Toyota RAV4 has entered China for 8 years! How about Toyota's car?

It should be said that the city SUV should be the hottest model at the moment, but the Toyota RAV4, which should have died in CR-V, has been performing very low-key and has poor sales. However, Toyota, which couldn’t sit still, finally released the RAV4 in the mid-term remodeling model on July 28. What upgrades did it have for a Raytheon face?

The 2016 RAV4 is equipped with two 2.0L and 2.5L naturally aspirated engines as well as the old model. The entire system includes seven models. They are 2.0L urban version, fashion version, comfort version, Zhishang version, four-wheel drive new version, 2.5L four-wheel drive elite version and four-wheel drive distinguished version, the price is also from 179,800 to 269,800.

In 1994, RAV4 received a good market response as soon as it went public, and its sales volume doubled that of Toyota's expectations.

At that time, it was five years since Toyota introduced the RAV4 concept car at the 1989 Tokyo Motor Show. In the past five years, when the RAV4 was officially launched, it has undergone tremendous changes compared with the concept car.

In 1989, Toyota officially launched the RAV4 concept car.

The launch of the RAV4 has a milestone – it not only provides a spacious and comfortable car experience for city life, but also offers a 4WD off-road leisure experience. It is the world's first compact SUV and the world's first urban SUV. After the RAV4 went on the market for a period of time, its competitors appeared in the market, such as Honda CR-V, Ford Maverick, Nissan Qijun, Mitsubishi Outlander, and Subaru Forester.

In 1996, the Toyota RAV4 entered the United States and became the most popular model for American women. And its official entry into China is in 2009 after 13 years. At that time, it has been six years since the listing of FAW Toyota Sales Co., Ltd., and Toyota has already produced a variety of models such as Corolla, Vios, Crown, Reiz and Prius.

On April 10, 2009, FAW Toyota RAV4 was officially listed.

It is worth mentioning that the later competitor of RAV4, Honda CR-V, was made in China in 2004, and Qijun was also made in 2008. However, although RAV4 was officially launched on April 10, 2009, it won the second place in the 2009 SUV sales list with 67,880 units. The competitiveness is evident.

Since then, RAV4 has maintained a high sales volume. In 8 years, its cumulative sales have exceeded 800,000 units. Among them, RAV4 has already sold 120,000 units since its launch.

The new RAV4 will be launched on July 28, 2016. After entering China for 7 years, RAV4 finally has its own Chinese name - Rongfang.

Regarding why the Chinese name is, why is it called "Rongfang", Jiang Jun, general manager of FAW Toyota Motor Sales Co., said that the Chinese name is to further enhance brand recognition and popularity, and to promote the new RAV4 to communicate with young people. The reason why the name was "Rongfang", Jiang Jun quoted "Mu Xinxin to be glorious" to interpret his spiritual meaning. "Rong" is a combination of face value and strength self-confidence, representing glory and self-confidence, forge ahead, and product fashion design, the same level of strength. “Putting” means releasing freedom with vitality and keenness, representing freedom and freedom, and the passion blooms, reflecting the technology, vitality, flexibility and strong off-road performance of the products.

The RAV4 has a good performance both in appearance and configuration. Such as linear light strip LED daytime running lights, 18-inch aluminum alloy wheels, VSC+ system, HAC uphill auxiliary control system, AHB automatic adjustment high beam system, PVM panoramic monitoring system, fixed speed cruise control system, Toyota Safety Sense Zhixing Security Suite, etc.

Regarding the highlights of the new RAV4 Rongfang products currently on sale, interested friends can look at the previous article of the car totem. "The two-month order is over 25,000 units. What is the new RAV4 Rongfang?" 》 (Transportation Gate), I won’t go into details here.

It is worth mentioning that at the 8th anniversary of RAV4, it joined hands with the Marvel Avengers Interactive Experience Station to create a trend of “big bang”. The reason why it cooperates with Marvel is because the two have strong consistency in brand spirit, technology, and user groups.

As a Marvel fan, when I saw cosplay's superheroes playing, I was very excited.

It is understood that in addition to the cooperation with Marvel, RAV4 Rongfang has been deeply involved in sports marketing and entertainment marketing. From the Rio Olympics deep sponsored CCTV "Olympic in Rio" column, to the title "English Premier Night", sponsored "Kunlun decision" fight, etc., RAV4 Rongfang can be described as more flowering.

postscript:

In the global market, RAV4 is the founder, and for the Chinese market, RAV4 is the latecomer. As a "latecomer", RAV4 has won the market performance of its later generation with its excellent product strength. In the fiercely competitive SUV market, it is not easy for RAV4 to stay ahead. It is necessary to continue to work hard on product strength and cost performance.

Of course, in order to enhance competitiveness, RAV4 Rongfang also launched a series of preferential policies. Such as "40% low down payment", "2 years zero interest rate + 8292 yuan subsidy", "3 years zero interest rate + 8000 yuan subsidy", "4000-6000 yuan replacement subsidy" and so on. It is worth mentioning that the car owners who purchased Corolla, Corolla, Vios for less than 2 years and have a mileage of 50,000 km can replace the RAV4 Rongfang 2.5L model (original value repurchase) and 7,000 yuan at the purchase price at that time. subsidy.

Then the question is coming, RAV4 will be released, will you buy it?

0.8mm Male Header

0.8mm Pin Header

Antenk 0.8mm Pitch Male Header series is a fine pitch, low profile, single/dual/three/four row, PCB mounted connector set intended for limited space applications or where total weight is a factor. Our specially tooled insulators and contacts maintain consistent high quality through our automated production processes. Each series is available in thru-hole PCB or SMT mounting and plated tin, gold or selective gold as specified.

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Current rating: 1 Amp max
Contact resistance: 20 mΩ max. initial
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