The smart phone market will be fighting in the first quarter

The beginning of 2012, the smart phone battle has been fully opened. Apple iPhone4S has been fully listed in the Mainland, and Sony, Nokia, Motorola and other manufacturers have also launched their own new products, the first quarter of the smart phone market is facing a chaos. Relevant experts said that the "grabbing" of handset manufacturers at the beginning of the year will have a relatively large impact on the market pattern of the whole year.

According to forecast, domestic smart phones will exceed 100 million in 2012. In such a huge market, the old, cutting-edge mobile phone companies are eager to share the biggest cake. Sony Ericsson, which was just acquired by Sony, recently released the first Sony brand mobile phone SONY XPERIA. Just last week, Motorola and Nokia also announced their new mobile phone products at this year's International Consumer Electronics Show. In addition, IT giants including Microsoft and Intel also announced that they will attack the smartphone market through cooperation. For a time, the battle for smart phones was turbulent.

For the smart phone market, Pan Yu, deputy dean of the School of Economics and Management at Beijing University of Posts and Telecommunications, believes that the smart phone is just like the previous personal computer. Its chess game has only just begun. There will be many variables in the future. Earlier BlackBerrys who used smart phones to send and receive emails for many years have been gradually declining. If they do not convert well, they cannot integrate into new rules and may soon be eliminated. Although the upstart Apple is in a pressing situation, its leading position cannot be shaken. This week there was news that Motorola, Blackberry, Samsung and other mobile phone makers are deciding to imitate Apple. In the future, they will reduce the style of mobile phones and focus on a few star phones to besiege Apple.

Currently, in the smart phone market, Apple, Samsung, HTC, and Motorola have an advantage in hardware. The domestic Yulong Coolpad, Tianyu, and the newly-introduced Feixuan mobile phones also have great opportunities in the low-end market. The industry generally believes that although Apple's industrial design capability is strong, it is easy to imitate. "Only looking at making mobile phones, Apple can do nothing but Samsung and HTC. Because Apple's many parts and components must be provided by Samsung." Pan Yu said.

Liu Qicheng, chief editor of Communication World Net, believes that for terminal manufacturers, how to choose an operating system in the future is bound to become the key to the development of their products. At present, the software operating system is basically controlled by Apple iOS and Google Android. Although Microsoft and Saipan have the opportunity but are more embarrassing, “the optimization of third-party systems based on the Android platform such as Dim Sum OS, Xiaomi MIUI, Alibaba Cloud, etc. are all micro-innovations. In order to shake the overall situation." An industry source who declined to be named told reporters.