Interpretation of the secret of the success of Light Matt
—— Interview with Wang Shunbowen, Chairman of Dengmaite (Chongqing) Brand Lighting Chain Co., Ltd. / Pan Haibin Brand Positioning Award in Chongqing, the most popular lighting professional store; ideal brand in western China; consumer and environment 315 readers' responsibility Brand; Media Concern Award; China Commodity Quality Credit Guarantee Integrity Unit; Top Ten Marketing Classic Cases; Top Ten Marketers; ISO 9001: 2000 International Quality Management System Certification... For two years, Lamp Mart has won one honor after another.
As the largest super terminal chain brand in China, what is the power to make Lampat achieve such impressive performance in the Chinese lighting industry? Where is the light horse winning? With all kinds of questions, after many days of field visits to Deng Mart and exchanges with Chairman Wang of the lamp Mart, the reporter finally found some answers.
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Take the road of terminal service platform "Single store size filial sales price chaos, product quality is uneven, business integrity is low, after-sales service quality is poor, consumers are difficult to buy a satisfactory product", this is the true portrayal of the current lighting industry, And manufacturers have to build efficient and integrated brand channels but they are powerless.
At the beginning of the business, Wang Shunbo was keenly aware that the regulation of the lighting industry was a matter of time. He was bold and took the lead in making the “clear price†and built the Chinese terminal industry super terminal service based on the deep service to consumers. platform.
In the two years since entering the mainland, Lamp Mart has not only been sought after by consumers, but also regarded as “the trend of lighting trendsâ€. It has also been recognized by the lighting industry and has won one honor after another from domestic media and authorities. Today, domestic and foreign counterparts have investigated and researched Lamps as a model for the operation of lighting terminal. According to incomplete statistics, only the first station of Lampat Chongqing No.1 Bridge opened for two years. There are more than 100 groups, not including unannounced visits by many insiders.
Careful achievement of good brand Wang Dong is particularly good, many of his friends feel that cooperating with him not only earned money, but also earned him a friend, which is also a place he is particularly proud of. He said: "Grateful,
In order to make the cooperation not become the use of the organs; gratitude, so that the partners will not become the opponents of intrigue."
Lamp Mart has cooperated with Austrian Swarovski, Jinda?, Weishahua, Baohui, Difeng, Biya, Synthetic Ridge West, and Hailing, and achieved a win-win situation between brand and sales. According to the development plan of Dengmart in 2008, Dengmart will further cooperate with some brands in terms of brand promotion and brand experience.
In fact, the reason why the brand lighting manufacturers are optimistic about the lamp is to take a fancy to the integrity of the lamp, the attitude of seeking truth and being pragmatic and the high sense of responsibility to the partners. Lamp Mart cares for every brand of lighting, not only builds the brand image store according to the brand's own image, but also spares no expense to continuously upgrade and build the store lighting display, light environment layout, soft decoration, etc., to ensure each brand The image store is presented to consumers with the latest products, the best environment and the best service at all times.
The deep service that meets the needs of the people who have passed the lamp Mart knows that the lamp Mart implements the clear-price sales model, and once it is launched, it is enthusiastically sought after by consumers and lighting manufacturers. At the same time, Light Mart also provides in-depth services for consumers.
In the business model, Deng Mart adopts mall-style management of unified management, unified cashier, and unified pre-sales and after-sales service. For lighting, electric wires, sockets and other fast-distributing electrical and electronic materials, Lamp Mart plans a multi-storey area of ​​more than 1,000 square meters, and implements supermarket management to facilitate quick purchases by consumers.
In the shopping environment of the store, Mr. Song Qiying, a famous Taiwanese design master, tailored the lighting art commercial space with the unique characteristics of Lamps for the lamp. The overall layout adopts the latest international dynamic design, according to different lighting brands, types and styles. The plan fully demonstrates the distinctive personality of the major brands and provides consumers with a good environment for buying lights.
All of this made the word of mouth in the consumer group spread quickly. In 2006, Lamp Mart successfully passed the ISO 9001:2000 international quality management system certification, marking the deep service of Dengmart into the internationalization, standardization and standardization.
From a strategic perspective, the company's development lamp Matt has to conduct lighting consumption surveys every quarter, in-depth study of consumer demand and evaluation of the lamp Mart, these are the actual embodiment of the light Mart practice deep service. Wang Shunbo believes that for Lamps, it is important that “what consumers think of Lamps, how the partners feel, not how we feel, we must stand at the height of promoting the development of the industry†.
The goal of Lan Shunbo, chairman of Lantern, is to build Dengmart into a super-terminal chain platform in the lighting industry and create a super-chain development model of “1+N Lampsâ€. At present, in addition to the "1" of the lamp Mart No. 1 Bridge Headquarters, Lampat has successfully replicated 10 chain stores in Chongqing Hongxing Meikailong, Beibei, Changshou, Fuling, Kaixian, Sichuan Nanchong, etc. Next year, It will continue to expand in capital cities such as Chengdu and Nanjing.
