WeChat index watch TV industry TV ranks first
OFweek smart home network news yesterday brushed friends circle in addition to the national football 1 to 0 victory over South Korea, it is the WeChat index quietly on the line, it is reported that the index mainly reflects the number of keywords in WeChat influence, so soon appeared in the circle of friends Various kinds of sundry keywords Keywords WeChat index. The author is also curious to inquire into the fiercely competitive micro-channel index of the television industry and found a surprising gap.
The author looked at 15 TV brands in one breath, including traditional brands, Internet TV, and foreign brands. Looking at the Wechat index from 11:50 on March 23 to the query this morning, Xiaomi TV reached 253,812, which led the second-highest number of Hisense over 200,000, ranking first, showing absolute attention. Skyworth ranked third, LeTV fourth, Philips only 402 bottom.
According to the division of Internet TV brands, Xiaomi TV is the undisputed number one, which is related to its recent release of the new series of millet TV 4A series. The strong strength of artificial intelligence voice display has attracted the attention of consumers. LeTV ranked second, but the gap with the millet TV is not small, cool open ranked third, the fourth micro-whale.
According to traditional TV brands, Hisense Wechat index was 48276, ranking first. Skyworth, TCL, Changhong and Konka are separated by 2 to 5, and this ranking is almost the same as the rankings published by many survey institutions before. This largely proves the accuracy of the WeChat index.
For foreign brand TV, the highest ranking Sharp Wechat index is only 6092, which is only a little higher than the 3812 mantissa of the TV 253812 index in the Internet TV brand. Samsung TV ranked second, Sony third, LG, Philips ranked 4 and 5, and the WeChat index did not have thousands. This also truly reflects the current status of foreign brands in China. With the rise of domestic production and the price advantage that attracts the most users, the influence of foreign brands in China has been declining year by year. Before that, some brands even announced their withdrawal from the Chinese market.
For the majority of consumers, the ranking of the WeChat index reflects the recent popularity of TV brands.
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