The rise of domestic packaging devices
[Source: Gaogong LED's "LED Good Products" December issue (total 60th issue) | Reporter Yang Jinglin] After years of exploration and fierce competition, domestic packaging manufacturers, both in research and development strength and in the proportion of the entire market , have gradually matured.
In recent years, the prospects for the LED lighting market have become increasingly clear. Driven by the strong demand in the terminal lighting market, the development of midstream packaging is changing with each passing day, the frequency of technological innovation is accelerating, and the market volume is also expanding rapidly.
According to statistics from the High-tech LED Industry Research Institute (GLII), the output value of the LED midstream packaging industry in the second quarter of 2014 reached 13.84 billion yuan, accounting for 16.88% of the total output value of the LED industry (81.99 billion yuan). Under the protection of the first year of LED lighting in 2014, the packaging industry developed rapidly, and the major packaging companies were also full of orders, and the production capacity was continuously released, showing a thriving scene.
Among them, domestic packaging manufacturers have been swaying for many years. Whether it is R&D technology, manufacturing process, or capacity scale, the gap compared with overseas companies is gradually narrowing. Especially with the large-scale promotion of medium-power devices, the impact of the domestic packaging industry on the international large enterprises in the general lighting market will continue to increase.
2835 <br> <br> power of lighting in general, to power devices SMD2835, SMD4014 and other types of typical devices.
SMD2835 is an upgraded product of SMD3014, which is better in terms of overall performance such as brightness and heat dissipation, and is more competitive in the market. It has been widely used in fluorescent lamps, bulb lamps, panel lamps and other lamps.
From the rise of the first half of 2012 to the high growth trend of the second half of the year, it indicates that the future market potential of SMD2835 devices should not be underestimated. At the same time, the SMD2835, a domestic packaged device with power from 0.2W, 0.3W, 0.5W to 1W, and even 1.5W and 2W in the future, is full of expectations.
It is understood that the domestic packaging company Shenzhen Jingtai Co., Ltd. (hereinafter referred to as "Jingtai Shares") is a high-tech enterprise specializing in R&D and production of SMD LEDs and high-power LEDs, focusing on the innovation of LED packaging technology and related products. R&D and production. The product is positioned at the high end and is widely used in the fields of display and lighting. Whether in the SMD3535, SMD1010 devices for display applications or SMD2835 devices for lighting applications, the products of Jingtai are highly influential.
Shao Pengrui, technical director of Jingtai Co., said in an interview with "LED Good Products" that the SMD2835 series of devices that Jingtai has promoted in the field of LED lighting has a clear market position. In order to ensure the consistency and stability of product performance, Jingtai has accurately analyzed and understood the product structure and related raw materials in the research and development period and sample period. The packaging process, chip, bracket and other materials are matched. On the other hand, more attention is paid to the heat resistance of the device as a whole, in order to prevent problems such as yellowing, vulcanization, carbonization and insufficient airtightness of the packaged devices, so that customers can be assured of reliability.
Under the premise of ensuring that the products are “innocentâ€, Jingtai will upgrade the products every year. At present, Jingtai has used the better temperature resistance of PCT materials to upgrade the power of SMD2835 devices from the previous 0.5W to 1W. When the ambient temperature is 105°C, it will continue to illuminate for 6000 hours, and the luminous flux is greater than 96%. In the case of testing, customer applications, and sufficient heat dissipation from the source, the device temperature does not exceed safety or critical temperatures, and the overall situation is ideal.
By upgrading the SMD2835 from medium power to high power, Jingtai Optoelectronics has set an industry precedent. Shao Pengrui said that the high-power SMD2835 uses PCT materials to improve the performance of the device, and is superior to PPA in resisting UV, more resistant to yellowing, more resistant to heat, and better in moisture barrier performance. It can completely replace EMC3030 and traditional. Imitation lumens, ceramic base 1W high power such as 3535. Can be widely used in street lamps, tunnel lights, floodlights, bulbs, downlights, etc.
Small screen spacing "usher" Spring <br> <br> on the 2014 LED Engineering Twelfth Summit, general manager of Taiwan shares crystal GONG said indoor small spacing display in 2017 will reach 350 billion market scale. Domestic packaging companies have more than 10 years of experience in display device packaging, especially for display devices, which has surpassed Taiwanese companies, and 80% of the global display manufacturing industry is concentrated in China, and 80% of them use domestic packaging devices. .
In addition to the SMD 2 8 3 5 device for lighting, the display screen has been developed to a small-pitch screen, and it has also shown an inestimable development momentum. Jingtai has also done its homework in the field of display applications. "In the indoor space and brightness requirements, SMD1010 size devices will occupy more than 90% of the indoor small-pitch screens in the future, and the quality requirements are higher. Therefore, we pay more attention to quality and reliability in small-pitch devices. In terms of sexual quality, we have done a lot of research on common issues. Therefore, SMD 0505 devices are currently in trial production in small batches.†Shao Pengrui told reporters.
