In recent years, both television and projection have evolved around "smart" and "big screen" in order to contract your home entertainment life with convenient operation and immersive perception. The micro-whale that started as a TV has recently released a new smart micro-projection F1. What's special about this product is that it achieves brightness of 1200 ANSI lumens, which is the most current LED home projector industry. As a newcomer to the projection industry, how does micro-whales create this "brightest" micro-projection? How will it affect the entire micro-investment industry? With these questions, we interviewed Zhang Weidong, vice president of micro-whale technology and producer of micro-whale projections.
Micro whale technology vice president and production of micro whale Zhang Guidong
The last short board of smart micro-investment has been filled out. The friends in the home-projection industry should be aware that smart micro-investment is a hot word in these two years. The growth is very fast. The data shows that the total number of smart micro-invested shipments in 2015 was 60.1. Million Taiwan, this year is expected to break millions of units. The reason for the rise of micro-projections is mainly smart and portable, but micro-projections have always had a significant short-board brightness. Brightness is a hard indicator of the projector and is the biggest factor in determining the projector's experience and cost.
Due to the use of LED light sources and control volume, the initial product of smart micro-projection has only a few tens of lumens. What is the concept? We use the mainstream general home machine is generally about 1000 to 2000 lumens, business machines in the 3000 to 4000 lumens, such a comparison, we know that the brightness of the smart micro projector is indeed lower.
The small whale projection F1 achieved brightness of 1200 ANSI lumens, which has surpassed the brightness of some common home consoles. During the visit to the headquarters of Micro Whale Technology Shanghai, we also actually experienced the performance of this projector. When the room lights were fully on and the curtains were half open, the white walls were thrown directly and the brightness of the TVs was not as bad as the ones next to them. The use of micro-casting is a qualitative leap in the past when micro-projections were barely usable in the case of pulling curtains during the day. "We hope its applicability is stronger, not necessarily in the study, in the bedroom," says Zhang Guidong. "The internal parts are better designed with materials and structures that allow it to operate under the highlight mode. More stable."
Although it is known that the day will come sooner or later as technology advances, it is not expected to be so fast, and it is achieved by the projection industry recruits such as the micro-whale.
Compared with the previous generation K1
In addition to its ultra-high brightness, the Micro Whale Projector F1 also features a resolution of 1280 x 800. It uses Texas Instruments' 0.45′′ DMD chip, which can cast up to 300 inches of footage. The newly designed 36mm active stereo speakers support Dolby DTS audio. An upgraded version of the WUI 2.0 smart operating system and support for Bluetooth wireless audio functionality.For ease of installation and use, the small whale projection F1 can also be equipped with a bracket, the bracket supports three levels of height adjustment, and can be concentrated in the power and lines, Make the projection more concise.
Smart micro-projection is a good complement to smart TVs. Micro-whales are currently the most mature and best business. They have formed a series of high-low T/A/K/D four series, WTV55K1 and
other TV products. As the explosives on the market, it can be said that the rapidly growing micro-whales already have the strength to compete with Xiaomi and LeTV who are both Internet brands.
On the projector side, the microwhales entered the projection industry in October last year and released the first product, the Microwhale K1. The industry’s first autofocus for one second was learned by many similar products. Why would the invasion of the projection industry impact the existing smart TV business? For this issue, Zhang Guidong said, "At present, the smart projection product still belongs to a category education period. It is larger than the smart TV screen size, and it also does not occupy space for easy movement. It can be said that the smart TV is a good scene supplement."
The micro-whale discovered through investigation that when people move new houses, the living room has both televisions, curtains, and projectors. After watching the news on TV every day, they lower the curtains and open the projector to watch movies with their families. "I believe that in the long run, each family in the future can have a smart projection, and everyone has their own big-screen entertainment device," Zhang Guidong said optimistically.
It is understood that micro-whales have also planned to invest in or acquire companies that have done relatively well in the field of micro-investment, but in the end they decided to develop their own products, mainly because the market is still cultivating long-term development, and there is great room for future development; Smart projection products involve many manufacturing processes, including circuits, IDs, structures, thermal design, and batteries. However, apart from hardware, other software, supply chain, quality, after-sales, and customer service work coincide with 80% of micro-whale TVs. Sharing can be shared on resources.
The micro whale's laser projection has already had smart micro projection on the road, and the next goal of the micro whale is laser projection. Just two or three years ago, laser projection was still regarded as a "concept" to some extent; today, the industry has seen lasers as the key point for a new rise in the global projection market, and the laser projector market is fast. Expansion has become an irreversible trend. Under this general trend, it is natural for the micro-whale to launch laser projection in order to improve the projection product line.
“Because the development cycle of this type of product is relatively long (8-10 months), the most optimistic estimate for high-brightness products of micro-whales will have to wait until the end of this year or next year.†Zhang Guidong did not specify that the next generation of micro-whales should be high. The light projection must use laser light source, but judging from the industry pattern and trend, the laser projection should be consistent.
In addition to product planning, Zhang Guidong also talked about the development of new technologies, such as the current AR (Augmented Reality Technology). On the Little Whale TV, video calls have been made with friends through cameras. “AR is also used in our projection products. We will cooperate with many companies in the industry and combine their professionally produced material with our products. You can download the KEEP software in the Little Whale App Store, and then learn to exercise in front of the projection screen, which is very real and interesting."
TV-side QQ connection and mobile QQ video call
In 2016, Little Whale TV became the only designated Internet TV in "China Good Voices", bringing an immersive experience of the micro whale VR panorama perspective and micro whale TV; 2017 "China New Song" began recording in the second quarter, and the micro whale projection F1 Appeared in the "mentor lounge", "students practice song room" and other scenes. As a young brand that focuses on “being different for a new generation of studentsâ€, the micro-whale intends to pull young people back into the living room and return to the big screen. With smart micro-projection, micro-whales are one step closer to this goal.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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