Small appliances will enter the high-end field

Small household appliances are more and more popular with consumers because of their features of fashion, convenience, and practicality. According to statistics, the compound annual growth rate of the small home appliance market has reached 11.8% over the past 10 years, and the proportion of the overall household appliance market has steadily increased. The continuous emergence of small household appliances, the small household appliance market will continue to maintain rapid growth of more than 11%.

At present, domestic large home appliances manufacturers, Chinese and foreign professional small home appliance manufacturers, and newly emerging small-scale enterprises that are just entering the market are competing for the small household appliance market from different positions. How can we stand out in the shuffling battle and become a leader in the small household appliance industry, and many manufacturers have thought about it.

According to the person in charge of a large electronics store in Suzhou Street in Beijing, sales of small appliances began to blow out in 2008. In 2009 and 2010, it was the heyday of small appliances, and the sales growth rate once reached 30%.

The Internet has become the frontline for the sale of small household appliances, and various types of creative small home appliance products have been particularly popular, including double-layer egg boilers, automatic kneading machines, garlic strippers, and bread machines. Prices ranged from tens of dollars to a few hundred dollars and even a thousand dollars. The reporter clicked on one of the bread makers. The product sold more than 1,600 pieces a week.

China is a big producer of small household appliances. At present, 70% to 80% of small household appliances are produced in China. Recently, the export of small household appliances with a certain export volume scale has slowed down, and some products have even experienced a large negative growth. However, a number of small household appliances with a certain technological content and high added value have increased their export volume, and the momentum should not be underestimated. This means that the small household appliances market in the future will be dominated by household appliances with high technological content and high added value.

In fact, many small household appliance manufacturers in China are reducing the production and sales of low-priced small appliances, and are determined to lead small appliances to high-end and intelligent development stages. Some experts predict that 2014 will be the development of intelligent small appliances. One year. The intelligent development of small household appliances, the development of the Yingxiong Network, and the construction of smart cities, especially the integration of the country’s overall network and wireless network infrastructure, are precisely in line with the future development direction of the entire society. Smart appliances will make life interconnected, and eventually realize "cross-border interconnection" and life will be more convenient.

If we say that in the past few years, high-end small appliances still belong to the home appliance companies, a marketing strategy that attracts customers' attention, then in the past two years, high-end small appliances have actually entered the lives of people. The reporter learned at a home appliance hypermarket that the price of a leafless electric fan is as high as 4,000 yuan, and that a high-end air purifier is priced at more than 10,000 yuan, and consumers are not among a few.