TV can rise: Internet+ followed by TV+

Traffic economy is not terrible. Traditional enterprises have more traffic advantages. For example, a fast-moving consumer product, which has sales of billions of dollars a year and hundreds of millions of users, will be a huge traffic owner if it can be cured. TV is also such a traffic owner. Therefore, it is said that TV will rise in the Internet era instead of being weak.

2. Once the television media or content provider transitions from the audience's thinking to the user's thinking, it will become a huge winner in the traffic economy mode of the Internet age.

Traditional television relies on advertising to realize the realization of traffic. Therefore, the evaluation of a program or a broadcast platform depends mainly on ratings (viewing population), and the author was told more than a decade ago that the media was a “trafficking” business. In the Internet era, this way of realizing traffic becomes very weak. Because each time the traffic is re-sold, the television station needs to gather traffic once, which is a very inefficient and very unsafe thing. Therefore, even if it is as powerful as Hunan Satellite TV, he cannot determine how much traffic he can have in his next program.

Therefore, television stations need new traffic aggregation methods and traffic cashing methods. Correspondingly, we propose the concept of TV+.

3. In the TV+ mode, TV should undergo two changes.

First, changes in traffic aggregation

Traffic that cannot be contacted cannot be easily and continuously resold. The television station must find a way to gather the audience somewhere. Behind this is no longer the concept of the Internet, but more powerful, more stylish, more people do not understand the concept of the Internet industry.

Second, changes in the method of traffic transfer

In the past, it was the audience, not the consumers, that the television station directed advertisers. What does that mean? It wasn’t the children's milk consumers that led to Erie, but the audience of “Where is Daddy?”. Although Yili will determine the match between viewers and consumers of this program in advance, this is not the correct practice of the Internet or the traffic economy.

4. As an attempt, the "TV + film" form of "a ticket is hard to come by" is worth studying.

The upcoming broadcast of this movie review program by Jiangsu Satellite TV is very interesting: Inviting the movie crew to recommend their own movie on the program, viewers of the TV program can purchase orders directly through the ticket app Guevara.

To a certain extent, this completes the coincidence between the audience and the consumers: It is the movie audience who sees the direct purchase of tickets and leads them to the sponsors of films and programs. Coupled with all the sites that can be sold, Vipshop, this title-name merchant, this program's exploration in the TV + movie + e-commerce + mobile Internet, can be described as well-intentioned.

The program has not been broadcast yet. The effect is still unknown. But from the films that were staged in the first four months of the current month, one can see the attractiveness of the show: "We Married," "Speed ​​and Passion 7," "Left Ear," and "How Can You Silence?" And Super 7 is using this program as their first TV show in Asia.