New products come out one after another

In March, smart TV ushered in a new upsurge, and each manufacturer has launched its own new products one after another.

On March 18th, Konka listed T60 Super TV, a new product jointly developed by Tencent and the company. The smart TV uses an 8-core smart platform, A9 architecture, based on Android 4.4, equipped with Konka's latest YIUI Yi grapefruit control system. In terms of image quality, the T60 Super TV adopts a high color gamut 4K and 4 color 4K LCD screen. At the same time, based on Konka's many years of color TV manufacturing experience and image processing capabilities, Konka's 4-color 4K color wheel engine technology is used to make the TV picture quality Perfect. And GITV (Central Galaxy Internet TV integrated broadcast control platform) Tencent provides rich content resources to T60 Super TV.




On March 24th, Xiaomi formally released the newest smart TV, the 40-inch millet TV2, which is only worth $199. Millet TV 2 is characterized by the fact that it is equipped with the most advanced tenth-generation line imported Sharp SDP super-crystal screen, using the same Rui Yi backlight module with Apple Computer, making new products have top quality. On the hardware side, a quad-core CPU, dual-band 2.4GHz and 5GHz WiFi support, and hardware decoding technology can be used to play 1080p full HD video online. The system is still millet MIUITV, built-in GITV, the current partners have iQIYI, Youku Tudou, Sohu, Thunder, China policy and other top video content providers. In addition, game entertainment is another highlight of Xiaomi TV.

On March 26th, Changhong announced the launch of the second generation of mobile Internet TV CHiQ and simultaneous listing in Mianyang, Sichuan Province. It is understood that the second generation of CHiQ is equipped with a DCC (device connection and control) protocol that Changhong has completely independent intellectual property rights and adopts the original “M+ dual-core” smart linking technology. Based on this, Changhong has built a software framework from the driver to the application layer. Through the automatic networking and equipment integration, it has achieved the cooperation of resources such as content, storage, and peripherals, allowing free integration of mobile terminals and TVs. By stitching together, users can not only enjoy the world of mobile internet through TV, but also give TV unprecedented information processing and storage processing capabilities.

In addition to the aforementioned manufacturers, the reporter was informed that Skyworth will also release a new product on April 1. Its characteristics and configuration are still unknown.

Repeatedly Tucao

Today, smart TV has swept the entire TV market. According to estimates by the China Electronic Chamber of Commerce, the demand for the Chinese flat-panel TV market in 2015 will continue to be maintained at around 42 million units. Ovid Consulting predicts that the penetration of smart TVs will reach 85% in 2015, which means that smart TVs will add at least 30 million units.

However, behind the rapid growth in demand, consumers are frequently tweaking smart TVs.




On the Spring Festival this year, Ms. Wang, who is working in Beijing, returned to her hometown in Jiangxi Province and specially bought a smart TV as a gift for her parents. But after groping for more than a week, Ms. Wang regrets. "At that time, I felt a bit funny when I was in the store experience, but it was not enough to go home and study on my own. What games, online shopping, and other features have never been used successfully, and I don't think much about multi-screen viewing. Look at the picture,” said Ms. Wang, “I don’t know how old I am. My parents are even more confused.”

Mr. Xiao, a consumer in Shanghai, was a “tidal” person. The smart TV was soon put on the market. However, so far, Mr. Xiao’s smart TV is still limited to “watching TV” and many functions are not practical. In his view, the so-called smart TVs on the market today are only equipped with TVs with Android, and many supporting software cannot keep up. The downloaded software is not compatible with TVs, and there is no good operation of mobile phones. In particular, Internet access is slow and it is particularly easy to watch TV with wireless.

And similar "Tucao" has long been flooded with various web forums. A zero-point company’s previous survey of 20 white-collar workers in 20 key cities in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing and other cities that have purchased smart TVs and television shopping needs shows that nearly half of the respondents reflect themselves. In the process of using a smart TV, often encountered remote control inconvenience, turning pages or open applications running slowly, often the phenomenon of cards, Dayton; Another 30% of people reflect the downloaded application display is poor, interface design confusion .

In fact, since the rise of 2011, some smart TV manufacturers have done tricks to attract a lot of consumers. Many users have returned to their homes with a try and psychology. However, in the course of use, many users have reported that although many smart applications increase the added value of products, the actual application frequency is not high.

In this regard, home appliance expert Luo Qingqi believes that from the current market situation, the so-called smart TVs launched by some companies only stay in the conceptual stage, intended to use the new concept to stimulate the market. Liu Buchen, an industry observer, also stated that, strictly speaking, smart TVs cannot be called smart TVs at present, and they may only be called primary smart TVs, or smart TVs that make the problem too complicated.

Begin to break through

The picture quality is no matter how good, the screen is bigger, the function is fancy again, and the user doesn't boot. This is the biggest challenge that smart TV faces today. How to break through? Industry experts believe that how to build television applications that focus on user experience and meet consumer needs has become a common choice for all smart TV manufacturers.

In fact, not only for smart TVs, for any consumer electronics product, if it is not possible to solve the simplicity of interaction and have a good product experience, it may be a very difficult thing for ordinary consumers to accept. How can we solve this problem?


Users familiar with traditional PCs and smartphones and tablet devices all know that it is their processors that determine the performance of these smart devices. That is, we often say CPUs. Smart TVs are smart devices, and of course they are no exception. CPU not only determines the processing performance of smart TV, but also determines the value of smart TV to a large extent.

For smart TVs, higher configuration provides more room for imagination and more interactive experience. However, smart TVs also have the same configuration as mobile phones and PCs, and their configuration will be updated at any time. How can the smart TV configuration never go out of fashion? Changhong’s approach is to use “M+ dual-core” smart linking technology and “DCC protocol technology” in CHiQ II. "Let a mobile chip and a TV chip achieve seamless linking and linkage within the TV system, which not only greatly enhances the computing performance of the TV, but more importantly, users can upgrade software and hardware at the right time." To ensure the leading position of the configuration.

In addition, such issues as video games, home interactive applications, and online cinemas have always been the magic weapon for attracting young user groups. However, the current smart TV technology is lagging behind with the “slow leaps in technology”. Taking video games as an example, there has been no use of outstanding games on smart TVs, and most of them copy mobile phone apps. However, the mobile game is based on a touch screen design. The experience brought to the user on the smart TV can be imagined.

The "M+ dual-core" technology not only ensures that CHiQ's second-generation TVs have excellent performance in running large-scale games, but also uses mobile chips to enable CHiQ's second-generation TVs to directly enrich rich and exciting games without transplanting them.

Hong Shibin, executive chairman of the China Home Appliances Commercial Association Marketing Committee, said that although the future smart TV user control experience will be diversified, Changhong has found its own direction for smart TV breakthrough.