Analysis of Sales Channel Structure of Low-voltage Contactor Market in China

The main players in the low-voltage contactor market sales channels mainly include: distributors, OEMs, and system integrators. In addition to these traditional participants, the cabinet assembly plant is also a very important participant in the sales channel of contactors. In China, 15% of the products in the low-voltage contactor market are purchased by complete sets of disc enclosures. This group of companies has greater autonomy in the decision-making process of brands and is more sensitive to product prices.

Manufacturers - distributors - OEM - end users are the main sales channels for China's low-voltage contactor market.

From the perspective of manufacturers, distributors are their main sales channels, and major vendors such as Schneider and Chint rely mainly on distribution.

From the perspective of the user side, the OEM company is its main procurement channel, that is, the end user uses contactors for the majority of purchases with the equipment. Metallurgical and chemical industries have a small number of individual purchases, with a ratio of about 3%. For OEM companies: Most companies will purchase separate low-voltage contactor products through distributors, but there are also some large-scale production companies that purchase from complete sets of factories, such as lifting equipment and textile machinery industry users.