Is the broadband industry in the Internet + background promising?
Abstract: In the context of Internet+, the broadcasting and TV industry has to “transform†to “internetizationâ€. The State Grid, which is about to reach its first birthday, seems to be changing the broadcast and control management methods of traditional broadcasting and television with the control and access route as the main means, and has become a large platform for video content. Focus on the cloud and the end, instead of the pipeline of transmission, CCTV may become the CCTV of the State Grid.
Next week will usher in the first birthday of China Radio and Television Network Co., Ltd. (hereinafter referred to as the State Grid). This is funded by the Ministry of Finance, and the SARFT is responsible for the formation and hosting of the company. The registered capital of 4.5 billion yuan is the national radio and television network company, which seems to represent the future of China's radio and television industry.
On February 13 this year, the General Administration of Press, Publication, Radio, Film and Television printed and distributed the Notice on Accelerating the Work Plan for the Integration and Development of National Cable Television Networks. (New Radio and Television [2015] No. 29). On February 26, at the mobilization video teleconference of “Broadband China†2015 organized by the Ministry of Industry and Information Technology, Wang Xiaochu, Chairman of China Telecom, Chang Xiaobing, Chairman of China Unicom, Kuang Guohua, Chairman of China Mobile, and China Radio & TV Zhao Jingchun, chairman of Network Co., Ltd., debuted to implement the "Broadband China" 2015 special action. The State Grid of Broadcasting and Television, which has not yet been established for one year, stands alongside the three major operators.
From March 25th, CCBN's theme report will become the home site release activity of the State Grid. On March 31, the head of the General Administration will strictly control the broadcast of the IPTV Nanjing site, and then to the second director of the SARFT, Nie Chenxi, deputy director general. As Director of CCTV, he has three consecutive moves in just two weeks. In the opinion of Wang Te, who is both materialistic and ideal but does not believe in God, all this is done around the State Grid. Perhaps, some people in the industry once nicknamed the General Administration of State as the general bureau of CCTV, but now, CCTV may become the CCTV of the State Grid.
Haha, by the way, insert a sentence: the so-called concept of life, world outlook, and values. The word “view†actually refers to the angle of viewing things, or the method of deconstructing things. Different views are different perspectives and ways of looking at life and the world. Therefore, there is no right or wrong in terms of "view" itself. It is only the difference in perspective. However, with different perspectives, the understanding is different, and the conclusions drawn from different understandings are different, so the conclusions will be biased. If the later conclusion leads to the direction, the result will be a bumpy or smooth life.
In the era of big video, the contents of the programs are extremely rich, and the transmission paths are everywhere, and the traditional linear broadcasting broadcast television programs have been greatly subverted. And this kind of subversion is not only a revolution in network and technology, but also a change in the viewing habits and viewing experience of television audiences. Therefore, if we want to manage the guidance of public opinion in this centralized state, we must change the management method that we previously used to control access. In today's family, television is no longer just what it needs to be. The Internet is just what it needs to be! The result of merely controlling one path is that it is "bypassed" by another path.
Therefore, last year's stringent measures on OTT video APP, video website program content, and 331 IPTV broadcasts could be clearly understood. Without love for no reason, naturally there is no reason for hate. After a thorough cleaning, the first thing to do is to "same screen, the same standard," to level out the regulatory differences between traditional TV channels and Internet access. It is not allowed to be broadcast on traditional TVs, nor on other TV screens.
In the situation that the live broadcast is still just under the circumstances, clear the OTT to look back at the APP, and reaffirm that the OTT is not allowed to do the live broadcast. Then the IPTV broadcast control right is strictly required to receive CCTV completely. Although it seems to emphasize the "double billing dual certification", but the ultimate appeal of the actual State Administration is really not on the money, he wants to control the right to open the valve. All contents can't be seen by ordinary people without passing the valve that can be closed by one key. The local sub-platform must also receive the total platform to provide services. This is exactly the meaning and responsibility of SARFT, so it is absolutely not challenging.
Under the background of the Internet+, the telecommunications industry has been making a transition from “de-telecomization†to “internetizationâ€, and the broadcasting and television industry has to “transform†to “internetizationâ€! Therefore, at this moment The meaning of "triple play" is not because of the entanglements between the two-way access of radio and television and telecommunications. Both sides need to stand in the "Internetization" dimension to look at and implement this work. Moreover, if we look at the height of the political system, the so-called deep-opening areas of reform and opening up, describing the words in easy-to-understand language, is like a paragraph from a few years ago, and it is impossible to change 10 billion yuan. A photo of a city building, although a city tower has been carrying out tolls for tourism visits.
The 4.5 billion state-owned network will not go to acquire which cable network, because today's demand for control is not in the access itself. The leaders of the State Grid said that the goal of the work is the interconnection and interoperability of networks, technologies, services, operations, and management. Through these interconnections, all video content is managed on a platform-by-platform basis. So the focus is on the cloud and the end, not the pipeline. Therefore, we have seen a series of agreements signed by CCBN’s formerly busy State Grid and some of the acquisitions are mainly reflected in this aspect. Controlling the export of content controls the position of public opinion. Therefore, from this perspective, the money behind the State Grid is more likely to lie on the intensive, large-scale, and Internet-based operation of the content. (Haha, small partners Listen to these words are not some familiar, do not elaborate on what you all understand;-D).
Well, Witter can end. In fact, the State Grid needs to have a large content platform. Therefore, the Deputy Minister who was still talking about the engineer’s background of advocating the “to build a smart radio and television and enjoying digital life†two weeks ago is not a cause. The accidental event that Bibi did when she sang the first song.
Perhaps this year will inevitably be a year in which radio and television will change from quantity to quality. . .
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