Japan-Korea high-performance LCD panel battle against IGZO or become a killer

Using IGZO technology can make the display power consumption close to the OLED, but the cost is lower, the thickness is only 25% higher than the OLED, and the resolution can reach full HD and Ultra HD (Ultra Definition, resolution 4k2k) Level of degree.

Sharp, which was acquired by Taiwan's Hon Hai, has begun to develop new growth strategies in the depressed LCD sector. The focus was on the LCD panel technology “IGZO” with price advantage, high image quality and low power consumption, and increased investment in notebook LCD devices. Sharp believes that competition is becoming fiercer and the market structure is transforming.

"Please don't forget that Sharp's IGZO technology is the world leader," and Hon Hai officially decided to acquire Sharp on April 2. Hon Hai Chairman, Chairman Guo Tingming, gestured at the joint press conference to emphasize the superiority of Sharp LCD technology.

At present, the focus of relevant people in the panel industry is basically focused on the organic EL panel that Apple's iPhone will use, but Terry Gou's words reveal a tendency toward LCD. Sharp received 60 billion yen in funds from the third-party allotment of Hon Hai, and will invest in the Kameyama Plant in the future to transform and strengthen manufacturing equipment. The production is mainly aimed at the medium-sized product market, which mainly consists of notebooks and tablets. 7 to 18 inches). Due to the popularity of smart phones, the market for laptops and tablet computers is continuously shrinking, and the market demand for products has stagnated.

The US IHS survey company investigated the market demand for the same size products in 2016. The results showed that it fell by 10% year-on-year to approximately 400 million. It is expected to reduce to 386 million in 2020. In contrast, semiconductor LCD panels made of oxide materials such as IGZO have a market share of 3% in 2015 due to their low power consumption and are expected to reach 20% by 2020. General notebook computers use 15.6-inch non-crystalline silicon LCD panels, the price is about 25 US dollars. Due to the decline in market demand, the value of devaluation was 30% in one year. However, due to its high performance, products using IGZO materials cost 30% more than ordinary products. Sharp's focus on the development of high value-added products in the future will stabilize earnings.

However, although Sharp started early in IGZO products and maintained a high market share, South Korea's Samsung Electronics also began to develop liquid crystal panels using oxide semiconductor materials. There are many predictions about the adoption of Korean enterprise products in the US Apple laptop market, which suddenly highlights Samsung’s influence in the market.

Nihon Konf, a senior analyst at Mizuho Securities in Japan, believes that South Korea is trying hard to catch up with Japanese technology. At the same time, he pointed out that “it is very important to ensure market share when the technology still has an advantage”. Some analysts believe that after Sharp joins Hon Hai, it is not only necessary to carry out product processing business, but also to develop LCD panel business at the same time.

With the expansion of Sharp's investment, the competition for market share around high value-added products will become increasingly fierce. In the field of notebook computer Accessories, Ike Senior Vice President Yoshio Tamura said that "Taiwan will be stuck in a difficult situation due to technical problems." The scale of production has shrunk and the market structure may face restructuring.

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