Transformed fashionista Amazon launches Echo Look device with camera

Electronic enthusiasts at 8 o'clock: Beijing time April 27 news, Alexa is already a personal voice assistant, but Amazon seems to be dissatisfied, it wants to make Alexa a fashionista.

On Wednesday, Amazon launched the Echo Look device, which combines a camera, Alexa, and fashion assistant. Echo Look is an oval device with LED lights and a voice-controlled camera that can take full-body photos and videos and collect and compare clothing. Any Echo Look that Amazon Echo can do, such as reading news and checking the weather, but it can also tell you what clothes to wear.

The device is equipped with a corresponding App, which can track and record different clothing. The "Style Check" function of the program is equivalent to putting an aesthetic judge in your pocket.

Style Check lets you choose two photos and then use Alexa to determine which one is better. Style Check combines machine learning technology with human choice. An Amazon news spokesperson said that the automation results take into account body size, color, style, season, and current trends. Amazon fashion experts will also assist in training the software so that it has better judgment in fashion.

Once listed, Echo Look is priced at about $ 200, and now only invited users can buy it.

What are the computers that drive Echo Loook? Who are the people who provide support? Amazon did not disclose details. Amazon does n’t want to tell us who the fashion experts it refers to. Whether these experts judge individuals directly or tell the software what looks better, we do n’t know. Amazon just revealed that the software will be trained according to different groups of individuals, these individuals have different body types and skin colors, it did not explain further.

Amazon is unwilling to explain what technology is used in the automatic clothing evaluation system, but the introduction of the device has prompted us to think about some issues, which are related to fashion and artificial intelligence (AI). Specifically, AI will What impact does individual decision make. Fashion is very personalized, pursuing self-expression and comfort, it is not 1 and 0.

The computer is trained with 1s and 0s. Humans have emotions, AI does not. It only uses rationality and logic to make decisions. In addition, humans have very different views on fashion. One fashion expert may say that it is beautiful, but another expert shook his head and said no.

Many times, fashion is used to express human emotions, which is difficult for computers to judge. When we were in our twenties, we were lazy, we did n’t wear anything, we did n’t want to make decisions, and the computer ’s fashion choices might be attractive to such people.

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