op, Jiamei, Belleant, Hilina, Huatai and other well-known domestic brands have established distribution outlets in Kaifeng, but the sales of these brands have not been very good, the local circulation The products are mainly based on medium and low prices. Such a market has also been affected by Zhengzhou and surrounding markets in recent years, mainly in two aspects: First, the economy in Kaifeng has been sluggish in recent years, resulting in the continuous reduction of prices in the past few years, while sales are also The annual decline has seriously affected the enthusiasm of merchants. In the case of a sluggish market, merchants lack the concept of operating a brand. Second, some consumer groups with certain economic strength, in the face of the old shopping environment of Kaifeng Lighting City wholesale market, lack of confidence in product quality, they are even more Many choose to go to Zhengzhou, which is less than an hour's drive away, which leads to the loss of a large number of high-quality customers.
In addition, the nearest hardware and electrical materials wholesale market is also a well-known local lighting procurement place. There are 4 professional lighting wholesalers and some retail distributors. The sales of the products are mainly based on engineering wholesale, and here is also the Kaifeng electric products. The distribution centers, such as Shanghai Flying Eagle and Songke Electric, have established distribution outlets here.
Faced with such a secondary market, Ma Lijun, general manager of Kaifeng New Star Lighting, believes that Kaifeng has huge consumption potential. The surrounding Fengqiu, Lankao, Tongxu, Yushi and Kaifeng counties are the target customers of Kaifeng City, but they need A professional high-end lighting market to support and enhance the quality and influence of lighting brands to meet customer needs.
Long
Dealers are falling
Located in the middle and lower reaches of the Yellow River, Changchun County is located in the northeastern part of Henan Province. It is located in the center of Zhengzhou, Xinxiang, Anyang, Xiangyang, Kaifeng, Heze and other urban agglomerations. The county has a population of 80,000 and an area of ​​1051 square kilometers. In Fuyu County, the business is very active. As part of the business, the lighting and electrician dealers here opened the storefront into the commercial street and competed with the major shops.
It is understood that Changchun County, known as "Northern Wenzhou", has gradually formed the Yilong Commercial Street, Jinbeishan Business District, Longshan Commercial Street, Jinyuan Farmers Market and Great Wall Trade City by virtue of the rapid growth of the private economy. Waiting for the business center, and about 25 lamps and electrician dealers have become a member of the entire trade and circulation, sharing the source of travel, Philips, NVC, Op, Huayi, Haojue, Ou Dier and other domestic well-known The brand has established its own image store in this small county town in the central part of Central Plains. However, because the lighting shops here are too scattered, some commercial streets even have only one lighting store “exclusively operatedâ€, which makes it difficult for consumers to purchase their own favorite lamps in the same commercial street. Therefore, a large number of customers have begun to spread to Zhengzhou and its surrounding areas. city.
In the face of fierce competition, Jiang Bo, the local distribution manager of Jinyuan Lighting, has organized 10 local large-scale households to rent 10,000 square meters of shops in the commercial street, trying to integrate resources to run the lighting business, but ultimately the merchants cannot unite. failure. Jiang Bo said that the Changchun market needs to have several shocking brands appearing in the image of clusters, and truly establish the status of the most mature, largest and most comprehensive lighting distribution center (ie “three bestâ€). This is the focus and difficulty of the current Changyi lighting dealer business strategy.
Jiyuan
Lighting market, small shop
Recently, when the reporter visited Jiyuan, I learned that there are only 31 merchants in the local three lighting market. Among them, there are 14 famous building materials lighting city, 9 Xiguan lighting area, and 8 Zhongsheng lighting area. Although the business operations include NVC, Op, Heli Bocheng, Langeng, Huayi, Xiaoji Ghost, Miura, Liangdi, and Australia Many well-known brands such as Keshi and Libit, but most of them are small, and the largest store has only 500 square meters.
According to the survey, Jiyuan lighting merchants rarely go to the ancient town to purchase goods, generally directly to Zhengzhou Huaihe Road Jintaicheng and Dong Building Materials purchase, and most of the businesses are mainly retail, engineering, wholesale and less, this is mainly because Jiyuan is close to Zhengzhou, engineering Development is generally robbed by Zhengzhou merchants. In addition, high-end lights such as crystal lamps are almost invisible in the local area. Relevant people believe that as a direct county in Henan Province, with the increase in government investment and development, Jiyuan will have greater development, and high-end lamps will have a relatively large development space.
Sanmenxia
Merchants take more low-end routes
Recently, the reporter found that there are only 12 distributors of lighting in Sanmenxia, ​​and there are NVC, Langeng, Sidon, Shanghai Yaming, etc., among which there are 6 in Wenzhou. According to the person in charge of the Langeng store, the Sanmenxia market is mainly retail, followed by engineering, and the middle and low-end products are more popular. The largest store in the area is only 300 square meters.
1 2 3 4 5 Next Page
B&R Power Panel PP35 Touch Screen panel
Power Panel PP45 touch screen panel for B&R HMI repair
B&R Automation Power Panel PP65 touch panel screen
Power Panel PP100 HMI Touch Panel screen
Power Panel PP200 touch screen glass for BR automation repair
touch screen for Power Panel PP300 touch panel repair
B&R automation Panel PP400 touch screen panel
Power Panel PP400 embedded touch screen membrane
touch panel for Power Panel C70 Touch Screen Repair
Keyboard membrane for Power Panel PP100 repair
Power Panel PP200 membrane keypad repair
membrane keyboard for Power Panel PP300 repair
B&R automation Panel PP400 membrane keyboard
Power Panel PP400 embedded membrane keypad repair
keypad for Power Panel C70 membrane switch repair
BR PP15 membrane keyboard switch keypad.
PHARMA FLEX touch screen panel glass repair
METTLER TOLEDO touch screen panel repair
GARVENS HMI Touch Screen panel glass
HMI Touch Glass,HMI Touch Screen,HMI Touch Panel,HMI Display Touch Screen
GUANGZHOU VICPAS TOUCH TECHNOLOGY CO.,LTD , http://www.touchsuppliers.com