Plant lighting "high gross profit" is attractive, customers pay attention to "light formula" and practice data
With the increasingly fierce competition in the general lighting market, many LED manufacturers have launched market segments such as plant lighting, ultraviolet LED, and visible light communication to open up a new way.
Among them, greening plant lighting has become another "blue sea" of LED lighting.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the output value of global LED application plant lighting has shown rapid growth since last year. International lighting manufacturers Philips, Osram, GE, Toshiba, Mitsubishi Chemical, Sharp, Panasonic have already competed. In the field of plant lighting, the beginning of the exhibition.
With the increase in the penetration rate of plant lighting for global LED applications, the Chinese market is slowly emerging, and the market prospects are broad in the future. It is estimated that by 2018, China's LED plant lighting field will reach the market scale of several billion yuan.
During the visit of the Hong Kong International Autumn Lighting Fair, Gaogong LED found that many domestic LED lighting companies have begun to arrange plant lighting and bring new products to the show, attracting many domestic and foreign exhibitors to visit.
Some people in the industry believe that "plant lighting belongs to an emerging market, the price of products is relatively high, and it is relatively used in China. At present, it is mainly based on exports."
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), in 2015, more than 90% of China's LED plant lighting products were exported for export, and the export scale exceeded 20 million US dollars.
At this Hong Kong Lighting Fair, how do these plant lighting manufacturers feel about the market changes? What do the plant lighting manufacturers say?
Liu Yusheng, General Manager of Letia Lighting
At the Hong Kong exhibition, La Divia exhibited a series of plant lighting products, ranging from low-power lamps with lamps to large-watt lamps, with wide power coverage and positive feedback from visiting customers.
Obviously, the number of customers who purchased LED plant lights at this year's show has increased significantly compared to last year. The potential opportunities in the plant lighting segment have been widely recognized by overseas customers.
The customer's cognition of plant lighting has been greatly improved compared with the previous strange knowledge or a little knowledge. The inquiry of key parameters is very careful. In particular, LED plant lighting is more efficient and effective in terms of plant species and growth cycle than traditional light sources. It is hoped that manufacturers will provide actual research data and evidence.
In addition, we also noticed that the current customer is in the stage of tentative understanding, and most of the pre-verification is carried out. The downstream business model is not very certain. Really operate large-scale commercial plant factories, horticultural plantations, or community-based family schools. There are not many commercial products.
This requires our manufacturers to provide more technical support and services, such as data and product certification, to help them expand business opportunities.
Hong Yannan, Chairman and President of Guangmingyuan
Through this Hong Kong exhibition, I feel that plant lighting is still in the initial stage of development, mainly in the absence of standards and low awareness of the market.
The plant lighting market has also undergone major changes this year, exhibitors have also increased significantly, and buyers with strong interest and attention to plant lighting have also increased significantly. At present, customers are more concerned about the formulation of light on the one hand; on the other hand, the general reaction price is relatively high.
The biggest advantage of Guangmingyuan's plant lighting exhibited at this Hong Kong exhibition is that we have more than ten years of lighting experience and we have the practical experience of plant factories. Therefore, all the light formulas are verified by practice. High performance, and a competitive advantage in terms of cost.
Wang Gaiyang, deputy general manager of Hongli Zhihui
In fact, the current LED plant lighting technology is not very difficult, the key is the lack of comprehensive knowledge of biological training knowledge and LED technology.
At the same time, the current domestic LED plant lamp market is still in its infancy. The lamps used in the field of plant growth not only have problems such as high cost and poor light penetration ability, but also have product clutter, irregular production design and lack of uniform quality standards. And so on, and these are the places where we need to solve the upgrade in the future.
This year, we launched the self-developed C3535 series products, which have the characteristics of full-band, high power, high reliability and flexible design, and are the preferred light source for plant lighting.
This series of plant lamp beads can customize the optical ratio suitable for plant growth according to different plants, different use environments and different growth stages, and supplement the plant photosynthesis with sufficient specific spectrum to ensure the healthy growth of plants.
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