In the name of the people, Wang Chuanfu brings BYD to fight the "Blue Sky Battle"

Wen/Shangwu

Editor's Note: 2016 was the most successful year since the establishment of BYD. Its business revenue exceeded 100 billion yuan, and its net profit exceeded 5 billion yuan. In this process, new energy vehicles continue to play an important role. Nowadays, BYD proposes a "green traffic" strategy, and it is necessary to work together on new energy vehicles and new cloud-rail projects to bring enterprises and Chinese manufacturing to a higher level.

In April, Shanghai, China once again became the focus of global attention. The world's auto giants gathered here. First, because the Chinese market is very important, last year, China's auto sales growth rate returned to double digits, which made them feel very excited. Second, this piece of miraculous soil is being bred by strong competitors, so that they have to pay attention.

"In the fields of car design and chassis technology, BYD has successively joined some world-class teams and formed a joint effort with our world-class technologies to create products that will be more appealing to consumers." BYD Chairman Wang Chuanfu confidently emphasized that he hopes to use The spirit of innovation and technology and craftsmanship have propped up the backbone of Chinese manufacturing and become a "hundred-year-old shop."

On April 17th, on the eve of the Shanghai International Auto Show, BYD's "Green Transportation" strategy was unveiled to the world. With the increase of new energy passenger vehicles and the promotion of cloud tracks, BYD is further deepening new energy strategies for air pollution and traffic congestion. Provide green travel solutions.

Hug the big eyes and put long-term vision

If you want to build a boat, don't encourage people to cut trees, assign jobs, or give orders. Instead, they taught people to long for the vastness and inscrutability of the sea.

For Wang Chuanfu, the new energy vehicle is a "big boat." 10 years ago, no one believed that pure electric vehicles, no one would have thought that the rapid development of the Chinese automobile industry will bring serious traffic and environmental pollution problems.

Therefore, BYD at the helm of Wang Chuanfu encountered many difficulties in the development process. For example, shareholders said that he “burns money” with less dividends and controversy; consumers have low awareness of pure electric vehicles... However, Wang Chuanfu In order to avoid losing sight of the market, they chose to forget about the market and have a long-term vision, setting a new energy strategy that was “not mainstream” at that time.

Today, when China’s auto sales soar, adding more than 28 million cars each year, China’s energy security (oil-based, foreign dependence more than 60%), air pollution and climate warming have become a requirement for every country’s people to face. The problem.

BYD, by virtue of its deep-rooted thinking in the "new energy strategy," promoted new energy vehicles and launched a "city bus electrification" solution, proposing that priority should be given to the use of low-carbon and environmentally friendly electric vehicles in the urban public transportation area to reduce the city's exhaust pollution. . Along the way, not only has its overall fuel consumption level been far lower than other passenger car companies, it has also made substantial contributions to the “Blue Sky Battle.”

It is because of Wang Chuanfu's "long-term vision." In 2016, BYD's performance continued to improve, and sales of new energy vehicles ranked first in the world with a year-on-year increase of 69.9%. The overall revenue was approximately 34.62 billion yuan, an increase of 80.3% over the same period of last year, and the proportion of total revenue increased to 33.5%, becoming a group revenue. And an important source of profit.

In addition, the global market share of BYD's new energy vehicles has reached 13%, and its market share in China has reached 23%. At present, BYD electric vehicles have spread over 6 continents, over 50 countries and regions, and more than 200 cities.

Wang Chuanfu type "great thinking"

“Fire has left human beings out of the wilderness, and electricity has brought humanity into modern civilization. It will also make traffic show green vitality. Nine years ago, we launched a new energy vehicle. Now based on the core technologies of new energy vehicles, we have extended The development of the cloud track." Wang Chuanfu believes that through new energy vehicles and cloud tracks, BYD will create solutions for China's traffic environment.

In view of the "phased success" in public transportation, Wang Chuanfu once again overcame the private passenger car market. Like 8 years ago, he used the traditional car to smash the Chinese car market and vigorously laid out the most important track. After all, the vast majority of the nearly 30 million new cars that China adds every year are private consumption.

Therefore, BYD began to establish "Galaxy Warships" and sought breakthroughs in car design, chassis technology and other aspects. At present, some world-class teams have joined. Former Audi design director Iger made the appearance, the original Mercedes-Benz chassis tuning experts do the chassis, the Japanese quality engineers do the quality. With BYD's short board complement, this big move can not be described as fierce.

Taking the design as an example, the well-known designer Wolfgang Iger brought the first work after joining BYD - the concept car of the Dynasty Dynasty debuted at the brand festival, astounding more than 2,000 Chinese and foreign people on the spot. For BYD, its debut not only demonstrated BYD's leap in design quality, but also a new starting point for its future product design. "The new design language will be rooted in BYD's future model design DNA, opening a new dynasty to BYD."

In the future, BYD will promote more plug-in hybrid SUVs based on the advantages of new energy vehicles and the opportunity for independent brands to emerge in the SUV market.

This year, China put forward the "Blue Sky Battle" from the national level to overcome the increasingly prominent air pollution and environmental problems. As the pillar industry and engine of the national economy, while the automotive industry is developing rigorously, it also faces an urgent need for transformation and upgrading. BYD proposed the "green traffic" strategy and put it under consideration.

The cloud track will become the "bridge" to the future

At present, China is experiencing the largest and fastest urbanization in world history. Every year, 20 million rural people are flooding into cities. Rapid urbanization has promoted economic development and social progress, but it has also spawned a series of urban diseases. Among them, the biggest headache is air pollution and traffic congestion.

According to statistics, due to road congestion, more than 30 cities in China need to spend 80% of their travel time. It is ironic that Chinese roads only grow by 1% each year, but the growth rate of cars last year was as high as 15%. The growth rate of roads is far behind the growth of motor vehicles.

With the comprehensive technological advantages in the three major areas of automobile, IT, and new energy, BYD released China's first "cloud track" line with independent intellectual property rights in October 2016, and formally announced its entry into the urban rail transit field.

The cloud track project takes 5 years, invests 5 billion yuan, uses lightweight materials and technology, and is equipped with an energy recovery system. The cost is only 1/5 of the subway. As a strategic layout of BYD's travel field, the cloud track has also constructed a three-dimensional ground-to-air three-dimensional public transportation when effectively solving the urban traffic congestion problem.

It is worth noting that in the 13th Five-Year Plan of the State, special mention was made to the development of rail transit and the cloud track is expected to usher in rapid development. Up to now, many cities in the country have plans to build rail transit and the market size can reach trillions.

In fact, it is not difficult to find that just as Wang Chuanfu hopes to “cool down 1°C for the earth”, whether it is to win the “Blue Skies Battle,” or to ease the traffic congestion and change the way of travel, it is in the name of “the people” to fully demonstrate one. Strong and responsible corporate image.

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