Shengye Lighting Wang Zhixing: Creating Overall Home Lighting (Photos)
Zhejiang businessmen who are hard-working and savvy, have always been in the business field, and have traveled all over the world. Adjacent to the "China Light Capital" in Henglan Town, Zhongshan City, there is such a Zheshang: he always smiles, always gives you a sense of spring breeze, and the wind and dust servant tirelessly trek on the road of lighting career. He is --- Wang Zhixing, general manager of Shengye Lighting.
The way to management - equal fraternity
Approaching the entrance to the Shengye lighting production base, I saw the slogan on the left wall—the spirit of enterprise: equality, fraternity, efficiency, forge ahead, innovation, and headlines. Mr. Wang smiled and explained that when he founded the company, he really grafted Mr. Sun Yat-sen’s idea of ​​“equality and fraternity†into the content of the spirit of Shengye’s enterprise. First, the feelings of Sun Yat-sen’s hometown entrepreneurship, and secondly, I feel that "equality, fraternity" is indeed the essence of corporate management that I have summarized over the years. First, “equality†promotes productivity. Only by putting equal thoughts into the management of the whole enterprise can we help employees to unload their thoughts and make them lightly loaded, and finally they can produce high-quality products. Secondly, "Pok Oi" creates cohesion. Only by treating employees, customers, manufacturers and consumers with fraternity and gratitude as the lighting cause can we combine the power of the people and promote the healthy, stable and sustainable development of the operation of the Holy Land.
The way of production - clever details
Shengye Lighting knows that the overall home lighting market is in a hurry. Therefore, starting from the design model, Mr. Wang will personally supervise the war. Mr. Wang said that although the founding time of Shengye Lighting was not long, it did not blindly follow the trend in style design. Instead, it sought to focus on the overall market and launched its own unique creative products. The designers of Shengye always have no way to relax. Their whereabouts are spread all over the country, and they are inspired by the distinctive houses and commercial houses. They are designed to match the lighting of real estate ceilings, floors and walls. product.
According to reports, in the production process, Shengye Lighting, even the unobtrusive small process of product branding, seems to be meticulous. The paste of each product trademark is precisely measured by the scale of the staff, and then the exact position is Line paste job. At the same time, Shengye Lighting has no concept of sampling. In order to ensure the qualified products, each finished lamp must pass the comprehensive inspection and the factory can ship. In addition, for the selection of important raw materials such as electric wires, Shengye Lighting requires suppliers to be qualified to pass the national mandatory 3C certification.
The way of innovation--only use
The purpose of the use of the Holy Land is: people-oriented, only use. Mr. Wang dared to select a young factory manager in his 30s to control the overall situation of production, which is the company's vivid interpretation of the purpose of employing people. He said that the characteristics of the lighting industry determine the advantages that young people, especially highly educated young people, must have. Sanye must respect knowledge and respect talents anyway. There is no talent, empty talk about innovation; with talent, innovation can play a carrier. Innovation is the booster of enterprise development and the soul of enterprise progress. Therefore, "only talent is used" is the way of employing people, the way of innovation, and the basis of employing people.
The way of marketing - the final victory terminal
Shengye has focused on the domestic overall home lighting market in a short period of time, and its performance has been good. It is reported that more than 30 specialty stores in China, including Wenzhou and Yiwu in Zhejiang, are all in the profit stage and have achieved the expected market effect. According to the plan, the Shengye store will be expanded to 100-130 during the year, and is expected to increase to 200-300 in 2008. The upcoming national unified promotion activities will consolidate the foundation of the “community promotion†marketing model, so that more consumers will recognize the Shengye brand. Mr. Wang said that the company will also strengthen the logistics supporting function service to help the terminal, and fully expand the store to join. Based on the principle of “opening out one, winning one, and succeeding oneâ€, we will steadily promote the marketing network layout of the specialty store, so that more consumers can choose the holy field.
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