TV makers rushed to the beach video game market "down family" available TV games
The release of Changhong's second-generation CHIQ smart TV with games as its main highlights has attracted the attention of the industry. The Konka Super TV launched in the previous week is also a game with Tencent’s cooperation as the main selling point, and TCL’s continued development of the Internet color TV function, the game Almost become the standard... All kinds of phenomena indicate that the game has become an important weapon for young consumers such as color TV vendors and mobile phone players to compete for 90s. Changhong’s “LOOK UP†(looking up) as the theme of the conference has been very intentional. obvious.
Liu Buchen, an observer of the household electrical appliance industry, believes that as the control center of smart homes, televisions are bound to become a battleground for soldiers, and video games are the best way to drive users. Therefore, for the traditional manufacturers, landfall in the video game market is particularly critical.
Changhong’s launch of CHIQ II is the world’s first mobile Internet TV. Based on the original 10-core TV chip, a new mobile-end chip has also been added, and subsequent upgrades will be completed through this mobile chip — this Obviously it is prepared for its game function. Changhong attaches great importance to this, and Zhao Yong, Chairman of the Group, gave a live commentary.
It is understood that Changhong and China's largest video game platform love game jointly built a game platform, through the unified user payment system Changhong customized game hall, the main remote control TV game boutique, while using mobile games platform to obtain the latest hottest video games The first 10 new games each month were introduced - including its "Fantastic Bug 8: Speeding Lingyun", which was introduced in cooperation with the world-famous Gameloft Company. This is the world's top racing game with more than 130 million downloads worldwide.
And Konka's previously launched Super TV, which Tencent games can handle handle, remote control and mobile phone control, but also to achieve semantic control, can landlords, playing mahjong, has sold 200,000 units.
Referring to the video game, everyone will unknowingly compare it with Xbox, PS4, and other game consoles. In this regard, Wang Dong, director of Tencent's video game project, believes that video games at this stage tend to be smart and creative.
The data released by the Fast Game TV Games Summit Forum shows:
TCL smart TV
Game users grow from "0" to 1.3 million within six months
The activation rate is about 16%
Game Day live users 160,000
Duration 48 minutes
Hisense Smart TV
8 million users are activated, and 3.45 million users are activated by games
Daily active users 450,000
In the Hisense App Store, the percentage of game application downloads is 51.8%.
Per capita running time is 59 minutes
TV games increase user's viscosity
According to Zuo Yanxi, the brand director of China Yikang, TV games have high-definition, shocking sound effects, multi-person interaction, and customization for large screens. They have advantages in terms of visual experience, on-site atmosphere, and even the protection of the human body such as visual protection. Far larger than mobile games.
Information Times reporters learned from major home appliance stores such as Suning, Gome, and Guangbai that younger generations of consumers have already made gaming functions an important indicator for purchasing smart TVs. Experience a game function," store sources told reporters.
The data released on the fast game TV game summit forum held on March 18 showed that game users who purchased TCL smart TV grew from “0†to 1.3 million within half a year, the activation rate was about 16%, and the number of live users on the game day was 160,000. The game lasted for 48 minutes. By the end of 2014, the number of active users of Hisense smart TVs was 8 million, game activation users were 3.45 million, and daily active users were 450,000. The application of games in the Hisense App Store accounted for 51.8% of the total. The duration is 59 minutes.
In addition, the China Mobile TV game popularity charts (according to the number of startup statistics): chess and card games and casual games occupy an absolutely dominant position; best-selling list (according to the payment capacity statistics): racing class, leisure puzzle class, action fighting class, chess Classes; on Fridays and weekends, the peak payment period will be reached; on the TV using the Northcom gamepad, less than 5% in Q4 in 2013, 80% of users in Q4 2014 used the handle on the TV. Play the game.
Constraints are constantly changing
"Video games have been around since 2011, and they may have taken off," said Wu Guoxiang, deputy general manager of LeTV's Open Platform Division, who had said in an interview.
However, when it comes to the development of video games, a game content provider told reporters that there are two constraints on the development of video games: one is the issue of payment links, and the other is that there is no uniform standard for peripheral adapters. Xu Yong, the CTO of the fast game, said in an interview with the media that compared to the early days of the mobile game market in 2011, the video game industry was very different and could continue to explore. In the television payment link, the three major traffic channels and Ali and Tencent's scan code payment are all relatively good payment methods. Although the hardware adapter, although there are many third-party platforms for video games, there is technical strength to do SDK adaptation. Not much, they will work with more handles and third-party channels more closely, and strive to unify the handle-adapted program, which is conducive to the CP's game distribution promotion.
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