Zhongyu Association Zhang Yufeng: Lighting design needs learning and innovation
With the development of China's lighting industry and construction industry, the lighting design industry that combines lighting and architectural decoration has become more and more popular. In foreign countries, lighting design has developed more maturely. However, in China, due to technical and institutional reasons, China's lighting design industry is still in the early stage of development, and there is still a big gap compared with foreign countries. The 2009 "Lighting Weekly Cup" China Lighting Application Design Competition will be held in Shenzhen in December to present the finals award ceremony and lighting design forum. This competition aims to improve the innovative design capabilities of China's lighting products, promote the development of China's lighting industry, and enhance international competitiveness. . HC Network Editor recently interviewed Mr. Zhang Yufeng, Deputy Secretary General of the Building Electrical Committee of China Building Decoration Association, and discussed the issues related to the China Lighting Application Design Competition and the Chinese lighting design industry.
Zhang Yufeng, Deputy Secretary General, Building Electrical Committee, China Building Decoration Association
HC Network: We know that the 2009 “Lighting Weekly Cup†China Lighting Application Design Competition has been successfully held, and the finals award ceremony and lighting design forum will be held in Shenzhen in December. You can briefly introduce Chinese architectural decoration. Does the association host the purpose of this design competition?
Zhang Yufeng: Although China is now known as the “world factoryâ€, it can produce a lot of products, but the good design is not reflected in the quantity, but in the quality and technical level. The 2009 “Lighting Weekly Cup†China Lighting Application Design Competition aims to build a strategic goal of building an innovative country. By selecting outstanding design works that represent regional and national levels, select a group of outstanding representatives who can represent the level of Chinese lighting application design. Designer, attending the 2010 Asia Pacific Space Designers Annual Meeting. We hope that the competition will strengthen the communication between designers, promote the development of the design industry, and promote the overall innovation capability of the industry, while pushing the Chinese lighting design to the international stage.
According to statistics, the current output value of the lighting industry accounts for about 10% of the total output value of the building decoration industry. Decoration companies need to cooperate with lighting companies to achieve win-win cooperation; lighting companies also need to cooperate with decoration companies to jointly develop the city. Therefore, this lighting design competition not only promotes the healthy development of the lighting design industry, but also provides decorative decoration enterprises and lighting enterprises. The platform for communication has created opportunities for cooperation and promoted the possibility of cooperation between the two parties in project cooperation. On the one hand, lighting companies need to understand the designer's opinion on lighting products. On the other hand, designers should also understand the style and function of lighting products. Therefore, the China Construction Association held this lighting design competition, which is also to promote mutual understanding and communication between Chinese architectural decoration enterprises and lighting product supply enterprises, accelerate the integration of the architectural decoration industry and the lighting industry, and promote the common development of the two industries.
HC Network: What is the overall development level of China's lighting design industry?
Zhang Yufeng: In the 30 years of reform and opening up, China's lighting industry has developed rapidly, basically forming a complete industrial chain of production, sales and research. In the building decoration industry, the status of lighting is also constantly improving. The building decoration market is the largest user in the lighting industry, and it is also the largest and iconic building project ever built in China. Most of them are contracted by the top 100 architectural decoration companies, and the country has invested 4 trillion yuan to stimulate domestic demand. In the middle, they will also be the main force of construction, and the lighting demand corresponding to it will undoubtedly be huge. Especially in recent years, the concepts of light environment, light space, and light art have attracted more and more attention from the industry in China. At present, a group of lighting designers who are basically separated from the concept of traditional electrical engineers have been formed. Although the group is relatively small, it has begun to become an independent group and has certain influence and voice. Lighting design has also moved away from the level of purely technical, rising to the level of design ideas, and designers began to use a variety of means such as technical means, artistic, etc., to do what they want to do. Therefore, this lighting design competition is also to support and encourage independent innovation of local designers, strengthen intellectual property protection, and promote the healthy development of the industry.
HC Network: We have noticed that in some high-end architectural design or architectural lighting design, there is still a certain gap between domestic designers' works and foreign countries. What is the reason?
