Twelfth Summit Forum: COB market competition is more than just price
According to statistics from the High-tech LED Industry Research Institute (GLII), the proportion of COB packaging and integrated packaging in 2013 increased to 21%. In 2014, with the application of COB packaged devices in spotlights, downlights and other products, the competition in the future COB market will become increasingly fierce.
"Currently, international manufacturers have increased their investment in research and development of COB packaged devices, and new high-efficiency COB products have emerged, making COB light source one of the hottest packaging products." Zou Yiming, general manager of Shenzhen Xinyue Photoelectric Co., Ltd. told reporters.
“But when the market is bullish, how can it stand out from the numerous COB products, the price is one of the factors, but there are many other reasons.†Zou Yiming said that in such a good market situation, he believes that the COB market The competition is not just about price.
Zou Yiming mentioned that the current focus of the COB light source market should focus on whether manufacturers can better meet customer needs, such as in terms of product delivery and customer convenience, and can “think what customers want.†", create more value for customers.
"At the same time in product development, the future COB packaging market should pay attention to the following issues: first, how to reduce the volume of the product, optimize the product structure; second, improve the optical properties of COB light sources, such as light efficiency, light distribution, consistency Etc. Third, pay attention to electrical characteristics, such as power supply voltage requirements, control methods, etc.," said Zou Yiming.
"Quantitative production of COB light source will eventually be locked in a resource-rich packaging manufacturer. At this time, the quality of COB devices will enter a relatively stable period, and the role of price war in COB light source promotion will become smaller and smaller. Zou Yiming finally mentioned.
September 26th, 14:00-17:30, September 27th, 9:30-17:30, "The 12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit" will be held at Guangzhou Pazhou Canton Fair Held (2014 High-tech LED Exhibition held concurrently). At that time, Zou Yiming, the general manager of Xinyue Optoelectronics, will give a keynote speech on “COB market competition is not just priceâ€, and discuss with the guests to discuss the transformation and development of the supply chain in the era of LED lighting market explosion.
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