Ford’s sales in China rose sharply again in February and Taurus attracted attention
[Global Network Technology Report] On March 7, 2017, Ford Motor announced its February sales data in China. Ford Motor Co. and its joint ventures sold nearly 65,000 vehicles in China in February, an increase of 2% year-on-year.
In the first two months of 2017, Ford Motor Co. and its joint ventures, Changan Ford Motor Co., Ltd. and Jiangling Motors Co., Ltd. jointly sold more than 153,000 vehicles in the Chinese market, a 21% drop from the same period of last year.
“We have seen Chinese consumers’ desire to purchase Ford high-end models such as Ford’s sharp circles, Taurus, and the powerful performance car family.†Peter Fleet, vice president of Ford’s Asia Pacific market, sales and services, said, “At the same time, We are also very happy that consumers have shown great interest in the upcoming off-road supercar, the Ford F-150 Raptor.
The Ford brand's medium and large SUV Ford sharps and road breakers, as well as the flagship executive car Ford Taurus, have maintained steady growth. Among them, the sales volume of sharp circles and road breakers rose by 20% and 34% respectively in February from the same period of last year, while Taurus increased by 9% year-on-year.
The Ford Performance Car family has always been favored by the majority of Chinese fans, including Ford Focus RS, Fox ST and legendary Ford Mustang sports cars which have achieved significant growth over the same period of last year. In February, "performance steel guns" - Fox ST and Fox RS Sales volume of models increased by 67% year-on-year, while sales volume of Ford Mustang more than doubled from the same period of 2016.
Ford Motor's Changan Ford Motor Co. joint venture in China sold nearly 42,700 vehicles in February, a year-on-year drop of 12%. In the first two months of this year, cumulative sales exceeded 108,000 units, a decrease of 32% from the same period last year.
After setting a new high in sales in 2016, Changan Ford is actively adjusting its order reserve in the first quarter of this year. At present, the traffic volume at dealer stores has rebounded significantly. With the launch of more new models, including Ford Wing, which will be available later this year, Changan Ford's sales in 2017 are expected to continue to rise.
Ford Motor's other joint venture in China, Jiangling Motors, continued its strong growth in sales in February. It sold more than 20,000 vehicles in a single month, a sharp increase of 48% year-on-year. In the first two months of this year, sales totaled over 41,000 units, an increase of more than 30%.
In February, Ford announced that the new Ford F-150 Raptor SuperCrew four-door version had a pre-sale price of RMB 560,000 in China, which indicates that this powerful off-road pickup truck will soon land in China for the first time on an official import basis. 
Note: The sales data provided in the above table is retail data. Among them, the Jiangling Motors data is only sales data in China, excluding its export business; the Lincoln brand releases its sales report quarterly.
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