Technology Reversal of Sports Competition? How Does the Warriors Tap Silicon Valley?
The Warriors leveraged the strength of Silicon Valley technology to enhance the quality of the team, achieve outstanding results, and attract top free agents to join.
In the NBA All-Star game held in New Orleans next Sunday, the first Golden State Warriors will occupy a quarter of the Western Conference, while Steve Kerr will also attend.
After the Warriors set a record-breaking competition in 2015-2016, they again won an impressive 84% of the game this season. This splendid achievement was partly due to the free agent Kevin Durant's entry. He has won the NBA scoring championship four times. His joining makes the team once more invincible.
Living in the Gulf region is wonderful, whether it is business development or the sports industry. According to the current status of the Warriors relying on scientific and technological strength, it can also be seen that the close relationship between business and sports.
In fact, the outstanding performance of the Golden State Warriors over the past three years has a clear symbiotic relationship with the booming local high-tech industries. The world's six most valuable companies, three are located here, are Apple, Alphabet (Google) and Facebook.
Warriors new building 挨Uber company
In January, the Warriors set up a new arena at the new Chase Center in San Francisco, and they will ride Uber, the giant star of the future.
Warriors and Technology Collective Ownership
When the Warriors lost all the way from home to regular victory, they also became test benches for on-field and off-site advanced technology. Whether it is to improve pitch selection, optimize damage recovery, or communicate with fans, they have software to participate in every move.
The Warriors Assistant General Manager and son of team boss Joe Rab, 28-year-old Kirk Rab, told CNBC in an interview with the Oakland Warriors headquarters in Oakland, California, “I like to tell people that I’m the coolest new player in the world. work in company."
Laura is a senior venture capitalist at Kleiner Perkins Caufield & Byers. He purchased the Warriors in the summer of 2010 and collaborated with entertainment tycoon Peter Guber to create a collective ownership system with a large number of technology shares. Other participants included YouTube co-founder Chad Hurley and venture capitalist Mark Stevens. , Bob Kagle and Chamath Palihapitiya.
This means that the Warriors can contact all Silicon Valley technology executives on the phone and vice versa.
Warriors and Athos
Athos, a smart clothing developer, develops sensors that monitor fitness training. The aforementioned venture investor Palihapitiya is one of the co-founders and a major investor. The relationship between Earl Palihapitiya and the old Rab prompted Old Rab to invest in the company in 2014.
Because of these relationships, Kirk took into consideration the technological contribution that Athos could make to the Warriors early in the initial stages before Athos developed a lot of experimental equipment.
Jake Waxenberg, director of brand strategy at Athos Inc. in Redwood City, California, said: "I can't even let Kirk or other players try our products. We only have a pair of shorts with wires."
Athos is now used by the Warriors NBA Development League team in Santa Cruz and is under the responsibility of Kirk's younger brother. Kirk said "he sees Santa Cruz as a test rig to verify technologies that haven't been fully demonstrated for use in the NBA."
Warriors and Second Spectrum Company
The second spectrum company's technology is also applied here.
The company software can use the camera to capture each player's movements, pitching and passing movements so that the team can deeply analyze every move in the game. Does Stephen Curry throw too much arc? What happens when Curry and Draymond Green use pick-and-rolls for certain defenders? Questions can be answered.
The Warriors signed the 2014-2015 season and in the same year they won the first NBA championship in 40 years. Stevens, a former venture capitalist at Sequoia and a member of Warriors’ collective ownership, invested in the technology when the founder visited the University of Southern California. Stevens has donated US$22 million to the University of Southern California to create an innovation center.
Rajiv Maheswaran, co-founder and CEO of Second Spectrum, said that when he first approached the Warriors in Auckland's internship factory, he demonstrated the technology, and then everyone joined in the competition. The entire management team seemed to It suddenly appeared.
"We introduced a lot of teams, but the Warriors were the only team that got enough attention when they met for the first time." He said he joked, "They signed us and won the championship. I believe that all this is our credit."
Although the Warriors were the first team to sign, the second spectrum company now works with 22 NBA teams.
Players use technology to develop technology to attract top players
The Warriors themselves do not think that their success is due to technology, technology is not a major factor, the player's own hard work does not win or ignore. But technology really changed the Warriors.
Before the new management took over, Curry was one of the warriors of the Warriors. Compared with their status in the 2011 and 2012 drafts, Klay Thompson and Greene are more talented and more talented than their outstanding performance in the 2011 and 2012 drafts. Explore the results of good luck. But without the charm of Silicon Valley, will Durant leave Oklahoma City, which has been in service since 2008?
The players are all looking for life outside basketball. Curry last year launched a social media platform called Slyce. Defensive star Andre Iguodala has invested in new companies such as Maven, Walker & Company and TeeSpring. Former Warrior star Jermaine O'Neal is an investor in Athos.
When the Warriors toured Durant in early July, they used a virtual reality demonstration (on a Samsung Gear VR headset) to show him the Warriors’ day.
"I told him that if you contract with us, these things are your playground," Kirk said. "Make a sensible decision for basketball and your own happiness. But you have to understand that when you stand here, you have already had a positive external effect."
Durant's presence and average 25.7 points, these are even more enthusiastic, has now sold more than 200 straight home games. And because the Warriors will face the Thunder and All-Star guard Russell Westbrook, Durant returns to Oklahoma City on Saturday night.
Warriors and Feed.fm
Even with the full participation of fans, the Warriors were not idle. This week, the Warriors teamed up with a San Francisco-based start-up company, Feed.fm, to conduct a partnership and interview with players such as the player's music playlist. Fans can access these interviews from the team's website, called the Warriors Sound.
Jeff Yasuda, founder and CEO of Feed.fm, said, “We work closely with the team to find out which of the most effective music in their marketing work is. Yasuda has worked in digital music for more than a decade and believes that “ Music is an important part of the NBA and Warriors culture. â€
Warriors and Zoom
Zoom's CEO Eric Yuan is very happy to allow the Warriors to use his company's videoconferencing software. He even wants to pay for it.
Last year, Zoom signed a three-year agreement with the Warriors so that the Warriors could use video technology to use online question and answer forums to communicate with fans and conduct business meetings. As an exchange of technical services, competitive conference venues, and program updates, Zoom has also greatly improved its brand promotion.
Yuan said that in almost every home game, he received a text message from the customer, a scoreboard picture with a Zoom logo, or a digital signage somewhere in the arena. This kind of marketing helps him close the transaction faster because it gives the potential customers a sudden confidence that seeing the Zoom brand appear on the undisputed Warriors and gives people a deeper confidence in Zoom.
"It actually speeds up the sales cycle," said Yuan, whose company has just raised $100 million from Stevens's old company, Sequoia Capital.
Warriors and technology are still in progress
The Warriors will not always be the best team in the league - this is just the reality of sports, after all, the feng shui will turn around. But now, this virtuous cycle may seem to continue for some time.
A young, very talented team will attract emerging technology companies who want to give their products to the Warriors and offer many benefits. In addition, the Warriors' collective ownership is full of technicians - and is close to the world's greatest innovation center - and the world's top free agents also want to join this paradise.
Quote from Kirk: "We are trying to be better prepared so that we can continue to discover great products."
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