It is understood that the current domestic enterprises that break through the small-pitch display market are only a few manufacturers such as Guoxing Optoelectronics and Jingtai.
Jingtai shares are low-light and high-gray, screen high-resolution problems, and more attention to product reliability issues, such as device dead lights failure, leakage and other common problems in the industry. In response to this common problem and the congenital design flaws of the current small-pitch devices, Jingtai has carried out research and improvement on a large number of related processes and structures, and introduced the second-generation SMD1010 small-pitch display device.
The packaging of Jingtai shares is not only rigorously positioned, but also the market positioning is very clear. Since realizing the rapid development of small distances, Jingtai has taken a forward-looking vision and a keen anticipation of the market. The product strategy adopts the production generation generation of storage methods to grasp the industry's wind vane and strive to go in the field of packaging. Front end.
"Civilians" flip chip gradually since <br> <br> Currently, most companies are there gross margin decline phenomenon, and each company is also actively looking for new profit growth point to seek help themselves. Nowadays, the most popular flip chip technology is also favored by major domestic packaging companies, and they are betting on this technology to realize the transformation and upgrading of products and technologies.
The flip chip technology has been used in the LED industry as early as a few years ago, represented by some overseas companies. In general, if eutectic flip-chip is used, the requirements for production equipment are very high, and the cost is naturally high, so that large-scale use cannot be achieved. With the advancement of welding technology and raw materials such as chips and brackets, the entire process process is becoming less and less demanding for packaging equipment, and it is possible to realize "popular" packaging.
“Incorporate a packaged enterprise, when developing a new product, it must closely combine the downstream terminal market demand and clarify the product market positioning.†Shao Pengrui explained that if a product cannot be used as a commodity, it will be difficult to adapt to the market. The same is true. Only the “landing†can be accepted by the public. In the second half of this year, Jingtai will focus on the development of flip chip technology.
"In the later competition, international big enterprises must have no advantage at all. The early non-LED lighting era has gone far in the era of monopoly of light source and technology." Shao Pengrui told reporters that in the follow-up competition, domestic enterprises will How to give full play to its own advantages, highlight product technology innovation, enhance performance superiority, and make products more competitive.
For the future trend of flip chip technology, Shao Pengrui believes that the "popularization" of domestic packaging manufacturers is bound to be the future development trend, and the market capacity in the latter stage will be unlimited.
In recent years, the prospects for the LED lighting market have become increasingly clear. Driven by the strong demand in the terminal lighting market, the development of midstream packaging is changing with each passing day, the frequency of technological innovation is accelerating, and the market volume is also expanding rapidly.
According to statistics from the High-tech LED Industry Research Institute (GLII), the output value of the LED midstream packaging industry in the second quarter of 2014 reached 13.84 billion yuan, accounting for 16.88% of the total output value of the LED industry (81.99 billion yuan). Under the protection of the first year of LED lighting in 2014, the packaging industry developed rapidly, and the major packaging companies were also full of orders, and the production capacity was continuously released, showing a thriving scene.
Among them, domestic packaging manufacturers have been swaying for many years. Whether it is R&D technology, manufacturing process, or capacity scale, the gap compared with overseas companies is gradually narrowing. Especially with the large-scale promotion of medium-power devices, the impact of the domestic packaging industry on the international large enterprises in the general lighting market will continue to increase.
2835 <br> <br> power of lighting in general, to power devices SMD2835, SMD4014 and other types of typical devices.
SMD2835 is an upgraded product of SMD3014, which is better in terms of overall performance such as brightness and heat dissipation, and is more competitive in the market. It has been widely used in fluorescent lamps, bulb lamps, panel lamps and other lamps.
From the rise of the first half of 2012 to the high growth trend of the second half of the year, it indicates that the future market potential of SMD2835 devices should not be underestimated. At the same time, the SMD2835, a domestic packaged device with power from 0.2W, 0.3W, 0.5W to 1W, and even 1.5W and 2W in the future, is full of expectations.
It is understood that the domestic packaging company Shenzhen Jingtai Co., Ltd. (hereinafter referred to as "Jingtai Shares") is a high-tech enterprise specializing in R&D and production of SMD LEDs and high-power LEDs, focusing on the innovation of LED packaging technology and related products. R&D and production. The product is positioned at the high end and is widely used in the fields of display and lighting. Whether in the SMD3535, SMD1010 devices for display applications or SMD2835 devices for lighting applications, the products of Jingtai are highly influential.
