Why does Hisense push the main UHD curved surface TV in the “Internet+” era?

According to common practice, we first look at the configuration, Hisense two series of ULED new products are used 4000R curvature 4K resolution curved LCD panel, refresh rate 120Hz. Compared to the previous generation of products, the new addition of more than a dozen high dynamic range processing technology, dynamic contrast ratio of 9 million: 1, the peak brightness of 900nits, 2 times the OLED TV. In terms of dark field details, the ULED black field is 20 times darker than the ordinary TV black field. Both new products also support dual-band Wi-Fi network connections.

In terms of color, Hisense ULED curved TV has 12 bright processing technologies that can match different color parameters according to the color details in various places on the screen. Among them, the XT910 series, through cooperation with 3M, possesses "nano-quantum dot" technology, claiming to reach 140% of the color gamut coverage under the BT709 standard.

Hisense ULED curved surface TV also adopts newer moving image processing technology, with high-speed scanning capabilities of the 1440SMR, the screen has no trailing phenomenon, more smooth and clear.


In the aspect of design, Hisense XT910 series ULED curved TV adopts a unique 5~7 degree elevation angle design, so that users in a natural sitting position have a more comfortable viewing angle.

Two series of new products built-in a new generation of Hi-Sound audio processing system, support for DTS Premium Sound 5.1 decoding capabilities, built-in speaker effects have improved significantly.

Finally, the XT910 and K720U two series of new products equipped with a new generation of VIDAA3 smart TV system, with rich HD content resources. Regarding the details of this system, Hisense will give a detailed introduction at the VIDAA3 smart system conference at the end of this month.

So what, the price is unknown.





Why is Hisense's “Internet+” era pushing for quality?

Why does Hisense push the main UHD curved surface TV in the “Internet+” era? Hai Shiyun CEO Yu Zhitao told Lei Feng Network that the development of color TV market was driven by new technologies and new applications. It gradually passed the LCD era, LED era, and intelligent era. Now it is in the era of scenes, the era of scenes, and the traditional attributes of television. The intelligent camps emphasize development while the most important thing in traditional attributes is the improvement of the picture quality.



And an Internet TV product manager told us that the curved screen can enhance the user's viewing experience to a certain extent, but the curved surface is part of the circle, the Chinese user's living room is generally within 7 meters, and the center of the curved surface television is generally 7 meters away. The user's visual experience is still practically similar to a flat experience. The surface is more boring than 4K and 3D.

Talking about ULED, industry sources told Lei Feng Network, ULED is essentially an algorithm to enhance the quality of the picture, can dynamically adjust the screen's sensitivity, watching the dark scene, through the calculation of compensation, so that the face is brighter, watching experience Promote.

However, some people believe that the price of users’ core appeals should continue to decrease. Chinese users are not excessively pursuing sound quality and picture quality. Foreign-funded enterprises withdraw from China are also partly due to their pursuit of quality and sound quality. insufficient.

In 2015, Toshiba, Panasonic, Sharp and other Japanese color TV giants announced or sold or closed overseas factories, leaving a market of nearly 36 million units, and a new round of market reshuffle.