In 2018, the new starting point of the Internet of Things ushered in the outbreak of the TOB business model!
Whether in Wu Xiaobo's eyes for 40 years or in Luo Chuan's mouth, it is nothing more than a matter of cognition and trends. One year ago, the technology and Internet industry was an era of excess traffic and attention. It was also possible to take root in the user's big pool, but in the past, 2017 was the most ups and downs, and it was a watershed. Standing at this new inflection point, the grasp of trends and the upgrading of awareness will become even more important.
Faced with the uncertainties in the development of the industry, the boundaries are becoming increasingly blurred and competition is ubiquitous. What are the trends in the technology industry in 2018?
1. You never expected who would be your opponent!
In the past, the rules of the Internet and science and technology industries were "wells don't commit rivers and rivers," and each has its own moat and wall. For example, JD.com will not be torn with the U.S. group, and the headline war will not burn the head of Xiaomi. However, by 2018, we will need to open our brains, and the boundaries of competition will become increasingly blurred. By the end of the year, the U.S. delegation had a taxi service in the top ten cities. Drips were also ready to be sent for food delivery. The two companies that had not matched each other in the past may immediately stand on the opposite side, and they should not be jailed.
2. Sharing is a disease that should be cured in 2018!
In 2017, the sharing economy is one of the most popular areas. Under the impetus of capital, no one can escape from sleep, fitness, umbrellas, clothes, children, and parking spaces. However, by 2018, many follow-through and sporty business models represented by the concept of sharing economy will face “bankruptcyâ€. Even if it is Mobi, ofo reaching a single-day 30 million order volume of the shared bicycle platform, it will end the blind expansion of the pace, and ultimately will go to mergers, to find a way out of profit. In 2017, the single platform for shared cars that will emerge in the future will encounter the problem that “the model will not be established.†Mobike and Didi may be hunters hidden in the shadows, making it difficult for a single platform to stand up.
3. New Retail: "Li Gui" will be out, Tencent will certainly be more embarrassing!
New retail has become a new force in 2017. From unmanned shelves, vending machines, unmanned convenience stores and fresh food supermarkets, there are Li Yu and Li Gui, which will be seen on every subdivided track in 2018. Profound. In the arena of innovative retail, the old and new face, Ali, who has been in the bag of traditional retail entities such as Yintai, Xinhuadu, Lianhua Supermarket, and Gaoxin Retail, will continue to buy and buy in 2018. Share more retail entities. In the past, Tencent and Jingdong, which had few layouts in the offline retail market, will accelerate “back-up†in 2018. Yonghui Supermarket is just a drug introduction. Next, the “Tencent + Jingdong†offline retail layout will be more frequent.
4. Who says robots can't replace people? Many people will lose their jobs next year!
In the past 2017, when artificial intelligence came to the fore, almost every field and every enterprise was labeled with AI. In the field of artificial intelligence in 2018, there will be more real hammers landing, mainly in two aspects: First, artificial intelligence will no longer remain at the conceptual and technical level, but will sink to more application scenarios, and scenes and data will change. It is more important than the technology itself; second, artificial intelligence replaced by machines is considered to be a false proposition in the past, but this alternative trend will evolve in 2018. Many cumbersome and repetitive jobs that require artificial support will be gradually Replaced by the machine.
5. Light assets will become history, staged on the line under the rolling line of drama!
Inertia thinking believes that the Internet's greatest advantage is the asset-light model, which can break the limitations of time and space, and requires only one platform to connect supply and demand. There are many such platforms. For example, one party is the vehicle and driver resources, one is a user with travel needs, and the platform and big data intelligently match the needs at both ends. Another example is the US group's review platform, and one party is a food service provider. The other party is the user. The biggest benefit of the "light asset" model is its low cost and rapid expansion. As long as capital is available, it can quickly entrap large amounts of users. However, by 2018, this rule will no longer work, because in the future all businesses connected to the line will invest in heavy assets. Drilling himself into a team, working with leasing companies, involving smart cars; Xiaomi opened stores below the line, Internet finance stores covered the line, and new retails went down the line.
6. After the router, the smart speaker is a pseudo entrance!
In 2017, smart speakers opened up a new imagination. Overseas Amazon Echo, Google Home, and Apple Homepad all entered the game. Domestic Xiaomi and HKUST News also launched related products. Why do so many companies crowd smart speakers this single-plank bridge? Because everyone thinks that smart speakers may be a big entrance for future smart homes, when voice interaction technology matures and is implanted in speaker products, users can watch TV, order meals, and order by simply speaking to the speakers. Tickets, games, but this will become the reality of the future? I am afraid it is a story of a home and a pseudo entrance of a router and mobile phone.
7. Loss of growth momentum, smart phones have a hard time!
The smart phone market in 2017 is still barely justified, but the growth momentum has slowed down significantly. Thanks to the concept of dual camera, full screen, and other concepts, especially smart phones from the thousand yuan machine upgrade to high-end models, the smart phone market still has growth momentum, but in 2018 may not be so lucky. As the domestic smart phone market moves toward mid-to-high-end products as a whole and there is no such factor as stimulating users to purchase new products, the growth momentum of the Chinese mobile phone market will be weakened, and both output and sales volume will face enormous challenges. Xiaomi, Huawei, and OV will further expand overseas markets to ease the pressure brought by the decline in domestic growth.
8. The traditional car will lay down its position, and individual combat must be vigilant into a victim!
Automobile consumption is a far bigger market than the Internet. The reform of the automobile industry chain in 2017 has only just begun. From used cars, insurance, finance, and maintenance to car consumption, travel, and driverlessness, it will be 2018. The most popular track. In the short term, in the field of used cars, such as melon seeds, gifted letters, and cars for everyone, Didi, China is in the field of travel, the car and auto homes explore the model of auto e-commerce, Baidu and Gaode enter the driverless car, and Weilai car , Weimar Automobiles, Singularity Vehicles, etc. are involved in new energy and smart cars. On the surface, each has its own starting point and advantages, but next year may be different. Crossovers, investment in stocks, and even a mixed battle will become more apparent.
9. Remind attention to 5G! 5G! 5G! , important things to say three times!
In 2017, talking about 5G is still extravagant. After all, operators have not started formal commercial testing. However, by 2018, the voice of 5G will be more intense. In the traditional sense, 3G did not get rid of the scope of communications, but 5G is completely different. Because 5G is not a simple functional extension on the basis of 4G, application scenarios will expand. 5G provides at least 10 times the peak rate of 4G, millisecond-class transmission delay and 100 billion-level connection capacity, large network capacity, short delay, low power consumption, etc., can be wearable devices, Industry 4.0, wisdom The city of things, telemedicine, education, and other devices provide support for the integration of things. It can be said that 5G is more related to major industries and has greater energy.
10.TOB business model is no longer sitting on the bench, and it will usher in an outbreak next year!
In the past few years, all business models for Internet innovation, most of which can achieve a value of more than US$1 billion, are almost all TOC models. The TOB’s enterprise-class Internet market is often subject to long-term growth cycles due to its long growth cycle. The chain of industry is not favored by the capital. In 2016, the enterprise-class market experienced a round of growth. In the areas of sales of CRM, personnel management HR, supply chain, online customer service and other areas, there have been representative companies such as affiliate sales, sales promotion, and nail sales. Round of financing, but then it was quiet. In 2018, the TOB business model will usher in an outbreak, because users, traffic growth bonuses are over, fine operations, super users will become the focus of competition, this time, TOB products and services will have a place.
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