Editor: Zhu Yun Edition: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
As the largest super terminal chain brand in China, what is the power to make Lampat achieve such impressive performance in the Chinese lighting industry? Where is the light horse winning? With all kinds of questions, after many days of field visits to Deng Mart and exchanges with Chairman Wang of the lamp Mart, the reporter finally found some answers.
Take the road of terminal service platform "Single store size filial sales price chaos, product quality is uneven, business integrity is low, after-sales service quality is poor, consumers are difficult to buy a satisfactory product", this is the true portrayal of the current lighting industry, And manufacturers have to build efficient and integrated brand channels but they are powerless.
At the beginning of the business, Wang Shunbo was keenly aware that the regulation of the lighting industry was a matter of time. He was bold and took the lead in making the “clear price†and built the Chinese terminal industry super terminal service based on the deep service to consumers. platform.
In the two years since entering the mainland, Lamp Mart has not only been sought after by consumers, but also regarded as “the trend of lighting trendsâ€. It has also been recognized by the lighting industry and has won one honor after another from domestic media and authorities. Today, domestic and foreign counterparts have investigated and researched Lamps as a model for the operation of lighting terminal. According to incomplete statistics, only the first station of Lampat Chongqing No.1 Bridge opened for two years. There are more than 100 groups, not including unannounced visits by many insiders.
Careful achievement of good brand Wang Dong is particularly good, many of his friends feel that cooperating with him not only earned money, but also earned him a friend, which is also a place he is particularly proud of. He said: "Grateful,
In order to make the cooperation not become the use of the organs; gratitude, so that the partners will not become the opponents of intrigue."
Lamp Mart has cooperated with Austrian Swarovski, Jinda?, Weishahua, Baohui, Difeng, Biya, Synthetic Ridge West, and Hailing, and achieved a win-win situation between brand and sales. According to the development plan of Dengmart in 2008, Dengmart will further cooperate with some brands in terms of brand promotion and brand experience.
In fact, the reason why the brand lighting manufacturers are optimistic about the lamp is to take a fancy to the integrity of the lamp, the attitude of seeking truth and being pragmatic and the high sense of responsibility to the partners. Lamp Mart cares for every brand of lighting, not only builds the brand image store according to the brand's own image, but also spares no expense to continuously upgrade and build the store lighting display, light environment layout, soft decoration, etc., to ensure each brand The image store is presented to consumers with the latest products, the best environment and the best service at all times.
The deep service that meets the needs of the people who have passed the lamp Mart knows that the lamp Mart implements the clear-price sales model, and once it is launched, it is enthusiastically sought after by consumers and lighting manufacturers. At the same time, Light Mart also provides in-depth services for consumers.
In the business model, Deng Mart adopts mall-style management of unified management, unified cashier, and unified pre-sales and after-sales service. For lighting, electric wires, sockets and other fast-distributing electrical and electronic materials, Lamp Mart plans a multi-storey area of ​​more than 1,000 square meters, and implements supermarket management to facilitate quick purchases by consumers.
In the shopping environment of the store, Mr. Song Qiying, a famous Taiwanese design master, tailored the lighting art commercial space with the unique characteristics of Lamps for the lamp. The overall layout adopts the latest international dynamic design, according to different lighting brands, types and styles. The plan fully demonstrates the distinctive personality of the major brands and provides consumers with a good environment for buying lights.
All of this made the word of mouth in the consumer group spread quickly. In 2006, Lamp Mart successfully passed the ISO 9001:2000 international quality management system certification, marking the deep service of Dengmart into the internationalization, standardization and standardization.
From a strategic perspective, the company's development lamp Matt has to conduct lighting consumption surveys every quarter, in-depth study of consumer demand and evaluation of the lamp Mart, these are the actual embodiment of the light Mart practice deep service. Wang Shunbo believes that for Lamps, it is important that “what consumers think of Lamps, how the partners feel, not how we feel, we must stand at the height of promoting the development of the industry†.
The goal of Lan Shunbo, chairman of Lantern, is to build Dengmart into a super-terminal chain platform in the lighting industry and create a super-chain development model of “1+N Lampsâ€. At present, in addition to the "1" of the lamp Mart No. 1 Bridge Headquarters, Lampat has successfully replicated 10 chain stores in Chongqing Hongxing Meikailong, Beibei, Changshou, Fuling, Kaixian, Sichuan Nanchong, etc. Next year, It will continue to expand in capital cities such as Chengdu and Nanjing.
Editor: Zhu Yun Edition: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
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