Smart TV two major concerns: outdated too fast + complicated operation
“Smart TVs are advanced like computers, but old upgrades will not be obsolete in the next three to five years?†“Smart TVs are complicated to operate, and old people are unable to find cable TV programs for a long time...†Smart TVs have become mainstream in the color TV market. Users' concerns about smart TVs are gradually being understood by vendors. Recently, the domestic color TV brands that are at the forefront of the smart TV field have put forward some new solutions in an attempt to relieve users of these concerns.
IT colorization of the TV industry has given birth to "outdated and too fast" concerns
Liu Fei, an analyst at Ovid Cloud Network, a well-known market research agency in the industry, said that the intelligentization of color TVs is a general trend. Ovid data shows that the current smart TV user activation rate has reached 73%, and the penetration rate of smart TV in the domestic market in 2015 is expected to reach 85%.
It is understood that Internet TV and smart TV appeared about five or six years ago. In fact, it is not just a new category of color TVs, but also an important node for color TVs to become more like IT products than traditional home appliances. There is a Moore's law in the IT industry: every 18 months, the performance of computers has doubled and the price has been reduced by half. The performance of traditional home appliance products is much slower, and price changes are far from being as fast as computers.
There have been color TV company executives to describe the difference between household electrical appliances and IT products: A traditional household electrical appliance product, consumers spend eight years ten years or even longer, feel that the product is too old, unsightly, or The product was not running smoothly, and it was determined to redeem a new one. This is an “active update.†For IT products with rapid performance and price changes, consumers are constantly seeing better performance in the market. However, new products with cheaper prices are skeptical that their products are outdated. Therefore, it often takes only three to five years for the products to be tempted to buy a new product. This is a kind of “passive updateâ€.
With the IT of color TVs, consumers will see the upgrading of color TV products more frequently, and may worry that their color TVs will soon become obsolete, so many people have to “passively updateâ€, and the frequency of redemption of color TVs is expected to buy computers. The frequency is on par.
Modular TV saves replacement costs
Recently, Haier and Alibaba Group released the Haier Ali II TV in Beijing. Its main concept is modularity, and the functions of the TV can be modified and upgraded by replacing the function aggregation module. Manufacturers intend to use this approach to respond to the faster and faster iterative upgrades in the smart TV field, reducing user upgrade costs.
According to reports, users can customize products according to their own needs, such as size, screen, core functions, configuration, appearance, color, and so on. The Haier Ali II generation TV is also upgraded through a functional aggregation module. The appearance of the module is similar to that of an ordinary TV box and provides a USB interface, an HDMI interface, and an antenna interface. The difference is that the module also provides an industry-standard 86 PIN interface with different functional combinations. The solution module to meet the individual needs of the user. This modularity solves the burden of high TV upgrade costs on users. Haier Ali II TV can achieve dual software and hardware upgrades by replacing modules. The cost of switching to a new TV is between tens of thousands and tens of thousands of yuan, while the replacement of a new module costs as little as 400 yuan.
It is reported that Haier Ali II TV adopts the latest YunOSfor TV 2.5 system, equipped with Ali family digital entertainment service platform, the platform brings together Lions Gate, Discovery, EA, Gameloft and Other corporate content, builds movies, music, games Home entertainment resources such as home education, education, and shopping, as well as home garden lines, home networking, ecosystem, V shopping squares and other highlights.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, with the modern hardware and software technology update cycle getting shorter and shorter, and in the TV industry seeking a breakthrough in 2015, how to improve the product utilization cycle and upgrade the user experience through sustainable product upgrades, Become a new force for color TV companies. Haier TV's new upgradeable module is worthy of attention. Changhong CHiQ TV new product also has an upgradeable external chip. These explorations have significant implications for the development of the entire industry.
Smart TV operation is complicated
In addition, currently there is a common problem in smart TVs on the market - poor user experience. The average consumer, especially the older consumer, is not as familiar with smart TVs as professional "fans", so it is difficult to operate.
