Xiamen: Tongshida, Donglin electronic bidding LED lamp price is expected to drop by half
It is understood that the tender has attracted 110 companies from all over the country to participate in the bidding, and this is the first time the Ministry of Finance has subsidized the promotion of LED products. The tender includes a total of indoor lighting products (LED downlights, reflective self-ballasted LED lights), and outdoor lighting products (LED street lights, LED tunnel lights), a total of four categories.
Different from the way that household appliances, automobiles and other industries directly subsidize consumers, the promotion of high-efficiency lighting products adopts the method of subsidizing the winning enterprises by the financial first, and then selling them to consumers by price reduction. Among them, the amount of financial subsidies is 30% of the winning bid price.
"We have a total of 6 lines to participate in the bidding, of which LED downlights have two products of 4 inches and 6 inches." The relevant person in charge of Xiamen Tongshida Marketing Co., Ltd. pointed out.
The Xiamen Firefly Group (in this case, the bidding is still in the name of “Donglin Electronicsâ€), the president of the company, Jia Qiang said that the bidders are bidding at the ex-factory price, which means that if these LED lights are directly placed on the market, the price is likely to be only It is half the retail price of the market.
Take 5 watt LED lamp as an example, it can replace 12 watt energy-saving lamp. The retail price of the market is currently 40-50 yuan. If the bid price of the enterprise is 30 yuan and the financial subsidy is 30%, if the Xiamen enterprise wins the bid, then Like the energy-saving lamps, they are sold directly to the public by the manufacturers. Then, the citizens can buy them for almost 20 yuan.
“In this way, consumers are more likely to accept it.†Jia Qiang believes that one of the most important factors restricting the promotion of LED lights is that the price is too high. If the price can be reduced by half, it will naturally attract the public. It should not be a problem for Xiamen to promote tens of thousands of dollars a year.
There are also industry insiders believe that due to the power saving effect and service life of LED lamps, they may be more popular with commercial and industrial enterprises because they require a large number of lamps for a long time.
However, in the view of the relevant person in charge of the company, even if the financial subsidy is obtained, the current price of the LED lamp is still a certain distance from the ordinary people's home, unless those families just need to use the lamp, "it is the moderate energy saving. The lights are easier to promote," after all, several times the price difference is there.
"Although we take this bid very seriously, the main focus is on the promotion of ordinary energy-saving lamps." The person pointed out that the popularity of energy-saving lamps in Xiamen is already high, but in the vast areas of Fujian, energy-saving lamps Still in the process of popularization, this market is not small.
Subsidies help to alleviate overcapacity in the chip
"The financial subsidy for the winning LED products is also a signal to the industry." Jia Qiang believes that this means the state attaches importance to this industry.
In the context of the current LED enterprise's batch IPO, over-investment in industrial investment, and overcapacity, the industry believes that the National Development and Reform Commission initiated the 2012 financial subsidy to promote the bidding of semiconductor (LED) lighting products, as if to inject catalyst into the LED industry, the pull of the LED industry will It is industry-wide, and not only downstream manufacturers can benefit from it, but upstream chip manufacturers such as Sanan Optoelectronics will also benefit.
In fact, as early as the relevant national departments started the high-efficiency lighting product promotion project in 2008, as one of the LED production bases in Xiamen, the industry has been expecting LED lighting to be included in the scope of subsidies, and to promote the promotion of LED lighting by reducing costs. universal.
Now, "boots" has finally landed. The industry believes that this subsidy policy will further boost the LED lighting application market, and is expected to fundamentally alleviate the pressure of overcapacity expectations. By the end of 2015, China's LED lighting penetration rate is expected to reach even More than 20%.
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