Free TV in front of the "hardware + service" model will be popular
If hardware (television) is free, this can be described as a catastrophic event for traditional color TV companies. However, these companies did not sit still, but they tried hard to learn from Internet companies and actively deployed services and content markets. Therefore, the clash of the hardware industry has already had a clear trend of spreading to the service sector.
Low prices
Jia Yueting summarized his personal views on the recent development of the color TV industry in the WeChat circle of friends. “TV is not about hardware, Super TV can be used at a lower cost than mass production, LeEco's eco-subsidy hardware,†“The era of negative profits comes, and it's free. Will you be far behind?"
This position is in line with the trend of the TV market since March this year. Recently, Internet companies including LeTV, Xiaomi, and the popular media have constantly drawn up color TV prices. LeTV's main competitor Xiaomi TV launched a new 43-inch TV 3S, the price is only 1799 yuan, 65 inches curved TV price 8999 yuan, 70-inch millet TV 3 price 9,999 yuan.
This series of figures has caused the industry to be surprised. The China Business News reporter found out that such pricing is one-third lower than the price of traditional TV brands.
LeTV naturally will not sit still. After Xiaomi, LeTV released two 65-inch and 55-inch TVs with a price of 7999 yuan and 4999 yuan respectively. Among them, the 65-inch price is 1,000 yuan less than millet.
There is no minimum, but only a lower price war. The price of the Internet is really high. The internet companies do indeed "lose money and earn money." Before the head of the millet TV said, it was normal for companies like Xiaomi to have an Internet source. It is not hardware to make money, but through the input of television products, occupying the status of home terminals and outputting industrial chain resources.
Appliance analyst Liu Buchen also believes that either LeTV or Xiaomi is building a service model similar to that of broadcaster Gehua, sending a set-top box, but with the mode of profitable viewing fee.
Change of wind direction
In the face of the massive attacks by Internet companies, traditional color TV companies have performed more calmly, and the wave of price cuts that followed a year ago did not appear. Whether the free hardware model can emerge or not, a year ago, the majority of color TV business executives are still more excited, and many said it was impossible, the manufacturing capacity of traditional enterprises can not be overlooked.
However, as of the time of the press release, most color TV executives are reluctant to take a stand on this topic, but only hope that consumers can pay more attention to the actions of traditional color TV companies. According to a person in charge of color TV companies who declined to be named, consumers will need to pay for services, whether they are buying television for services or buying TV services. At present, China Mobile and China Unicom all have mobile phone subscriptions, but this does not mean that mobile phones are mobile phones. It's free, but it costs the hardware to use the phone charge. However, it is always necessary to find an export, which is not meaningful to consumers.
According to Ma Junying, chief consultant of Beijing Goldman Sachs Guishi Culture Media Co., Ltd., the attitude of traditional color TV companies has changed because the pattern of relying on hardware for profit has been changing.
At LeTV’s new product launch conference, as a strategic partner of LeTV, traditional TV companies represented TCL on site. After LeTV announced its shareholding in TCL Multimedia for three months, the two parties announced that they would jointly unite the TCL in the field of Nuggets. TCL's global broadcast and LeTV will be synchronized with movie theaters. In addition, the two parties will also cooperate in user operations, television content and other aspects.
Since last year, both parties have cooperated with TCL and the profit model has become the focus of external attention, but the two sides secretly. This time, LeTV’s new CEO, Liang Jun, disclosed for the first time the details of the specific cooperation with TCL. “Lok's TV line is synchronized with the TCL in the physical cinema. On the split, the issuer took away part of it and the rest We will share the ratio with TCL."
TCL chose to cooperate with Internet companies and share content for profit. Changhong has not followed up on prices, but has focused on HDR technologies that are hot in the industry this year. Based on the needs of users' family viewing, the company has introduced UMAX cinema systems in terms of quality, sound, and content. In addition, Changhong has launched the United Platforms (UP Platform). Yang Dan, chief technology officer of Changhong, introduced that through the UP platform, the operation of intelligent hardware, O2O services and other content data, you can understand user needs, you can also cross-border collaboration with all social resources. In short, Changhong relies on the advantages of intelligent manufacturing, software development, big data operation, military information technology, and security technology to unlock the potential of data and accelerate smart strategy.
Ma Junying believes that both TCL and Changhong use the method of “enemvously retreating and avoiding the edgeâ€. While Internet companies are desperately fighting for price, traditional color TV companies adopt the “hardware + service†model.
In this regard, the industry believes that the hardware battle between Internet companies and hardware companies will extend to the service sector. However, Liu Buchen believes that in the future, traditional enterprises and service providers are likely to be rooted in different market segments, and direct competition will not recur. However, it does not rule out the situation in which the two factions cooperate. In order to improve the quality of services, traditional product offerings or OEMs are selected to increase the temptation to profit from services. The service will also become the marketing gimmick of traditional enterprises. Hardware is not impossible.
