Large licenses to cut prices: to give children a wolf
[Text|High-tech LED lighting channel Xiamen station reporter Zou Jiuguan] After the price reduction of Philips Lighting, the prices of brands such as Buddha Photo, Yiguang and Sunshine began to “free divingâ€.
Price reduction! International giants also participate into the ranks of <br> <br> initial wave of price cuts from the bulb began. As we all know, last year, we heard the strange rumors of Yiguang’s “exit of the LED bulb lamp industryâ€. The reason is that some brands are bidding for a big price. In the ancient town of Zhongshan, there is an LED bulb of 0.8 yuan, which makes Yiguang from Taiwan To be annoyed, this is obviously suspected of malicious competition.
This year, Osram first reported the price cuts. The subsequent market survey found that the price of Osram has indeed been greatly adjusted, and the price cuts have not touched the bottom line of major domestic brands.
As we all know, in the LED lighting industry, there is a traditional concept of “price reduction can seize the marketâ€. Of course, this is only limited to those brands that have a good channel network and can quickly distribute, sell, and sell. For brands that are still built by the channel network, this concept is useless even if it exists.
The price cut can quickly open up the already fiercely competitive market. For example, after the 1.2m T8 integration fell to 13.8 yuan in May this year, the sales volume soared. In a dealer store in Xiamen, the sales volume exceeded 10,000. / month, this is only the sales during the 15 days of the event!
“After the product is sold out, there are follow-up after-sales, as well as the maintenance of customer relationships. This is an intangible asset for us and a factor that can continue to generate profits. That is, selling these 10,000 T8s, follow-up market It is under our control, and it may be 20,000, 30,000 sticks!" said Lin Yajie, a Buddha photo agent.
Earlier, Philips' T5 and T8 lamps have started to buy "10 get 1 free" or even "buy 3 get 1 free" promotions! According to the person in charge of Liangmeida Lighting, one of the largest Philips lighting agents in Xiamen, during the promotion period, the sales of T5 and T8 will double from the previous month.
It can be said that the effective promotion of the market to seize the market is the initial reason for price cuts, but also the most direct reason.
Let the children be able to cover the wolf "If the price cut can seize the market share and guarantee the basic profit, then I am willing to cut the price every day!" Su Jing lighting dealer Su Jing can say so.
"Today, the price reduction promotion activities of major brands are only paving the way for large-scale sales in the peak season." Li Xiaoyu, an excellent lighting distributor, said.
In fact, the competition of the "giant" of lighting, whether it is the sharp reduction of the price of the bulb, or the promotion of the T8 tube, is essentially the result of profit.
"Imagine that customers who have bought a price-cutting product now, as long as the product quality really passes, will certainly prefer the brand they have used in the next purchase. This brand dependence is the most common sales concept, capturing people's Dependence. At the same time, this is also the initial marketing idea of ​​the inventor of the sales model of price reduction promotion, that is, not excessive pursuit of immediate interests, but focus on the long-term continuous sales in the future." Li Xiaoyu said.
The current market is the traditional “off-season†period of the LED lighting market. It is also a common “trick†for major brands to attract attention and maintain attention.
"Of course, many international LED lighting brands have entered the domestic lighting market this year, which has led to increasing competition in the domestic market. This is also seen from this trend of price cuts. It is foreseeable that the sales in the 'off-season' are the most powerful. Brands and products can naturally attract more customer resources during the 'peak season'." Li Xiaoyu told reporters.
Price reduction! International giants also participate into the ranks of <br> <br> initial wave of price cuts from the bulb began. As we all know, last year, we heard the strange rumors of Yiguang’s “exit of the LED bulb lamp industryâ€. The reason is that some brands are bidding for a big price. In the ancient town of Zhongshan, there is an LED bulb of 0.8 yuan, which makes Yiguang from Taiwan To be annoyed, this is obviously suspected of malicious competition.
This year, Osram first reported the price cuts. The subsequent market survey found that the price of Osram has indeed been greatly adjusted, and the price cuts have not touched the bottom line of major domestic brands.
As we all know, in the LED lighting industry, there is a traditional concept of “price reduction can seize the marketâ€. Of course, this is only limited to those brands that have a good channel network and can quickly distribute, sell, and sell. For brands that are still built by the channel network, this concept is useless even if it exists.
Buddha photo T8 tube
The price cut can quickly open up the already fiercely competitive market. For example, after the 1.2m T8 integration fell to 13.8 yuan in May this year, the sales volume soared. In a dealer store in Xiamen, the sales volume exceeded 10,000. / month, this is only the sales during the 15 days of the event!
“After the product is sold out, there are follow-up after-sales, as well as the maintenance of customer relationships. This is an intangible asset for us and a factor that can continue to generate profits. That is, selling these 10,000 T8s, follow-up market It is under our control, and it may be 20,000, 30,000 sticks!" said Lin Yajie, a Buddha photo agent.
Earlier, Philips' T5 and T8 lamps have started to buy "10 get 1 free" or even "buy 3 get 1 free" promotions! According to the person in charge of Liangmeida Lighting, one of the largest Philips lighting agents in Xiamen, during the promotion period, the sales of T5 and T8 will double from the previous month.
It can be said that the effective promotion of the market to seize the market is the initial reason for price cuts, but also the most direct reason.
Let the children be able to cover the wolf "If the price cut can seize the market share and guarantee the basic profit, then I am willing to cut the price every day!" Su Jing lighting dealer Su Jing can say so.
"Today, the price reduction promotion activities of major brands are only paving the way for large-scale sales in the peak season." Li Xiaoyu, an excellent lighting distributor, said.
In fact, the competition of the "giant" of lighting, whether it is the sharp reduction of the price of the bulb, or the promotion of the T8 tube, is essentially the result of profit.
"Imagine that customers who have bought a price-cutting product now, as long as the product quality really passes, will certainly prefer the brand they have used in the next purchase. This brand dependence is the most common sales concept, capturing people's Dependence. At the same time, this is also the initial marketing idea of ​​the inventor of the sales model of price reduction promotion, that is, not excessive pursuit of immediate interests, but focus on the long-term continuous sales in the future." Li Xiaoyu said.
Philips LED tube
The current market is the traditional “off-season†period of the LED lighting market. It is also a common “trick†for major brands to attract attention and maintain attention.
"Of course, many international LED lighting brands have entered the domestic lighting market this year, which has led to increasing competition in the domestic market. This is also seen from this trend of price cuts. It is foreseeable that the sales in the 'off-season' are the most powerful. Brands and products can naturally attract more customer resources during the 'peak season'." Li Xiaoyu told reporters.
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