At present, LG and Skyworth are leaders of OLED TV camps. Samsung and Hisense are leaders of LCD TV camps. TCL mainly promotes its own curved TVs and Quantum TVs. Changhong TV, Konka TV, Xiaomi, LeTV, Haier and other brands are Both camps have some involvement.
However, the latest news is that Matsushita Japan has finally decided to join the global OLED TV camp. Matsushita plans to start OLED TV sales to the global market from 2017 onwards.
This will also be the third global brand-name company that will market OLED TVs after LG Electronics and China Skyworth Group. Since all three are using LGD's OLED TV panels, Panasonic will call it the other two "Japan teammates."
In fact, last year, Panasonic launched an OLED TV on the European market. However, we all know that the European market is not large, nor is it the core market of the world's color TVs, and influenced by the economic downturn in Europe, Panasonic's OLED TV business in Europe last year was more like a trial.
The two largest markets in the world today are the North American market and the Chinese market. Then there is the market in Southeast Asia and South America.
According to plan, starting from April 2017, Panasonic will first launch the Panasonic brand OLED TV in the Japanese market, and then expand the sales region to countries in Southeast Asia and Central and South America.
Although Panasonic also uses LG Display's OLED panel, Panasonic's color adjustment technology and image quality processing technology are Panasonic's own, so Panasonic's OLED TV pricing may be higher than that of LG.
Although the plasma TV dream shattered, Matsushita's hands still accumulated more than 10 years of color TV technology patents. This time Panasonic may have shifted the previous image quality technology to OLED TVs.