The "Hale Age" of the world's refrigerators: The UK is certified by which to easily enter Best Buy!

When it comes to manufacturing power, it is universally recognized by Germany and Japan. "Made in China", which grew up relying on a huge industrial manufacturing system, is also one of the most recognized labels in the world, but in the eyes of most people, China's manufacturing industry is big but not strong, and most processing industries are at a low level. At the end, there are fewer high-precision products, which once became synonymous with “low quality and low price”.

Today, the “China Card” represented by Haier Refrigerator has gradually reversed this phenomenon by creating a global brand. After the "New York Times" reported that the world refrigerator industry entered the "China era" Haier lead, Haier's performance in the global multi-market has verified the conclusion that the "China era" of the refrigerator industry is the "Haier era." Recently, the most authoritative testing institutions in the UK and even Europe have published the latest evaluation results. Haier's 4 refrigerators have been tested for 6 months and 9 projects, and have stable operation in cooling capacity, freezing capacity, high temperature and low temperature environment. The energy consumption, noise, use and cleaning convenience reached 4 stars or 5 stars, and was finally selected as a “Best Buy” product. In addition, GFK data also shows that in 2017, the overall growth rate of the ice cold industry in the UK market was 3%, the growth rate of Haier refrigerator reached 60%, and the industry was the fastest.

1

The OEM refrigerator is difficult to be recognized, Haier leads the British refrigerator into the "Hale era"

As the most professional, most competitive and most concentrated refrigerator market in the world, Europe used to be the European and American brands such as Electrolux, Whirlpool, Panasonic, Toshiba, Fujitsu, and the Korean brand that came to the fore. In the face of heavy resistance, most Chinese companies have chosen to enter the European market in the form of OEM, with few independent brands. According to the data of the Ministry of Commerce of the People's Republic of China, at present, foreign trade enterprises with their own brands account for about 20% of the total, and the export value of their own brand products only accounts for 11% of total exports.

For a long time, OEM and low-end products lacking in scientific and technological content have continuously consumed the gold content of “Made in China”. According to surveys, more than 60% of British and American consumers believe that “Made in China” refrigerators mean “mass production”; about 55% of British and American consumers think “cheap”; 45% think “low security”; 35% of people think that "quality is poor."

At the beginning of entering the UK market, Haier Refrigerator chose a brand-name model with large investment and unknown revenue but able to establish a user's reputation. It was cut into multiple doors and high-end refrigerators, and finally obtained the recommendation of the authoritative testing organization and market recognition. This also means that in the European market, which is known for its high precision, Haier Refrigerator's competitive strength has once again been recognized, creating the “Haier era” in the British refrigerator industry.

2

Supported by the global industrial chain, accelerate the localization of Haier refrigerators in the UK

For Haier refrigerators, in addition to relying on brands to establish the core elements of the sea route, the development of overseas markets is also inseparable from the support of the grand industrial chain. Entering the UK market For many years, Haier Refrigerator has continuously placed a “three-in-one” localization model for R&D, production and marketing, and produced a number of differentiated products that meet the needs of local users, becoming the core of its opening to the UK market.

For the British consumers who like to eat steak and other eating habits, Haier refrigerator's refrigerating and freezing function can quickly cool the food and keep fresh, and ensure that meat and other ingredients are fresh and nutrients are not lost. At the same time, in order to provide convenience to the British users, the refrigerator has a built-in lamp, and the freezer compartment is designed with drawers. The one-stop way to end the traditional refrigerator to open the door and then pull the drawer to take out the food, the first to open the "drawer era" of the refrigerator. .

An important spirit of the Central Economic Work Conference at the end of 2017 is to shift the economic growth mode from the speed track to the quality track. An important requirement for transforming the economic growth mode is that the economy must enter the era of creation. In this era, Haier has become the top-level engine for promoting its brand globalization with an innovative “one person in one” model, contributing to China becoming a brand power and a brand power.

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Zcash is easily traded for bitcoins (BTC),  so it can be a cheap way to slowly build up a holding position in Bitcoin.
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