FIRST AIRLINES Provides Complete Set of Japanese VR Travel Experiences

According to Japanese media reports, a new facility in Tokyo’s Ikebukuro building called FIRST AIRLINES provides customers with VR simulation trips, from the airport to Japan’s entire trip. Due to the convenience and physicality of VR, appointments are filled up on a daily basis, and service fees are high. This ranged from 4,980 to 5,980 yen. The customer group is dominated by female consumers.

1. FIRST AIRLINES focuses on non-foreign tourism customers

Previously, the concept of VR tourism has also been proposed. It is believed that combining VR's simulative nature can enable consumers to play around the world without having to go abroad. Although this concept has existed for a long time, it has never actually occurred, nor has it caused too much impact on the tourism industry. This time FIRST AIRLINES in Japan looks like a very similar service. It also provides consumers with the ability to experience without actually going abroad. The services of foreign travel seem to have a good response to the current situation. It seems that VR tourism can be expected in the future, but this is still a little different.

The original concept of VR tourism did not arise. The main reason was not that the VR devices were not popular enough, that consumers did not accept it enough, and that environmental factors had caused the result. However, the concept of VR tourism would naturally be rebounded if it were to replace the existing travel industry. . Even if it only provides customers with a trial experience before traveling, in the end it will not be able to improve the profitability of the tourism industry. This kind of VR business model cannot be implemented even if the media is applauded. Therefore, the related VR travel application service can only be a software service provided by a third-party developer at most, and the effect brought by it cannot be compared with the actual tourism. The result will be silenced.

The foothold of FIRST AIRLINES is not the same. It aims at consumers who cannot travel abroad. It is a market that belongs to the tourism and VR tourism experience. Upwards, because the customer base and foreign customers in the foreign travel market are not the same, they are naturally not crowded out. Even this model may be absorbed by the travel industry and provide a low-cost foreign travel experience. Downwards, in addition to the VR tourism experience or attraction viewing application, FIRST AIRLINES provides many physical services, such as experience of aircraft cabins, local food, etc., in addition to VR experience, allowing consumers to travel abroad more. Feelings. This is why FIRST AIRLINES charges are not cheap, and there are still many reasons for consumers.

2. VR needs to find the value of development in various industries

From the beginning of the development of the VR industry, there are many possibilities for application, but there are few real developments. The basic reason is whether the introduction of VR can add value to the industry or destroy the existing industry. The most obvious example is in the movie industry. Although the demand for movie and TV programs for VR introduction is high, and even some film makers seem to have a trend toward VR, there are no real long movies or albums other than short films, experience videos, and adult videos. Shoot as a VR movie.

Because whether it is a movie or an album, it is a kind of literary creation. It has a story arrangement, description and scene arrangement arranged by the director. These are the contents that the author hopes to convey to the consumer through the work, but if the production is VR In addition to the immersive feeling, the movie will add viewers' degrees of freedom. This will destroy the originally arranged scenes and stories, and consumers may lose the opportunity to truly understand the content of the album. Therefore, in this case, hope The movie industry has introduced VR to film movies, not only destroying the original industry value, but also hopes to bring added value through experiences of movies, VR scenes, and so on.

Therefore, regardless of the aforementioned tourism industry, or the film industry mentioned in the previous paragraph, VR has the possibility and value of its application, but it does not necessarily completely replace and upgrade the current industry. It must find the right application method. Accepted by the industry and began to develop.

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