This year's LED lighting industry boom geometry?

Various signs indicate that the Chinese economy has entered the “new normal”, and although the economic growth rate remains the leading position in emerging economies, the growth rate has begun to decline year by year. In 2014, China’s economy grew by 7.4%, the lowest in 24 years. Affected by this, in 2015, China's lighting industry continues to rise or fall? Let's go and see.

In 2015, real estate turmoil accelerated the industry reshuffle?

Some real estate practitioners predict that starting from 2015, the next three years will be the adjustment of the real estate market. After adjustment, real estate or will usher in a new pattern. Then, in 2015, will the real estate industry speed up the reshuffle? What impact will the lighting industry bring?

Xin Teli Marketing Director Zou Hui: Affected by the pressure of “de-inventory”, in 2015, the real estate market in the first and second tier cities will not substantially recover, and the real estate market supply and demand structure will not change substantially. Undoubtedly, with the acceleration of urbanization in the third and fourth tier cities, the real estate market in the third and fourth tier cities began to reshuffle, and the real estate market developed steadily. For the lighting industry, this will be a huge cake. Therefore, the channel competition for lighting companies will become increasingly fierce.

Sun Guojiang, director of the Ministry of Internal Affairs and Marketing of Meg Blue Lighting: The lighting industry has entered the LED era. After several years of introduction and replacement, there is no doubt that it has entered a stage of low growth or negative growth. As a related industry in the real estate industry, in 2015, if the national real estate New Deal can not quickly change the current situation, the lighting industry will enter an annoying "glue period" or "freeze period."

In 2015, the lighting industry entered the "oligopoly competition" pattern?

With the AQSIQ's release of the 3C certification review of LED lighting products starting from September 1, 2015, this is undoubtedly a "worse" for lighting companies that dream of relying on low prices and low quality to open up the market. Will more and more rigorous market competition make the lighting industry enter the “oligopoly competition” in 2015?

Lin Jiliang, general manager of Mulinsen Marketing Center: In 2015, the biggest change in the lighting industry was the flattening, the three major traditional lighting companies in China and even more companies, which will become even more flat in 2015. The oligarchy or monopolized oligarch brand does not exist in the era of semiconductor lighting. The semiconductor era has provided more possibilities for the lighting industry. This means that it is unlikely that oligarchs will be formed but that they should be diverse.

Li Quan, Manager of the Three Gorges/Aurora Brand Management Center: The lighting industry in China has not been able to form a truly “oligopoly competition” in 2015 even for a long time. Because the lighting industry does not have a high threshold, and the Chinese market is very large, there are many levels of demand, and the purchase model is complex. Enterprises have their own market opportunities regardless of their size. However, in the coming years, the number of enterprises will gradually decrease, the scale of a few large enterprises will expand rapidly, the leading position will be more solid, and the right to speak will be greater. However, it is an inevitable trend.

Lighting industry "Matthew effect" already appears?

The “Matthew effect” refers to the phenomenon that the stronger the stronger, the weaker the weaker, the better the better, the worse the worse, the more the more, the less the less a phenomenon, which is contrary to the “balance of the road”, and "28 law" has similarities. Then, in 2015, when the economy has entered the new normal, will the lighting industry have a “Matthew effect”?

Chen Wenji, Director of LED Lighting Department of Foshan Lighting: In 2015, the lighting industry reshuffled, and 20% of companies would close down in this wave of reshuffles. At the same time, the lighting industry will have the situation of “Greater Evergrande, Stronger Hengqiang”. In the “brand pyramid” of the industry, several companies located at the “tower” will be more powerful, and medium-sized companies located in the “tower” will undergo drastic changes. Small enterprises located in “Taki” will choose to survive first and develop first. two.

Hao Wei shares, vice president of product lighting Liu Kefeng: 2015, new technologies, new business models, new business opportunities, for all lighting companies, the opportunity is equal, the key is to see how the company grasps. In 2015, the competition in the major circulation areas has become fierce and the decline in product prices has slowed down. Under this background, some excellent companies will emerge in the industry.

Luo Quanxing, executive vice president of Shanghai Luyuan, from 2015 to the next few years, the number of lighting companies will gradually drop sharply, and the scale of a few large companies will expand rapidly, resulting in a “stronger stronger” situation.

Conclusion

“Confidence is more important than gold”. In 2015, the lighting industry is booming? Still in controversy. In general, the lighting industry's steady upward trend will be irreversible; but for a single lighting company, especially SMEs, the sense of market will be even worse than ever before, and the market’s right to speak will still be delivered to those strengths. Business hands.