Rice ASO launch ASM launch dry goods: Anglo-Australian new Search Ads game industry launch report
On June 13th, Mi ASO first launched the "Australia-Australia Search Ads Game Industry Delivery Report" on the official website of the WeChat public account (with Mi ASO: Youmiaso). This is the first complete search advertising launch report of the mobile game industry since April 25th when Apple said in the United Kingdom, Australia, and New Zealand that the country has opened Search Ads.
The reports are based on APP stores in the United Kingdom, Australia, and New Zealand. They randomly captured and analyzed the performance of Search Ads data within 48 hours. They focused on the four dimensions of Hot keywords, Category, Quality, and Advertising forms, and abstracted out Anglo-Australian The Search Ads on-line research report of the new game industry seeks to truly and objectively restore the trend of Search Ads.
The report pointed out that Search Ads's performance in the new market is dazzling, mainly reflected in the following aspects:
1. High-quality, high-user-rated games are more competitive
2, game developers compete for Search Ads, to seize the "New World" bonus;
3, game developers at the cost of brand words and industry core words.
Search Ads is still somewhat mysterious for game advertisers that have long been looking forward to in China. For advertisers with overseas promotion needs, "Australia's new Search Ads game industry delivery report" will become an important reference.
According to Jesse, a product manager of ASO, after the WWDC conference, with the release of iOS11, the schedule for Search Ads to enter China is getting closer, and the ASM business in China is just around the corner. For the latest ASM launch dry goods, the first time to obtain ASM advertising bonuses in China, please continue to pay attention to the meters ASO.
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