Since the spring of 2017, China's mobile phone market has set off a wave of price increases. Domestic mobile phone manufacturers such as Xiaomi, Meizu, LeTV and Nubia have increased the price of some models. The increase ranged from tens of yuan to one or two hundred yuan. The manufacturer's explanation for the price increase is because the upstream raw materials are out of stock, including the main chipset, display and touch modules, front and rear cameras, and storage modules, which are almost out of stock.
How long will this “out of stock†status last? What is the root of "out of stock"? As the supplier of the top three OPPO and vivo components (touch module flexible circuit board) for domestic mobile phone sales, Li Xiaohua, chairman of Shangda Electronics, believes that the core components of domestic mobile phones in the past few years are mostly from the United States, Japan, South Korea and Taiwanese manufacturers supply, but in recent years, mainland Chinese manufacturers have come to the fore, the gap between mobile phones and foreign companies has been greatly reduced, including Huawei HiS, Spreadtrum and Xiaomi can design chips. In terms of panels, the capacity of mainland Chinese manufacturers has surpassed Taiwan, only behind South Korea and second in the world. Especially in terms of display screens and touch modules, Chinese manufacturers have completely independent intellectual property rights and do not rely on imports. Therefore, the "out of stock" status of this part of the component will not last long.
“The changes in market supply and demand are cyclical. When the market is in short supply, suppliers will expand production capacity and immediately change the tight supply and demand situation. Previously, due to the Spring Festival holiday, many suppliers stopped production, and there was a temporary imbalance between supply and demand. It will change, like the launch of the electronic version of the first month of the first month of the electronic."
Shangda Electronics has deepened the flexible circuit board industry for 13 years and has become the leading enterprise of flexible circuit boards in China. At present, it has formed a complete set of technology research and development system and obtained nearly 20 patents. In the words of Li Xiaohua, the technology of Shangda Electronics is leading the industry in China, and it is in the forefront of the world and will not fall behind Japanese-funded Taiwanese manufacturers.
In addition to the "out of stock" components, the price increase in China's mobile phone market in 2017 is also related to the transformation to the high-end market. Since last year, many domestic mobile phone manufacturers have strengthened their layout to the mid-to-high-end market. Huawei launched an impact on the 5000+ market, and even created a million machine; OPPO and vivo rushed to the 4,000 yuan stall; even Xiaomi, who has always played the price-performance card, also showed its own concept machine; Jin Li also launched a high-end machine up to 6999 yuan. There are even 16999 yuan luxury mobile phones. It is also reported that HTC will stop chasing mobile phone sales in the low-end entry market and instead focus on designing and selling high-margin equipment; the hammer will give up the thousand yuan product line.
According to GfK retail monitoring data, in the first half of 2016, the high-end (2500 yuan to 4,000 yuan) in the Chinese mobile phone market became the main driving force for the growth of the smartphone market. GfK also expects that the high-end scale of China's mobile phone market will be further enlarged in 2017, and continue to promote the structural upgrade of China's mobile phone market.
"Domestic mobile phone manufacturers are now vying for the stock market, which is to seize the second round of opportunities. Consumers are more inclined to medium and high-end brands, high-end brands mean configuration upgrades, configuration upgrades, the cost of purchasing components. Naturally, it will rise. However, if we continue to take the low-end route, domestic mobile phone manufacturers will enter a dead end." Li Xiaohua believes that "Internet mobile phones are entering the 2.0 era with user experience as the core. To enhance the user experience, vendors should move to flexible screens. New trends such as wireless charging and iris recognition are close together."
In fact, the domestic mobile phones that took the high-end route have been successfully attacked in 2016, and Huawei, OPPO and vivo have squeezed into the top 5 mobile phone sales in the world.
"The next decade is the golden decade for Chinese mobile phone brands to go overseas. The biggest point is that there may be a number of big names with international influence. Domestic mobile phone manufacturers can consider purchasing domestically produced components with independent intellectual property rights, which will greatly Reduce costs and enhance their competitiveness in the international market." Li Xiaohua said.
In addition to mobile phone chips, display screens and touch modules, Chinese manufacturers have also performed well in mobile phone cameras. The most important mobile camera is the CMOS sensor, optical lens and module package. CMOS sensors were basically monopolized by Sony and Samsung, and together they accounted for nearly 60% of the market. China started its acquisition of OmniVision, a CMOS sensor, and now includes Geco Microelectronics (Shanghai) Co., Ltd., Beijing Sibike Microelectronics Technology Co., Ltd., Shenzhen BYD Microelectronics Co., Ltd., Kunshan Ruixinwei Electronics Co., Ltd. is involved in CMOS sensors.
Of course, China's achievements in the field of CMOS sensors are largely due to the rise of a number of flexible circuit board companies such as Shangda Electronics. "The sensor needs to use a flexible circuit board. Before the flexible circuit board was imported, the cost could not be reduced. Now the flexible circuit board can be domestically produced and does not need to rely on imports, which will greatly help domestic mobile phone manufacturers to reduce components. purchase cost."
Commutators For The Special Electronic Machines
Commutators For The Special Electronic Machines,Motor Armature Commutator,Special Electronic Machines Commutators,Mixer Motor Commutator
ZHEJIANG JIAGU ELECTRIC APPLIANCES CO. LTD , https://www.chinajiagu.com