SuperData Announces VR Data Network Platform Plan
SuperData, the world's leading market research organization, has announced the official launch of the VR Data Network (VR Data Network Platform) to support the virtual reality market with a market size of US$5 billion. VR Data Network builds on existing data relationships between SuperData and the world's largest game publishers and payment service providers, and is the first collaboration between top VR content developers and head-mounted manufacturers. "There is no doubt that the virtual reality market will be an explosive new medium that will reach a market size of $30.5 billion over the next five years, just like the early numbers," said Stephanie Lamas, director of VR/AR strategy at SuperData. Like the game (which will reach the market value of the $95 billion market next year), VR needs to open a process of measurement and verification.
That's why we launched the Data Network, helping the manufacturers and developers of the show to learn together and prove it to others in the industry. Like the company's existing data partners in digital game publishers, developers and payment service providers, VR Data Network has begun to provide services to major virtual reality companies, helping them develop business plans and identify markets. Scope and market direction. VR Data Network partners will regularly receive data packages from SuperData, including VR software and game performance metrics, as well as insights around consumer sentiment and behavior.
VR developer and game publisher CCP Games is the data partner of the SuperData Data Network. According to Julien Dulioust, Senior Earnings Director of CCP Games, “The VR industry is changing rapidly, so having reliable and accurate data is critical to decision making. In this environment, it is already predicting the market trend in the next six months. It is difficult enough, and what we need is the trend of the next year, one and a half years, two years.
Therefore, working with SuperData is important to us. According to statistics, this year, global VR users are close to 18 million, and holiday sales have helped VR hardware sales exceed 2.2 billion US dollars. SuperData and partners agree that the VR market will bring long-term growth. Data Network has begun to provide the key to promote the development of the industry. Data and research reports, such as hardware penetration, performance comparisons between VR platforms and traditional platforms. Other studies are looking at consumer pain points and thresholds for entering the market, such as sample ROI, consumer willingness, and demand. At present, VR awareness is generally low, and VR Data Network hopes to promote the popularity of VR through these research reports and create a healthier industry environment.
Sam Barberie, head of partner department at SuperData, said: "Part of a high-growth mature market is a larger strategic analysis. TV and advertising, retail goods have experienced this, and this is what SuperData does for digital games. Now, we will also do this for VR. Our partners are interested in starting to plan the future of VR, and we are honored to be their ally."
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