Differentiated competition is the way out
Because Internet companies involved in the field of color TV, a year ago, millet, music as a price "provocative", the traditional color TV companies will follow suit to reduce, a year later, many traditional color TV companies have fallen into a situation of bleak profits or even losses.
According to industry insiders, over the years, China's color TV companies have been clamoring for "infinite innovation," and eventually have to use price war to promote revenue. The core problem lies in the lack of core competitiveness and irreplaceability. Therefore, challenges can only be met passively. .
There are also views that LeTV and Xiaomi’s loss of television sales can be used to make up for the shortfall with content charges. Color TV companies are rather guilty of being poor. In fact, color TV companies do not see their own strengths or simply do not exert their own strengths; Color TV companies and Internet companies need to fight is not the price, more should be product development, design capabilities, as well as business model innovation; in recent years, domestic color TV companies in industrial design and functional research and development is a major breakthrough in the future, this It may become the main selling point for differentiated competition between traditional color TV companies and service companies.
In fact, the essence of selling TV at a loss such as Xiaomi and LeTV is "grabbing users." For traditional color TV companies, the huge amount of TV inventory is a relatively competitive advantage. How to revitalize existing user resources is a top priority for color TV companies. Traditional enterprises need to adjust their thinking, learn from Internet companies, and slowly transform a previously-sold relationship into a recyclable service and service relationship. This is the eve of the hardware-free era. Color TV companies really need to change. of.
Instruction Manual
1. Features
Clock display, 10 sets of adjustable timed power control, randomized power control, manual switch and optional DST setup.
2. First time charging
This Timer contains a rechargeable battery. It is normal that the new/old model runs out of battery if it wasn`t being charged for a long period of time. In this case, the screen will not turn on.
To charge : simply plug the timer to a power outlet. The charging time should take at least 15 minutes.
If the screen doesn`t light up or displays garbled characters, simply reboot the system by pressing the [RESET" button.
3. Set clock
Hold [CLOCK" button and [WEEK" button to adjust week.
Hold [CLOCK" button and [HOUR" button to adjust hour.
Hold [CLOCK" button and [MINUTE" button to adjust minute.
Hold [CLOCK" button and [TIMER" button to select 12 hour/24 hour display.
Hold [CLOCK" button and [ON/AUTO/OFF" button to enable/disable DST (daylight-saving-time).
4. Set timer
Press [TIMER" button, select and set timer. Setting rotation : 1on, 1off, 2on, 2off, ...... , 10on, 10off.
Press [HOUR" button to set hour for timer.
Press [MIN" button to set minute for timer.
Press [WEEK" button to set weekday for timer. Multiple weekdays can be selected. ex: if selected [MO", the timer will only apply on every Monday; if selected [ MO, WE, FR", the timer will apply on every Monday, Wednesday and Friday.
Press [RES/RCL" button to cancel the selected on or off timer. The screen will show "-- -- : -- --" , the timer is canceled.
Press [RES/RCL" button again to reactivate the timer.
When timers are set, press [CLOCK" to quit timer setting and return to clock.
5. Random function
Press [RANDOM" button to activate random function, press again to cancel function.
System only runs random function when [AUTO" is on.
Random function will automatically start the timer from 2 to 32 minutes after the setting.
ex : if timer 1on was set to 19:30 with the random function on, the timer will activate randomly between 19:33 to 20:03.
if timer 1off was set to 23:00 with the random function on, the timer will activate randomly between 23:02 to 23:32.
To avoid overlapping, make sure to leave a minimum of 31 minutes gap between different sets of timer.
6. Manual control
Displayed features:
ON : socket turns on.
OFF : socket turns off.
AUTO : socket turns on/off automatically via timer.
Manual ON setting
Press [ON/AUTO/OFF" button to switch from [AUTO" to [ON".
This mode allows socket of the device to power up. Power indicator will light up.
Manual OFF setting
Press [ON/AUTO/OFF" button to switch from [AUTO" to [OFF".
This mode turns socket of the device off. Power indicators will turn off.
7. Electrical parameters
Operating voltage : 230VAC
Battery : NiMh 1.2V
Power consumption : < 0.9W
Response time : 1 minute
Power output : 230VAC/16A/3680W
Q&A
Q: Why won`t my timer turn on?
A: It`s out of battery, you can charge the timer by plugging onto any power outlet. Charge the device for at least 15 minutes. Then press [RESET " button to reset the device.
Q: Can I set seconds of the timer?
A: No, the smallest time unit is minute.
Q: Does my timer keeps old settings without being plugged onto a power outlet?
A: Yes, the timer has an internal battery, it allows the timer to save settings without a power outlet.
Q: Is the battery rechargeable?
A: Yes, the battery is rechargeable. We recommend to charge it for 4 hours so the battery is fully charged.
Q: Does the timer needs internet connection?
A: The timer does not need internet.
Q: Does the screen have back light function?
A: It doesn`t support back light.
digital timer, digital timer socket, electronic timer socket, timer socket
NINGBO COWELL ELECTRONICS & TECHNOLOGY CO., LTD , https://www.cowellsocket.com