Zhang Yufeng: China's lighting design has experienced the process of “from scratch†and is currently in a stage of “good to goodâ€. At present, there are still many good lighting design cases in China. Of course, there are some works that are not satisfactory. For example, some designs are not well handled in terms of intelligence and energy saving. Some illuminations are not in place, etc., but these are common. The problem is also a necessary process for the industry to mature. We need to look at and accept these issues with an inclusive attitude.
Looking at the current domestic situation, most of the outdoor urban landscape lighting is done by lighting engineering companies, and most of the indoors are made by lighting sales parties. This situation often brings some disadvantages, such as the deviation of lighting design. Not designed according to actual needs. The situation abroad is different, and their lighting design is independent. In fact, professional lighting designers are for the owners to serve the decorating designers. They should consider what kind of effects should be, what grades of lamps should be used, and what characteristics should be used to ensure the lighting design. The level is improved. Therefore, the gaps at home and abroad have both technical reasons and current domestic institutional reasons. Overall, the prospects for China's lighting design industry are still very broad. Designers should learn and learn from them, find the root cause of practical problems, and combine the theory they have learned to shorten the gap from the root cause.
HC Network: At present, some lighting products in China are homogenized. Why is this happening? To change this situation, how should companies, industries and markets do?
Zhang Yufeng: From the development history of the lighting industry, this industry can truly form a large-scale industrial development. In just 20 years, the entire industry is still in an immature stage, and all aspects need to be tested by the market. Lighting companies, designers, regulators, media communications, consumers, etc. are all important factors influencing their development and growth. The homogenization of lighting products also proves that there are still many areas in the industry that need to be improved, especially as a core part of the lighting industry. Although more and more people are paying attention to lighting design, most people's understanding of lighting design is not very deep, and the understanding of lighting ends at the surface. Some lighting and lighting companies in China are always a short-board in design. Many enterprises do not have their own design team. Even if they are, most of them are junior graphic designers. The real high-level creative design talents are scarce, let alone foreign countries. So have your own team of reserve designers. In fact, the most fundamental reason is that the original design of the core value of lighting products is very expensive. The lighting companies in the immature period are not willing to invest money in this aspect. They have not formed a certain original consciousness, and even some The same is true for companies with an annual output value of hundreds of millions. The lack of original consciousness is probably an objective reason for the homogenization of lighting products.
In fact, lighting lighting is a complex industry that integrates home, architecture, home appliances and light source art. It is a creative industry that needs multi-disciplinary support and support. Those lighting companies that are building brand image should constantly improve their technology, do more design innovation, and be able to innovate and use good products to impress consumers. In terms of price, we will try our best to reduce costs, introduce high-quality and low-cost products, and resolutely resist the bad habit of plagiarism.
HC Network: The opening ceremony of the 2008 Olympic Games and the lighting and beauty effects of the opening ceremony of the National Games in 2009 have left a deep impression on the world, which puts high demands on the quality of lighting designers. What qualities do you need to become an industry-leading lighting designer today?
Zhang Yufeng: In the current rapid development of lighting technology, customers' requirements for artistic performance are becoming more diverse. Although the designers themselves pay attention to the light environment, sometimes they are not experienced enough and need professional lighting designers to help them, so professional lighting designers play a big role. Domestic professional lighting designers are still growing. There are mature lighting designers in the United States and Europe. They assist each other with architects and interior designers. Therefore, lighting designers who have both the characteristics of lighting technology science and lighting art need to have an exercise process. First of all, lighting designers should learn from architects and decorative designers well. Only by consolidating the knowledge of architecture and decoration can we create better lighting works and design solutions. Secondly, we must art, The combination of knowledge and culture has raised the level of lighting design in China to a new level. Third, in recent years, domestic lighting designers have often organized academic exchanges with internationally renowned designers to strengthen communication and exchanges. To become a top lighting designer, we must have a good attitude and international standards. While learning and learning, we must let foreign countries know about us and know that we are making continuous progress. This is also a need to lead the development of the industry. The process of learning and progressing from each other.
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