On March 16th, the leading TV and Internet company in the Internet TV industry, Super-Dimensional TV, held a grand opening ceremony for the "Super-Speed ​​of Light - Youth" media opening ceremony and a full range of new product launches at Shenzhen Zhao Chi Innovation and Technology Park. 55, 49, and 43 are four new products that are popular with the “Youth Series.†The official pricing is 4298 yuan, 2999 yuan, 2499 yuan, and 1999 yuan respectively.
At the same time, the popularity of ultra-dimensional TV announced strong presence on the day Tmall platform, launched a "big screen 4K, mad" crazy "line" of large-scale promotional actions, will be available for the first time in the 65 4K Internet TV promotional price freeze in 3999 Yuan (official pricing 4298 yuan, to send 299 Premiership annual fee), 49 å‹ 4K Internet TV sales price is more "anti-" to freeze at 1999 yuan (official pricing 2499 yuan straight down 300, send 200 cash back), filling The price of "price butcher" and "king of cost".
It is understood that this is the first time that the 65å‹4K Internet TV has fallen below 4,000 yuan and the 49å‹4K Internet TV has fallen below the 2,000 yuan mark for the first time. The large-screen 4K Internet TV popularization campaign initiated by the popular television has become the largest viewing point in the Internet TV industry since the Spring Festival.
Repeatedly set an industry record to accelerate the first brand of Internet TV
Following the official launch of the ultra-dimensional TV in December last year, the release of four new versions of the popular ultra-dimensional television in a short period of three months, especially the release of large-size 65-inch 4K Internet TV, shows the popularity of the ultra-dimensional TV. TV's strong integration capabilities at the supply chain and product iteration levels will completely subvert the 2016 Internet TV branding landscape.
It is understood that the "Super-dimensional light speed - to youth" media opening day and popular offline TV series full range of new products off the line ceremony, is the first time in the Internet TV industry held a press conference at the factory, reflecting the popularity of ultra-dimensional TV powerful The manufacturing capacity, the deep integration of the industrial chain, and the ability to develop new products for ten years are far behind competitors.
At the conference, it was popularly announced that over the six-month period, ultra-dimensional television has created an industry record in terms of sales volume, iterative speed, and operating results.
Up to now, the production of ultra-dimensional TVs has exceeded 750,000 units, which has created a sales record for new Internet TV brands. In terms of product iterations, from the first generation of ultra-dimensional television products to the current three months, popular ultra-dimensional television has launched the second generation of products. A series of three months of refreshing new products has created the latest record in the Internet TV industry. At the same time, FunUI, an independent R&D Internet TV operating system, has cumulatively upgraded four times. The new 2.0 version is planned to be launched in May this year.
Vice Chairman Zhou Can, who was popular, emphasized at the press conference: “In the past year, we have shouted sales targets of 12 million units for 3 years. From the current sales situation, our expectations are likely to be realized ahead of schedule. Good sales description Consumers have high recognition for the popularity of ultra-dimensional television brands and products.The internet television industry will usher in a period of change in 2016, sales are the guarantee of survival, and we are very clear on this point. The target is 3 million units. After the successful implementation, we may become the number one Internet brand.â€
When it comes to specific strategic planning, Zhou Can also stated: “The biggest difference between ultra-dimensional TV and friends is that we are building an ultra-dimensional ecological system. The ultra-dimensional ecology we construct is an open ecological platform through the capital level. Cooperation, integration of high-quality resources to provide services to our consumers.The competition in the Internet TV industry is multi-dimensional, and short boards will be fatal. At this point, there is a clear understanding at the beginning, which makes us plan to When it comes to ecology, the risk is fundamentally circumvented. Ultra-dimensional ecology is the rocket engine that is popular in ultra-dimensional television and plays a decisive role."
Don't forget to do the product and start from the user's needs
In terms of specific product details, compared with the previous generation of products, the new ultra-dimensional TV products released this time have undergone major changes and micro innovations.
In terms of hardware, the ultra-dimensional TVs released this time still use the industry's top Samsung and LG original 4k panels, together with advanced backlight module technology, clear picture quality, rich colors, restore true, performance parameters in the entire industry out of High level. This top screen configuration is in line with the popularity of ultra-dimensional television to promote the national 4k original intention.
In terms of interactive interface, popular Ultra TV will soon release FunUI 2.0. Compared with the original version 1.0, it adopts the “simpler and more intelligent†design concept, combined with the use of behavior data of popular TV users, to make use of more rest assured.
In terms of appearance, new products are based on popular rose gold, highlighting the youthful personality. The ultra-narrow frame makes the TV not lose the high-end temperament, while enhancing the viewing experience of the user. The back of the fuselage is made of metal brushed backplane, supplemented by hidden interface and no screw hole design. The integrated design style has become the unique symbol of popular ultra-dimensional television.
The new ultra-dimensional television popular new moon metal base, T-shaped structure design, greatly enhance the popularity of the TV when placed in the stability, while the bottom of the arc to join the border and the tough angle of the formation of a visual contrast, the sense of beauty arises spontaneously, With the application of aluminum alloy material, let the popular television become the living room crafts.
Vice Chairman Zhou Can talked about the popularity of Super TV New Product: "Popular is an Internet company and has always been pursuing high-quality products and services for businesses. At the same time, the combination of popularity and mega-chi, making the hardware master more ,During the ultra-dimensional television popular in the design concept of everything from the user needs, relying on the super-dimensional ecological strong industrial chain integration capabilities, in the product, service, content, ecology in the shortest time to achieve a continuous iterative update, this is our conference The reason for the 'superdimensional speed of light'. "
Yi Zhengchao, vice president responsible for content and operations, said: “Daily operations are not visible to users, but users are perceivable through content, applications and services. The accumulation of this is our advantage. In the future, we will always do a good product iteration based on the principle of data drive and user participation to meet the needs of users."
At the press conference, the company officially announced the establishment of a strategic partnership with the Tmall Mall, and the full range of new products in the ultra-dimensional TV series will be launched on March 16 at the Tmall Mall and the shop.fun.tv.
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