According to reports, a zero-point company previously surveyed 20 white-collar workers in 20 key cities, including Beijing, Shanghai, Guangzhou, Chengdu, and Nanjing, who have purchased smart TVs and had television shopping needs, and found that nearly half of them were interviewed. Those who reported that they often encountered the use of smart TVs in the process of remote control inconvenience, pages or open applications running slowly, often the phenomenon of cards, Dayton.
China Household Electrical Appliances Association has commissioned Ove Cloud.com to carry out special investigations on the use of household appliances by the elderly in urban China. The results show that in addition to the basic operating functions of television, the elderly are not frequently used for other functions, and other functions besides video on demand. It also gradually decreases with age.
Luo Qingqi, a senior researcher at home appliance industry and a senior consultant at Pall Consulting, said that smart home appliances should certainly not allow more and more buttons on the remote control, but should be more and more simple to operate. From this point of view, it is not surprising that most smart TVs in the market are suffering from the inconvenience of the elderly users and children who are too complicated to operate.
Do children, parents, and young people need a remote control for each?
Recently, the Skyworth Group's Internet brand CooCold released a new product such as Coolo A43 and A55 in Beijing with Galaxy TV (GITV). It is noteworthy that the A43 is the industry's first television product that supports three exclusive models for children, parents and young people.
“After using young people, the elderly suddenly discovered that the TV signal was gone when they turned on the TV. We took into account this problem. Once you plug in the set-top box, the old man can open the set-top box remote control and the TV screen will automatically open. "Cool Open Chairman Wang Zhiguo said that Kukai A43 has already exceeded the traditional smart TV connotation, and it brings an unprecedented differentiated experience according to the usage habits of different groups of people.
According to reports, this TV set not only combines the different content attributes of the three categories of people, but also has different design styles for children, parents and young users, and configures dedicated control devices for each group. Children's version of the remote control is easier to control, using ABS resin + polycarbonate material, safe, healthy, durable, and drop-resistant; parent version can easily control the remote control fonts and buttons larger, easy to find remote control options; ordinary version of the remote control is relatively more focus on comfort And control portability.
In addition, Coocaa A43 cooperates with Galaxy Internet TV to access the central Galaxy Internet TV integrated broadcasting and control platform, and has high-quality content resources gathered from many content service platforms such as CCTV and Jiangsu Internet TV. For example, the Kukai A43 Children's Edition incorporates more than 40,000 episodes of the latest animations, children's variety shows, and children's songs, while the parent-child version of the TV is a collection of more than 680000 classic movies, comic dialogues, and health programs.
The report said: Color TV intelligent software upgrade caused by failure
The reporter learned that the problems caused by the intelligentization of color TVs to consumers are not limited to two major concerns: outdated, too fast and complicated to operate, and there are still problems with increasing the proportion of software failures.
The 2015 China Flat TV Service and Consumer Satisfaction Survey Report released by the China Electronics Chamber of Commerce’s Consumer Electronics Survey Office shows that with the increasing popularity of smart TVs and smart boxes, the proportion of flat-panel TV software failures has increased, leading consumers to use flat-panel TVs. The proportion of failures in the process showed a recovery trend, reaching 12.3% (including man-made failures).
The report shows that the penetration rate of China's smart TV market has risen from 30% in 2012 to 70% at the current stage. Under the situation that the penetration rate of smart TV market is rapidly rising and the function of smart TV products is upgraded, flat-panel TV service is also facing With a series of service content and model challenges, flat panel TV manufacturers are facing increasing pressure for after-sales services.
Lu Renbo pointed out that in the current national three-package policy, whether the major components of color TVs include smart chips, WiFi (wireless network) modules, and other smart components are not yet clear. However, intelligent software systems, applications, and intelligent content services are still missing. This is exactly what should be improved in the next phase of flat-panel TV service.
Industrial Led High Bay Light,150W Led High Bay Light,Led High Bay Light Housing
Aixuan Lighting & Technology Co., Ltd. , http://www.eko-lamps.com