September Chinese washing machine market price analysis

In September 2013, the average price of Chinese washing machine products fell. From the perspective of market segments, both the wave wheel type and the drum type market experienced a slight decline in the average price of their products. From the price point of view, the focus of consumer attention is still concentrated in the price segment of 1001-4000 yuan.

First, the overall market price analysis of washing machines (a) product price segment • mainstream market price segments concentrated in the 1001-4000 yuan in September 2013, the Chinese washing machine market, the focus of consumer attention focused on the price segment 1001-4000 yuan, cumulative attention The proportion is 67.8%, which is more concentrated than in August. Among them, 1001-2000 yuan has become the most popular price segment for consumers with a concern ratio of 28.1%, and the proportion of attention for the price segments of 2001-3000 and 3001-4000 yuan is about 20%, which is 20.3% and 19.4% respectively. .

(II) Average price of the market • The average price of washing machines in the market fell by RMB 106 in September. According to statistics from ZDC, in September 2013, the average price of the Chinese washing machine market fell from 2,941 in August to 2,835 in this month. The drop was 106 yuan, down 3.6% from the previous quarter.

(III) Average price of the brand • The highest average price of Siemens products, duckling minimum In September 2013, in the Chinese washing machine market, from the top ten brands most concerned by users, German and Korean brands—Siemens, LG and The average price of Samsung's products is relatively high, basically all around 4,000 yuan; Japanese brands are relatively low, Sanyo and Panasonic are basically 2500-3000 yuan; the average price of local brands is relatively lowest, both are below 2,500 yuan, among them, ducklings The lowest average price of the product is only 458 yuan.

Second, the market price analysis of pulsator washing machine (a) product price segment • 1001-2000 yuan pulsator washing machine the most attention is different from the overall market, in September 2013, pulsator washing machine market, 3,000 yuan price segment A total of nearly 90% of the cumulative attention is the mainstream price segment of the market. Among them, the price segment of 1001-2000 yuan is most concerned by consumers, and the percentage of attention is over 50%, which is as high as 50.7%.

(II) Average market price • The average price of the pulsator washing machine market in September was RMB 1727. From the perspective of the average price of the product, in September 2013, the average price of the Chinese pulsating washing machine market was RMB 1727, which was lower than the 2835 in the overall market. Yuan, compared with August, fell by 56 yuan, a decrease of 3.2%.

(III) Average price of the brand • The average price of LG products is the highest, and the TCL is relatively lowest. From the perspective of specific brands, on the pulsating washing machine market in the current month, the average price of half of the top ten brands in the market is above RMB 2,000, among which, LG Relatively high, up to 2699 yuan. The other half of the brand's average price is below 2,000 yuan, with the lowest TCL, only 1185 yuan.

III. Market price analysis of drum type washing machines (1) Product price segment • Drum type focuses on 3001-4000 yuan In September 2013, on the Chinese drum washing machine market, 3001-4000 yuan became the most popular price for consumers. Segments focus on close to one-third of market attention. In addition, the price segments of 2001-3000 yuan and 4001-7000 yuan are also more concerned by consumers, and the proportion of attention is more than 20%.

(II) Average market prices • The average price of drum washing machines in the market was RMB 3891 in September. From the perspective of the average price of products, in September 2013, the average price of drum washing machines was 3,891 yuan, which was higher than that of the overall washing machine market and waves. Compared with August, the wheeled refrigerator market experienced a slight decline, with a drop of 28 yuan.

(III) Average price of the brand • The average price of Galanz's products is relatively lowest, which is RMB 1566. From the perspective of specific brands, the average price of the products of each brand in the drum washing machine market is basically around RMB 4,000 this month. In addition, products of Bosch The average price is relatively the highest, reaching 6210 yuan, and the average price of Galanz's products is relatively the lowest, only 1566 yuan.

IV.Comparison of the average price of the overall market and the market segment •The average price of the overall market is decreasing The average price of the drum is the highest From the perspective of the average price of the products in different markets, the average price of drum washing machines in the market this month is higher than that in the overall market. The average price of washing machines in the market is lower than that of the overall market, and the average price of the two types of washing machines is a difference of 2,164 yuan. Compared with August, the average prices of all major markets have declined this month, and the average price of the overall market has fallen the most, reaching 106 yuan.

ZDC expects that as a large number of low-efficiency washing machines are phased out, and a large number of energy-efficient and energy-saving washing machines are gradually entering the market, in the next few months, the average price of the washing machine market will rise.