The steep increase in downloads of multi-screen interactive applications is expected to give birth to an emerging market

Multi-screen interactive application market gradually

In fact, multi-screen interactions have long been the "sweet spot" of major TV manufacturers. In 2012, major TV manufacturers in China have already developed a strong interest in multi-screen interactions and have launched their own multi-screen interactive applications. However, "Drunkness is not meant for wine," they just want to use multi-screen interactive features to increase the selling point of TV. Lin Yongyu, general manager of Mstar China, once said that at the time major TV manufacturers were still selling hardware, and they really spent a lot of money on buying large servers to build less clouds.

Three years later, television manufacturers moved to update iterations, and have no time for multi-screen interaction. The upstream and downstream television box industry has long been the focus of the layout. Lin Yongyu once disclosed that television boxes are the focus of multi-screen interactions and Mstar began to lay out three years ago.

Not surprisingly, in 2013, Huawei, LeTV, Alibaba, Xiaomi and other companies were rampant and launched a "box war" with obvious results. According to statistics, in 2013, the sales volume of Internet TV boxes exceeded 10 million.

Under this trend, both box makers and chip makers are trying to improve their market competitiveness. At present, Quan Zhi Technology, Alibaba, Foxconn, Amlogic and other companies have adopted music broadcast technology company's multi-frequency interactive program. It can be seen that the multi-screen interactive function has been widely spread in the box industry.



Affected by the 181 policy in the second half of last year, the box video was taken off the shelf, accelerating the popularity of multi-screen interactive applications. LeSco 2014 smart TV application industry report shows that in the fourth quarter of 2014, the number of multi-screen interactive apps has increased by 130% compared with Q1 and 13.7% in tools.

Currently, companies that have focused on multi-screen interaction have seamlessly connected with the upstream of the box industry. With the box video off the shelf, multi-screen interactive applications have penetrated into the user's living room and become an important part of the user's home entertainment.

Multi-screen interactive games are a big attraction

Video games have only just begun. Mobile games alone have become the hottest category of smart TV applications. LeTV's open platform data shows that the proportion of game-type App downloads increased from 25% in Q1 to 48% in Q4 in the second half of 2014, which is nearly half. It can be seen that the temptation of video games is that users cannot resist.

However, there are currently fewer games tailored specifically for television and cannot meet the diverse needs of users. The mobile game has already broken out and has very rich game resources. If you can play some mobile games on the TV is a good choice. But transplanting mobile games requires a series of debugging, which is difficult for an average user.

Of course, the current Air Mirror function through Apple's mobile phone can play Apple Store 2 games and 3rd generation games on the Apple Store. However, most domestic TV users use Android boxes and Android phones, which greatly limits the user groups. If you can establish a mirror function between Android phones and Android TV, there is no doubt that there is a huge market space.


It is understood that Musiccast's "play bucket" application has been able to wirelessly project content on Apple's mobile phone to Android TV. This means that Apple Mobile users can cast a large number of exquisite games on the Apple Store to Android TV. In addition, the APP Android mobile phone APP will also be available on the market. By then, both the Apple mobile phone and Android mobile phone users will be able to dock through the play bucket APP and the Android TV play bucket to achieve a multi-screen, split-screen gaming experience. Feng Sheng, founder of music broadcast technology, said to electric technology, entertainment bucket application relies on Quan Zhi technology and Amlogic quad-core processor above the video decoding capabilities can achieve 60 frames of 1080p TV display, in theory, beyond the current image of Apple's mobile phone Features.

In addition to the game features, the play bucket application also integrates the content required in the multi-screen interactive scene of the living room, including education, film and television, music, living, shopping and other resources.

From this point of view, multi-screen interactive applications are entirely likely to become a living entertainment platform. Liu Bingyun, president of the horse racing capital, believes that TV is the entertainment center of the family living room, and the mobile phone is a personal entertainment center. Anybody must return to the family. The multi-screen interactive application is an important connection point connecting two entertainment centers. Indeed, multi-screen interactive applications are slowly entering the living room of the user as a bridge to connect mobile phones and televisions, becoming an integral part of family interactive entertainment. Now there are already a large number of nuggets like LePlay Technology entering the multi-screen interactive field, hoping to make the connection point an entertainment platform and create an emerging market.