[Full-range battle report] ecological 414 hardware free day, Leshi ecological total sales of 2.32 billion

On April 15th, LeTV announced this year's ecological 414 hardware free full-day battle report: LeTV's total ecological sales exceeded 2.36 billion yuan, of which total sales of members exceeded 2.02 billion yuan (LeXTV Super Movie Members and Leixuan Movie Sales exceeded 16.9%. Billion yuan / Leshi Super Sports membership sales exceeded 330 million yuan), super TV total sales of over 549,000 units, super mobile phone sales exceeded 582,000 units, smart hardware and derivatives sales exceed 85 million yuan, Leshi Game Center TV A single-day recharge of 1.09 million yuan / mobile phone version of a single day recharge 10.73 million yuan, easy to use vehicle sales exceed 54 million yuan, net wine net sales of over 45 million yuan, eco-friendly partner US air-conditioning sales of nearly 1 million Yuan, Mengniu MILK sales exceeding 700,000 yuan.

"414 hardware free day" music as breaking the seven industry records: music as the ecological record of a single day total sales; LeTV members broke a single day sales record; music as super TV broken smart TV industry one-day sales record; music as the mall broke vertical electricity TV sales record on a single day of sales; LeTV's TV version recharges for the first time in a single day, more than the sum of monthly water in other platforms; LeSports's mobile phone version of the single online gaming ARPPU value and pay rate industry doubles first; easy to use broken car platform One-day recharge record.

LeTV Jia Yueting said, “Thanksgiving fans, we have created a new history together, let 414 become the world's first content eco-commerce festival. This is the turning point of the era - Internet content paid by free access, hardware value decay, industrial value chain It is being reconstructed, users' ecological consumption concept is gradually formed, the traditional Internet era is marching towards ET era, sharing the ecological world, and letting everyone have their own ecologically ideal country."

LeEco Eco 414 Hardware Ends Free "Bosha" Consumption Leads the Hardware Industry into the Era of Ecological Consumption

Earlier, in a letter “From Bo Dao to Hardware Freeware: 414 About You Entering the Era of Ecological Consumption”, Jia Yueting stated that in the industrial era, enterprises controlled almost everything, and they used information, economies of scale, and technology to build powerful Barriers to chasing brand premiums, channel premiums, and hardware premiums - every link from production to consumption, users must pay for it. Hardware companies such as S, H, I, V, and O use or even do not hesitate to overdraw the trust and expectations of consumers, so that those users who are not rational enough pay a premium for brands and hardware. Some users are obedient to the “Boo” behavior, driven by their psychological drive, and are actually face-saving.

In the new era, the price and value of hardware are continuously separated. Letv ecology redefines the hardware value and re-establishes the business rules between the enterprise and the user. LeTV gradually gave up the brand premiums, channel premiums, hardware premiums and even the hardware costs attached to the hardware itself. From the low profit, zero profit and negative profit, the terminal gradually achieved free, aiming at taking the hardware price of non-core value as the entry point. Promote the transformation of existing consumption patterns and form a new user ecological consumption concept.

Take LeSheng Mall Super TV Super Movie and Television member as an example, 414 purchased the Super Movie and Television member's policy on the same day as follows: Bare metal price is 0 yuan + 490*N, that is, users only need to purchase the corresponding annual fee, then they can obtain hardware for free. (Note: A single TV can purchase up to 7.5 years of membership fees.) Take the X4S Super King TV as an example. If you buy 414 on the same day for 3 years and 8 months, you can get a total of 3,598 yuan for a total of 1799 yuan. The member machine (bare price 1799 yuan + 3 years 8 months super film member 1799 yuan), province 1799 yuan.

"Lecture ecology 414 hardware free day" is to announce the end of "Bosha" type consumption. Every hardware free day is a user's holiday, and enjoys the hardware free benefits under the ecological economy on this day. It is a commitment made by LeTV to users, and it also blew the horn of industrial change: hardware free is the future.

LeTV Madness opens ET era in April to serve global users sharing ecological world

It is reported that the traditional IT era is an era of hardware and software development, and the DT era is the era of big data development. In the ET era, the ecological model and ecological economy will become leading forces and promote the development of the industry. In the coming era of ET, LeTV hopes to become a leader.

For this reason, in the crazy April, LeTV will use a series of crazy plans to open this era. The “413 Ecological Sharing Night” and “414 Hardware Free Day” just in the past are just two of the events in this series. In 420, LeTV will hold a “No Breaking and Ecology” conference at Leshi Sports Ecology Center. There are 4 kinds of smart terminal products in 4 different industries, of which the second generation of super mobile phones will use a revolutionary technology to subvert the industries that have not achieved breakthroughs for decades, giving Apple the second blow. The 425 Supercar will carry LeTV's ecological tour...

All of these plans are proof that as a brand-new Internet eco-enterprise with the core value of user value, LeTV will always stand at a global perspective, serve global users, and share the ecological world. Defining the future with the future and using future definitions Now that LeTV is trying to lead the hardware into the free age globally, it is an active exploration to lead the trend of the times, only to form a new ecological consumption concept, to share the ecological world, to allow users and cooperation. Partners established their own ecological ideals.