Zhongshan Hongsenda Lighting is striving for stability, seeking stability
After seven years of hard work, Zhongshan Henglan Town Hongsenda Muyi Lighting Factory has always maintained a stable and stable attitude, and stood out in the same industry. It has been proved to be quite influential in the domestic acrylic lighting market. s brand.
Give the product a good name
After a product is born, it must also have a good name, a good brand, and only when the product has a distinctive, easy-to-read, easy-to-remember name, it is easily accepted by consumers. Hongsenda people know that in the current brand-based society, whether the name of a product is appropriate and perfect, has a great impact on the sales prospects, so the product has been given its unique name when it was developed.
Hongsenda's product names are diverse and unique, and they are worthy of imagination. For example, there are wealthy big money, big joy, smooth blue clouds, step by step, family fun, Jinyu Mantang, Grain Fengdeng, Pengcheng Wanli, Fuman Tianxia, ​​Ji Xinggao. Photo, Pingzhu, Lucky Star, Si Shi Tong Tang, Ruyi Cake, etc. Each product of Hongsunda represents an extraordinary meaning, giving it different cultural connotations and artistic values. Every customer can find something that represents their mood and desire in Hongsenda. This is also the reason why Hongsenda's products are popular in terminal sales.
Strictly control the quality
Since its inception, Hongsenda has adhered to the business philosophy of “Quality is the life of the company†and strictly controls the quality. First of all, in the details, from the purchase of raw materials to the process layer. Hongsenda's lampshade is made of Taiwan imported hemp fabric or third-generation imported acrylic. The outer frame is made of aluminum and wood. Its products have the characteristics of no fading and no deformation. Secondly, after the installation of the new lamp, the debugging will be carried out to ensure that each new lamp will not have quality problems in the purchase, processing and installation of raw materials.
The quality of Hongsenda products has not only been recognized by the authorities, but also won the favor of consumers. At the same time, Hongsenda guarantees fast shipping speed and sufficient supply to meet market demand.
Close to customer development products
Pan Beihong, the general manager of Hongsenda Company, told the reporter that once a customer in Beijing mentioned in his communication with him, he hoped to see a lamp specially designed for the Beijing Olympics in the market. An inadvertent conversation led him to inspire design, so he developed the "Olympic Star" series of products, and sold well in various markets.
Pan Beihong believes that “in a fiercely competitive environment, companies must maintain their own advantages and want to make the right decisions. They must have a lot of information. And the products of the company can only be realized if they are sold to customers. Enterprises can finally realize their profits. If companies pay attention to the information provided by customers on the products, they can directly grasp the pulse of the market and ensure that their products are sold well."
Hongsenda directly integrates the customer's requirements into the production of the product, and changes the company's “selling my products†to the customer “to buy the products of the enterpriseâ€. It is because of this role change that Hongsenda has made a lot of money. Performance.
Pan Beihong said: "With the continuous development of the lighting industry, the homogenization of lighting products has become increasingly serious. In order to avoid homogenization, we have made great efforts, strengthened management, and increased research and development efforts to efficiently manage and enrich The product line provides one-stop all-round shopping service to the majority of dealers and consumers. Our aim is to enable dealers to make money and achieve a win-win situation for both the company and the distributor."
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