Wearable devices are welcomed by the market

Although wearable devices have set off an upsurge of hype, the industry is still in its infancy and there are still many things to explore and excavate. For wearable device manufacturers, the following six factors need to be considered in order to create a successful product that is popular with the market:

1) How to make influence without too much subversion?

Wearables need to change behavior and improve results if they want to succeed, but they cannot cause too much damage to the user's lifestyle.

Take health and fitness wristbands as examples. If these things do not help users become more active, they will not bring much value. On the other hand, if they interfere too much with the user's daily behavior (various notification mechanisms), the user may feel uncomfortable and refuse to use these devices again. The key to success is to influence user behavior and lifestyle in a smooth and subtle manner.

2) Can wear be fashioned or intangible?

If you observe the market leader's approach, you will find that they bet on the former. Fitbit teamed up with Tory Burch to design the next generation of wearable devices. Apple may also begin the transition from a combination of technology and culture to a combination of technology and fashion. YSL and Burberry’s former CEO are employed to develop their wearable devices. Google and Diane Von Furstenberg collaborated on designing a new Google Glass frame. But on the other hand, there are a group of companies that are committed to developing invisible sensors.

Currently, we are still in a very early stage of wearable devices; what kind of design ideas are correct is only left to the time and more user case data to prove.

3) Where can the wearable device wear the best in the human body?

The wrist is the best position so far. According to BI Researsh, 70% of wearable devices in the next 5 years should be smart wrist wear devices. Examples include fitness and fitness wristbands Fitbit, Jawbone, Sony SmartBand, and smart watches Pebble, Basis, Moto 360, LG G watch and Samsung Gear.

However, many manufacturers of wearable devices are still struggling to find even better body locations on the human body. Some people think that the waist is a better place, some people think that the ear is better, or implanted in the skin to provide more accurate information. Some suggest that the finger may be the best place, especially for gesture control wearable devices (such as Nod). In order to find out the answer, many manufacturers are making various attempts.

4) How to solve the battery problem?

Many users think that charging once a week is a spiritual burden, and it is considered to be a damage to the daily life, which is one of the main reasons for giving up such devices. Therefore, it is important to make the charging process as smooth as possible. Credit Suisse analysts believe that battery constraints will lead to more computationally intensive activities on smart phones than on wearables.

According to a report from HIS, lithium polymer batteries will account for 73% of the revenue of wearable device batteries. This is because lithium polymer batteries are lighter and have a wider range of form and size adaptability than conventional lithium batteries.

5) What do you think about privacy?

Different people have different opinions about privacy. Many people think that they have no privacy at all in this era. Entrepreneurs like Larry Page want to disclose health data. Others are concerned about the potential for privacy nightmares in the world of wearables and connected devices.

With the recent relaxation of regulatory policies for tracking devices and health applications, entrepreneurs in this field are excited about future opportunities. However, privacy advocates are diametrically opposed. They worry that consumers are not aware of how big their data is being collected. With the increase in the number of IoT devices, companies will be familiar with consumers' personal lives, activities, and behaviors, and thus have unfair competitive advantages over consumers.

As a wearable manufacturer you can take the following steps to win the trust of users: Find your company's privacy beliefs Security and privacy rules Transparency Clearly connect and share data with other applications and products Strategy Ensure that the technical framework fulfills your security and privacy controls Commitment to responsible for their own terms of service and privacy policy 6) Determine the distribution channel strategy This year's CES show, a total of 250 manufacturers brought their own products. However, the number of wearable device companies will continue to grow, as more and more entrepreneurs will see opportunities in this area. The key question is which brands and products live longer and eventually become popular choices.

The distribution channel is one of the major battles of this war. For small players, the following factors will make their battle more difficult: Apple and Google's existing distribution channels already have a very large number of companies with ready-made loyal customer base. A group of determined developers will only develop iOS or Android applications over time. The possibility of a wearable device becoming an adjunct to a mobile product exists, and Android may have an advantage because it has 1.1 billion mobile phone wearables that must review this problem and resolve it with a strategic vision as soon as possible. Only this way your company and products can stand out in this very crowded and highly competitive market.