Shao Pengrui, technical director of Jingtai Co., said in an interview with "LED Good Products" that the SMD2835 series of devices that Jingtai has promoted in the field of LED lighting has a clear market position. In order to ensure the consistency and stability of product performance, Jingtai has accurately analyzed and understood the product structure and related raw materials in the research and development period and sample period. The packaging process, chip, bracket and other materials are matched. On the other hand, more attention is paid to the heat resistance of the device as a whole, in order to prevent problems such as yellowing, vulcanization, carbonization and insufficient airtightness of the packaged devices, so that customers can be assured of reliability.
Under the premise of ensuring that the products are “innocentâ€, Jingtai will upgrade the products every year. At present, Jingtai has used the better temperature resistance of PCT materials to upgrade the power of SMD2835 devices from the previous 0.5W to 1W. When the ambient temperature is 105°C, it will continue to illuminate for 6000 hours, and the luminous flux is greater than 96%. In the case of testing, customer applications, and sufficient heat dissipation from the source, the device temperature does not exceed safety or critical temperatures, and the overall situation is ideal.
By upgrading the SMD2835 from medium power to high power, Jingtai Optoelectronics has set an industry precedent. Shao Pengrui said that the high-power SMD2835 uses PCT materials to improve the performance of the device, and is superior to PPA in resisting UV, more resistant to yellowing, more resistant to heat, and better in moisture barrier performance. It can completely replace EMC3030 and traditional. Imitation lumens, ceramic base 1W high power such as 3535. Can be widely used in street lamps, tunnel lights, floodlights, bulbs, downlights, etc.
Small screen spacing "usher" Spring <br> <br> on the 2014 LED Engineering Twelfth Summit, general manager of Taiwan shares crystal GONG said indoor small spacing display in 2017 will reach 350 billion market scale. Domestic packaging companies have more than 10 years of experience in display device packaging, especially for display devices, which has surpassed Taiwanese companies, and 80% of the global display manufacturing industry is concentrated in China, and 80% of them use domestic packaging devices. .
In addition to the SMD 2 8 3 5 device for lighting, the display screen has been developed to a small-pitch screen, and it has also shown an inestimable development momentum. Jingtai has also done its homework in the field of display applications. "In the indoor space and brightness requirements, SMD1010 size devices will occupy more than 90% of the indoor small-pitch screens in the future, and the quality requirements are higher. Therefore, we pay more attention to quality and reliability in small-pitch devices. In terms of sexual quality, we have done a lot of research on common issues. Therefore, SMD 0505 devices are currently in trial production in small batches.†Shao Pengrui told reporters.
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It is understood that the current domestic enterprises that break through the small-pitch display market are only a few manufacturers such as Guoxing Optoelectronics and Jingtai.
Jingtai shares are low-light and high-gray, screen high-resolution problems, and more attention to product reliability issues, such as device dead lights failure, leakage and other common problems in the industry. In response to this common problem and the congenital design flaws of the current small-pitch devices, Jingtai has carried out research and improvement on a large number of related processes and structures, and introduced the second-generation SMD1010 small-pitch display device.
The packaging of Jingtai shares is not only rigorously positioned, but also the market positioning is very clear. Since realizing the rapid development of small distances, Jingtai has taken a forward-looking vision and a keen anticipation of the market. The product strategy adopts the production generation generation of storage methods to grasp the industry's wind vane and strive to go in the field of packaging. Front end.
"Civilians" flip chip gradually since <br> <br> Currently, most companies are there gross margin decline phenomenon, and each company is also actively looking for new profit growth point to seek help themselves. Nowadays, the most popular flip chip technology is also favored by major domestic packaging companies, and they are betting on this technology to realize the transformation and upgrading of products and technologies.
.jpg)
The flip chip technology has been used in the LED industry as early as a few years ago, represented by some overseas companies. In general, if eutectic flip-chip is used, the requirements for production equipment are very high, and the cost is naturally high, so that large-scale use cannot be achieved. With the advancement of welding technology and raw materials such as chips and brackets, the entire process process is becoming less and less demanding for packaging equipment, and it is possible to realize "popular" packaging.
“Incorporate a packaged enterprise, when developing a new product, it must closely combine the downstream terminal market demand and clarify the product market positioning.†Shao Pengrui explained that if a product cannot be used as a commodity, it will be difficult to adapt to the market. The same is true. Only the “landing†can be accepted by the public. In the second half of this year, Jingtai will focus on the development of flip chip technology.
"In the later competition, international big enterprises must have no advantage at all. The early non-LED lighting era has gone far in the era of monopoly of light source and technology." Shao Pengrui told reporters that in the follow-up competition, domestic enterprises will How to give full play to its own advantages, highlight product technology innovation, enhance performance superiority, and make products more competitive.
For the future trend of flip chip technology, Shao Pengrui believes that the "popularization" of domestic packaging manufacturers is bound to be the future development trend, and the market capacity in the latter stage will be unlimited.
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