5 TV brand analysis, which is best known to know

Recently, it was a period when new products broke out in the TV industry. In addition to traditional manufacturers, there were also many new Internet TV products. LeTV, Coolcam, Xiaomi, Microwhales and Storms all launched new products, which caused a lot of industry and consumers. Waves waved attention to the discussion. If you want to add an Internet TV to your home in the near future, Xiaobian will make a big inventory of these brands today.

LeTV Super TV - Extreme Technology, Complete Ecology, Subversion of Price

LeTV announced on May 7, 2013 that it will officially launch a 60-inch, quad-core 1.7GHz smart TV - LeTV TV Super TV X60 and the popular S40. As a result, LeTV became the first Internet company to officially launch its own-brand TV. LeTV is not just a TV set, but it is creating a "Lesson Ecology" with a complete value chain, which includes "television revenue + content revenue + application sharing + terminal advertising." LeTV will also be different from traditional TVs in its marketing model, and will focus more on internet marketing. It can be said that people who purchased LeTV are basically followers of LeTV. They buy TV because of LeTV's content. The sales of 300W units in 2015 enabled LeTV to rank first in sales of Internet-branded TVs, and in 2016, the sales target of 600W was expected.



Cool on TV - Play attitude

Coocaa launched the Coocaa TV brand in 2013, and Coocaa TV is positioned as "a wave of young people's technology." Currently launched four series of products, divided into T Series Art TV, A series of smart screens, U/K series of basic product lines. On September 12, 2016, Cool developed a new smart TV CoolTV 55U2, which is the high-end product of the Internet's first flagship gaming function, super 20-core 64-bit processor, 4K ultra-clear screen, 2GB memory + 8GB storage +2TB expansion memory, adapting thousands of large-scale games, built-in massive Tencent video, priced at only 2,999 yuan, really shocking. Cool open so strong momentum, in today's Internet TV market is also a separatist side. And its benefit in the after-sales perfection and the number of operating end-users was once a sub-brand of Skyworth, and now has the advantage that LeTV cannot match.



Millet TV - still born for fever

Millet TV was released on September 5th, 2013. Rice flour is the concept that Xiaomi has been emphasizing since its release. “Keeping in touch with rice noodles” is also Xiaomi’s most cherished brand culture. The rice flour group is dominated by young people, so Xiaomi also defines this TV as "the first television for young people." This is also the group most likely to accept new things. Smart TVs are more likely to stimulate their buying interest, but Xiaomi consistently The "hunger marketing" did lose a large part of the "impatient" rice noodles.



Micro whale - different for a new generation of students

Microwhale TV, adhering to the "extreme pursuit of urgency" geek spirit and "to perfection will not be" ingenuity quality, to create a full sense of future smart TV. As an Internet company focused on home entertainment, Microwhale TV relies on Chinese culture (CMC), Internet giants Alibaba, and Tencent to integrate various high-quality upstream content resources around the world. These world's top content production resources make the micro-whale TV enjoy a unique content advantage. Recently, the micro-whale seems to have seen the success of oppo, began to force the title of variety show, pay attention to channel construction. The future cannot be overlooked.



Storm TV - Rewarding Youth

Storm TV was founded more than a year ago, first launched "split TV" and won the first market of split TV. Subsequently released the world's first VR TV, almost exploding the television industry. Player tags and innovation seem to be its biggest advantages, but the biggest weakness of Storm TV is still its brand positioning, and the insignificance of tagging has also led to its less influence. “Adolescents for rewarding struggle” also seem to have the taste of millet. So far it is still a non-mainstream marginal brand.


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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