Chinese Technology in Singapore: Supporting big data platforms that benefit tens of thousands of small businesses

【Global Science and Technology Report】 Singaporeans use the EZ-Link card every day to take transit, subway, and convenience stores. The average daily transaction is more than 8 million. However, these data can only be used in Curry. Nicolas Lee, CEO of Link, found Alibaba Cloud and the National University of Singapore, hoping to build a popular data analysis platform on the cloud computing platform to benefit tens of thousands of Singapore SMEs.

“Before four or five years ago, doing data analysis was a very expensive investment. But because of the popularity of cloud computing, data analysis has become more inclusive and available, allowing us to invest in data mining.” Nicolas Lee said, hope With the help of Alibaba Cloud's platform and technology, and the National University of Singapore's data analysis model, the accumulated data can be “moved”.

In Singapore, the EZ-Link card covers almost every aspect of city life, not only the “wallet” of public transportation, but also the ability to pay at the gas station, pay for road costs through the road ERP system, pay at convenience stores, consume at restaurants, etc. .

Through a global analysis of data, EZ-Link can make predictions about future user behaviors based on an understanding of the user's historical behavior. Provide more associated services to users, whether it is vacation or workday, whether in the morning or in the afternoon, you can get better service.

Nicolas gave an example. For example, when a user travels from point A to point B, he may first make a bus to the subway station, then buy a cup of coffee in the convenience store of the subway station, and then go to work by subway and then work. The floor below bought a breakfast. Based on the data analysis of the user's above-described habits, information associated with his habits may be pushed for the user.

For example, when he arrives at a subway station, he can get breakfast or coffee related information push. At the same time, the results of these data mining can also be provided to the EZ-Link partner merchants, so that as small as a convenience store can also make business decisions based on data, so that they better understand their customers.

“In Singapore, we have many SMEs, but they are not capable of doing data analysis. This is too expensive for them. Therefore, our goal is to build a platform with Alibaba Cloud, so that everyone can access and mine. The value of data is at a very low cost,” Nicolas said.

In Singapore, Alibaba Cloud set up a data center in September 2015 to provide cloud computing big data services to Southeast Asia. Alibaba Cloud then reached an agreement at the National University of Singapore to collaborate on research and cooperation in the frontier areas of artificial intelligence, quantum computing and other technologies.

“We appreciate Alibaba’s ability in data processing. They have the ability and technology to analyze large-scale data, and they have been applied on a large scale to business and social governance.” Nicolas said, hoping to leverage Alibaba Cloud's technologies. And experience to promote the construction of a smart city in Singapore to optimize the EZ-Link user experience.

According to reports, Alibaba Cloud launched artificial intelligence ET last year, which has begun to be applied in areas such as urban governance, traffic dispatch, industrial manufacturing, health care, and justice. Among them, the most eye-catching is the Hangzhou City Brain Plan announced in 2016. The core of the city's brain uses Alibaba Cloud's ET artificial intelligence technology to perform global real-time analysis of the entire city, automatically allocate public resources, and correct bugs in city operations.

In a pilot project, the city’s brain adjusted the traffic lights intelligently, and the speed of vehicle traffic increased by up to 11%. This year, Alibaba Cloud has also made many breakthroughs in artificial intelligence. In the manufacturing field, Alibaba Cloud ET has helped many manufacturing companies such as GCL Solar increase 1% yield. If the overall yield of China's manufacturing industry increases by 1%, it will bring about trillions of profit growth.

In Singapore, at this stage, EZ-Link will use Alibaba Cloud's technology and products to analyze the data in real time and “use the data”, Nicolas revealed. “In the future, we hope to build a digital cloud analysis platform based on Alibaba Cloud. In-house product design and development. At the same time, it also gives Singapore SMEs an open interface, hoping to benefit 50,000 businesses in the early days."

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