Why is Xiaomei so good? Cloud Read MoreTV big data sweet fried interpretation

On the 9th of November, the campus youth network drama “To Our Pure Little Beauty” landed on China’s first smart TV platform MoreTV Cloud Audiovisual. Unexpectedly, a campus youth network drama without any "flow niche" and "old opera bone" blessings will become the first topical TV drama at the end of 2017, not only playing a strong momentum to lead the 2017 campus youth net series. The actor Hu once became a new "National Boyfriend."

In fact, the starting point of “To Our Pure Little Beauty” is not high, and the number of viewers in the first week is the same as that of the same type of network drama “Best Youth”. However, with the good word-of-mouth and high-level topics brought by high-quality plots, the number of viewers of “Little Good” ushered in a spurt of growth since the second week, and the Douban score reached 7.5 points. It is necessary to know the annual reputation drama. The year of the year's "The Flower is Full" is only 7.7 points.

Why does "to our simple little beauty" be so hot?

First of all, the story is realistic, and the high school campus life portrayed in the play is a youthful magnifying glass for girls after 85/90. The opening chapter “Beauty” describes the daily life of an ordinary 85/90 female high school student. When we fight for a small host, we make a crazy call for idols. Internet cafes are afraid to be caught by the tutor and send text messages with NOKIA mobile phones. In the summer vacation, watching Pearl Fair, the campaign leader was considered the most positive activity. The most important thing is that the high school girls who are “in love with heaven” have a crush on the male god. The hero of Chen Xiaoxi is Jiang Chen. Then do you still remember your crush on him?

This is a vivid description of the campus life of female high school students after 85/90. The audience viewing “Little Good” is mostly female, accounting for 60%; the age of the audience is most concentrated at 19-24 years old, followed by 25-30 years old. Surprisingly, young men and women under the age of 18 who are supposed to be the main force of the youth drama on campus have the lowest percentage of viewers. Perhaps the memory of youth in the play is too distant for them to resonate. You know, when the 85/90 post in the bar for idols, after 00, the favorite Weibo has not yet been born.

Another important reason why the "To Our Pure Little Beauty" can become the annual topic TV drama is that the story is sweet and sweet, and it breaks the hearts of young girls. MoreTV cloud audio-visual data show that the highest episodes in the first episode are: 22 episodes - Wu Bosong proposes marriage, Jiangchen Vinegar goes on the line; 17 episodes - Female domineering confession, Xiaoxi drunkenly kissed; 21 episodes - - Xiao Xi fell, Jiang Chen confession. The above data can show that the classic routines of idols such as jealous, confession and kiss are always the episodes most concerned by the audience. The girl's heart has a market at any time.

MoreTV collected the information of the entire network and sorted out the word cloud “to our simple little beauty”, as shown below:

It is not difficult to find that the "small beauty" in the eyes of netizens seems to be divided into two groups. One group thinks that the whole drama is acting in a friendly manner, and the other is deeply attracted by the simple feeling of the story and the actors.

Xiao Bian seems that this seemingly contradictory two points may be a factor in the success of this type of youth drama: The young actress is not a greasy act of acting is suitable for the interpretation of our Sentimental youth, after all, when a ignorant high school girl was herself When the object of crush is rejected, there will not be so many emotional brewing or ups and downs, but will naturally be shy or run away! This also makes Xiao Bian can not help but think of all the media due to a certain variety of media for young actors lack of acting skills. Actually, we can really give these actors a bit more tolerance. Perhaps when they find a character that suits their age and experience, they can burst out more energy than "the old opera bone."

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