Apple's march into AR won by "Pokemon GO" developer: Will replace mobile phone
AR game "Pokemon GO"
Phoenix Technology News According to Bloomberg News on June 9, Beijing time, John Hanke, CEO of augmented reality (AR) game "Pokemon GO" developer Niantic, believes that Apple will enter virtual reality (VR) this week. ) The AR field should not be underestimated.
"I don't think anyone should watch bad apples," Hank told Brilliant Minds in Stockholm. "I personally think that AR will be the next truly important computing platform. It can replace mobile phones in just a few years."
On Monday, Apple introduced a tool called ARKit that allows iOS developers to develop advanced AR applications and services for the iPhone and iPad. Apple also demonstrated the new version of "Pokemon GO" at the conference, which is expected to be released this fall.
According to previous reports, Apple has spent more than one billion US dollars to acquire, strengthen its strength in the AR field, and spent many years developing this technology.
Hank said that although Apple will show strong power to enter the United States, Europe and other Western markets, the acceptance of products on the iOS platform may be different. "In Asia, Brazil and other developing countries, Android dominates," Hank said. He believes that in these countries, "you must achieve cross-platform."
Hank also used the Brilliant Minds conference to announce that he will host several "Pokemon GO" celebrations this summer, one in Chicago and one in Yokohama, Japan. In the future, Niantic will also hold celebrations in a European city, but Hank said that finding a large enough venue is not easy.
He said that at the "Pokemon Go Festival" (Pokemon Go fests), thousands of players will be invited to gather at a designated location to play "Pokemon Go" together. (Compile / Rain)
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