The stationery industry is increasingly intensifying competition

Over the years, the in-depth competition in the stationery industry has become increasingly fierce. Both branded and export stationery factories have changed to a great extent. First of all, from the year-on-year increase of more than 10% in stationery exports in 2011, it can be seen that the huge market demand is a strong support for the development of enterprises. Moreover, with the development of industrial layout in various countries, some developed countries no longer produce their own stationery, and their factories are all located in coastal cities in China and other Asian countries, which has a certain positive impact on the progress of China's stationery industry.

In the short term, the export of stationery to domestic sales is very prosperous, partly because of the decline in exports. Stationery companies that can quickly open up the domestic market are bound to have high productivity and certain asset and product strengths. Domestic sales are not a way for them to consume inventory, but are another leg of the development of stationery manufacturers. Therefore, to do a good job in the domestic market, they must delve into product design and strengthen the development of products adapted to the domestic market.

As a full-range stationery production base, many stationery brands in Guangdong have accumulated more than ten years of resources. They have formed a culture for designers, new material development, elements of stationery design, research on consumption habits, and so on. Your own system, good design and mature cost control can produce good-looking and cheap products.

Chinese stationery must be named, not a single brand effort. All levels of government to industry associations have strengthened the promotion of stationery enterprises. For example, Ningbo Customs has provided export stationery enterprises with various knowledge of international export laws and regulations and testing, which is used to systematically train the labor skills of the stationery industry workers. Manual craftsmanship, there are many modern machine equipment applications.

In addition, according to reports, the China Standardization Technical Committee is also currently refining and implementing various standards for the stationery industry in China. For example, the “General Requirements for the Safety of Student Supplies” will be revised scientifically and rationally. Guidance, once the inspection is implemented in the entire industry, is bound to promote the environmental performance of the entire stationery industry to a new level.

In addition, the survival, development and progress of stationery companies are based on the establishment of a brand, and a brand company must try to discover its own unique potential. Innovation ability is the basic condition for progress. Brand innovation, idea innovation, management innovation, service innovation, product innovation, and marketing innovation must all be subtly different. However, the innovation of stationery is not simple fashion, fashion is short-term, and stationery innovation needs development.

Today, the best time has come for the stationery industry in China. Recalling the previous 10 years, each company realized that they wanted to be their own brand and cultivate their fans. At present, all types of stationery on the market do have iconic representations. The gap between China's stationery and the world is decreasing, but we still have no "excellent" brand today. It can be seen that the deep competition in the stationery industry will only become more intense.