In March of last year, Hisense released the first generation of ULED TVs, using its own dynamic backlight control technology and HiView engine technology, breaking the technology ice that affects the quality of color TV for the first time, dynamic contrast, static contrast, color gamut, and peak The key indicators such as brightness have been fully enhanced, achieving the same picture quality performance as OLED. Benefited from the promotion of ULED, Hisense has strengthened both in the international and domestic markets. According to Display Search data, in 2014, Hisense TV's shipments ranked fourth in the world with 5.9%, and Hisense 4K Ultra HD had a market share of 11.30%. The top three in the world.

Compared with the first-generation ULED products, Hisense's new ULED surface televisions, using a 4K curved surface panel, further enhance viewing angle and comfort. Its core backlight technology is also fully upgraded, with more than 10 high dynamic range processing technologies added to achieve ultra-high dynamic contrast and high brightness performance with finer lighting technology. Its dynamic contrast ratio can reach 9 million: 1. Peak brightness can be achieved. Up to 900 nits, 2 times that of OLED TVs. In terms of dark field details, the ULED black field is 20 times darker than the ordinary television black field, and can perfectly represent the dark field details that are difficult to be displayed by ordinary television.

In terms of color performance, Hisense ULED surface TV innovative application of 12 bright processing technology, can detect each color detail in the picture, adaptive matching of the corresponding color parameters, to ensure that each picture has a pure natural color and precise color details . Hisense XT910 series ULED curved TV also adopts nano-quantum dot technology developed in cooperation with 3M company, reaching 140% of the color gamut coverage under BT709 standard, and the color performance is more accurate and delicate.

In terms of sharpness, Hisense's new ULED surface TV uses the industry's top 120Hz ultra-high-definition LCD screen, and through 14 items of ultra-high-definition enhancement processing technology, it can super-resolution the details of the compressed or lost picture in real time from the source end. , intelligent noise reduction and other image quality enhancement processing, ordinary programs can also see the ultra-clear picture performance.

For sports and sports video content, Hisense ULED curved surface television adopts 8 motion image enhancement processing techniques. Through the accurate capture of each motion, the continuous trajectory of the motion is calculated, and the 1440 SMR high-speed scanning technology brings clear and smooth flow to the user. Motion picture.

As Yu Zhitao said, good television not only needs good quality, but also has good sound quality and good experience. Hisense's new ULED curved surface television application Hi-Sound audio processing system supports DTS Premium Sound 5.1 decoding, perfect match Dolby DD+, can be used with Sound Bar plug-in stereo, its strong low frequency, medium frequency soft clear, high frequency fiber After all, audiovisual effects are excellent.

In order to provide users with a full range of high-definition audio-visual experience, Hisense ULED curved TV equipped with a new VIDAA3 smart TV system, has rich HD content resources. Including the world's top classical music HD channel Unitel Classica full channel content, covering 50 games + HD music concerts throughout the year, users can also watch high-definition documentary resources and 72% of online HD video resources. Watch these high-definition content, users do not have to worry about speed, Hisense XT910 series ULED curved TV is also equipped with up to 12-core super processor, provides a super heart for TV, speed dual-band Wi-Fi configuration also allows high-definition movie transmission speed Greatly improved.


Under the background of the "Made in China 2025" strategy, Yu Zhitao also published Hisense's views on the future development trend of color TV. TV products have reached the era of development from single traditional attributes to traditional attributes and scene attributes. Picture quality will be a key factor in the competition of traditional attributes of TV products. The current industry leading brands are also more concerned with display technology innovation and technological evolution than ever before. . From the CES and the first half of the industry release in 2015, the display technology line shows the following two directions. On the one hand, OLED display technology represented by South Korea's LG, but the current production rate is low, the growth rate of OLED TV market is much lower than expected; on the other hand, high-definition ultra-high definition LCD technology represented by Hisense ULED and Samsung SUHD direction. Whether it is ULED, SUHD or OLED, the same stage competition of new technologies also indicates that the window period for the display technology upgrade has arrived.

As a platform display technology of Hisense, ULED is not only used in the field of LCD TVs, but also will be widely used in display fields such as medical displays and commercial displays that require high contrast and color performance. ULED medical display products have been commercialized.

According to Dr. Zhang Subing, China Electronics Standardization Institute, “This year will be a new starting point for independent innovation in China's color TV industry. Focusing on original technology in display technology will be the key to success in the market. Hisense ULED technology is the best solution for improving the quality of color TVs. The program, its cost performance can be widely recognized by the market."

Yu Zhitao believes that in the living room scene of the Internet era, television will also be given a new definition. Hisense Smart TV Development has completed system construction in the 1.0 era and content aggregation in the 2.0 era. The user circle has been initially established and rapidly developed. Hisense will provide more accurate and high-quality intelligent services to enhance the user experience through big data mining and take the lead in the future. The era of intelligence fully taps the commercial space of the living room economy. At the end of this month, Hisense will demonstrate the new changes in the development of its television scene properties at its VIDAA3 smart system conference.