Millet LeTV hard radio and television administration? UI violation?
UI (user interface system) is not the next rectification object? Will the box, which embodies the "soft power" of Internet TV, be stifled? Recently, there are frequent news that the State Administration of Radio, Film and Television, in criticizing CNTV's ineffective television rectification in the future, pointed out that the millet and LeTV's set-top box UI violations were in violation. In response, LeTV issued a clarification announcement on Monday saying that it had not received notification of the violation. It also stated its position at the shareholders' meeting yesterday. At present, the policy does not require UI. Xiaomi told reporters from the Southern Capital that he will always make boxes in accordance with relevant regulations.
Since June, SARFT has intensively issued a series of regulatory requirements for Internet TV set-top boxes. The industrial development of triple play and multi-screen interaction has been advancing for many years. The scale and value of the industry have been rapidly expanded. Wang Gang, a senior analyst in the Internet industry, believes that the SARFT is trying to confirm the rules and is playing around the interests of related parties in the living room.
UI violation is whether the market is misreading
The latest round of news pointed out that UI has become a new target for SARFT. UI refers to the human-computer interaction interface, and LeTV also regards Letv UI as one of the core competitiveness of smart TV.
On the 25th, LeTV clarified that the relevant media reports about violations of the company’s television UI were inconsistent with the company’s situation. Up to now, the company has not received notification from the regulatory authorities that the company's TV UI is in violation of regulations and laws. Simultaneously. Liu Fei, head of public relations at Xiaomi, told Southern reporters that he did not hear about UI violations.
However, such a position seems to be difficult to eliminate the industry's doubts, music as the resumption of Monday is still a major decline. An investor who attended yesterday's Let's Shareholders’ Conference told the South Reporter that LeTV's statement was: “No matter what document 181 or other existing laws and regulations, there has never been a regulatory requirement for UI. This should be misinterpreted by the market. We did not Get any of this information from official sources."
At the same time, LeTV said that it is actively working with CCTV on the rectification of illegal set-top box products, and that Leshi Mall has stopped the sale of Internet set-top boxes. The rectification plan formulated by the two sides has been completed and is being submitted to supervision. In the process of the department, the company will strive to complete the rectification with the fastest speed. It is reported that relevant rectification programs have been reported to SARFT on Monday.
Whether it is for video companies or other Internet companies, the box occupies an important position in the living room entertainment strategy. Wu Chunyong, editor-in-chief of the three-network integration expert and the fusion network, stated that unlike personal mobile products such as mobile phones, pads, and computers, TVs involve public welfare attributes, and are closely linked with life and values. Enterprises need to consider the position of public welfare attributes.
A series of rectification policies of radio and television
"UI governance should not be groundless. Since June, the regulatory authorities have been managing the OTT box. From June to now, it has become more stringent and more detailed." Wu Chunyong has different views.
On June 23, the General Administration of Radio, Film and Television issued a letter to the Bureau of Radio, Television and Radio, requesting the immediate closure of download channels for various types of third-party apps in Internet TV terminal products, naming criticisms of Hua Digital Media and BesTV. On July 8, SARFT requested the licensee to start promoting the TVOS 1.0 operating system test independently developed by the SARFT, and stipulated that no other operating system set-top box may be purchased during the trial period.
On July 14, SARFT ordered that all Internet TV set-top boxes must stop providing TV programs with time-shift and look-back functions. Unapproved terminal products are not allowed on the market, and Internet TV boxes are not allowed in the "Triple Play" pilot cities. Outside sales.
Subsequently, the supervision entered the rhythm of "interviews," and the SARFT required each licensee to strictly implement the regulatory requirements. Within a week, all overseas film and television dramas and micro-movies that do not have issuance licenses were removed. The seven integrated broadcast control licensees CNTV, China International Broadcasting Station (CIBN), Central People's Broadcasting Station, Southern Media, Hua Digital Media, Hunan Television (Mango TV) and BesTV have all been interviewed by SARFT.
"In 2011, a document was issued. There have been reorganizations in three or four years. There was no such big movement this year. For example, LeTV was affected by the policy and the market value evaporated by hundreds of millions." The regulatory basis of SARFT is based on the "Operational Management Requirements for Holding Internet TV License Organizations" issued by the former General Office of the State Administration of Radio, Film and Television in 2011, which is known as "Document 181" in the industry. The document stipulates that only Internet content provided by seven integrated broadcast licensees can be broadcast on television.
Wu Chunyong said that after several years of development and reshuffle of the box market, when the rules have been established, like LeTV and Xiaomi, each has its own rules of the game. The industry may have various problems. The SARFT needs to regulate the industry and establish the rules of the game. For this series of supervision, Jia Yueting, head of LeTV, still said to shareholders yesterday, “The impact is short-term, long-term or good. LeTV is a standardized company, and pirated boxes and TVs are harder to survive in the future.â€
Set-top box future way out
The strong supervision of SARFT has enhanced the status and discourse power of the licensees. Nowadays, Internet companies are more and more closely tied up with the licensees. At present, LeTV has announced that it will cooperate with Chongqing Radio and Television to apply for content service licenses. Youku Tudou Group will add 50 million yuan to Guangdong, the controlling company of Huawen Media, and hold 16.6667% of the latter’s shares. iQiyi has already established a joint venture company, Galaxy Internet TV Co., Ltd. with Yangguang and Jiangsu Radio and TV.
The “box†connects the TV and the Internet. Ali, Xiaomi, LeTV, etc. have all introduced boxes with their own strengths and become important carriers of the living room strategy. As for whether the supervision of radio and television will enable them to adjust product designs and routes, Liu Fei It only means that it will continue to make boxes and promote business within the framework of laws and regulations.
LeTV disclosed the "worst" situation at the shareholders' meeting: Maybe it couldn't be called TV as music, but the charge package will not change, service fees may be collected by the licensee, or other methods. "Charging packages will not change and advertising operations will not change as a result. LeTV's business model will not change due to regulatory policies." LeTV said that under the premise of ensuring the interests of existing users, in accordance with regulatory requirements for rectification and compliance The company's business is fully compliant with its operations.
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