The Gospel of Chinese fans! Dolby promises to expand its cinema layout
International professional theater chain operators and high-end cinema brands CJ CGV and Dolby Laboratories recently announced plans to open 30 Dolby Cinemas in China by the end of 2021.
CJ CGV and Dolby Laboratories plan to open 30 Dolby theaters in China by the end of 2021.
As a global theater exhibitor, CJ CGV strives to expand its business in China. This time, it cooperates with Dolby and aims to provide customers with a stunning viewing experience. Dolby Cinema is a high-quality cinema option that combines breathtaking video and sound technology with the ingenuity of detailed design to deliver an all-encompassing immersive experience.
In just over a year, more than 60 Dolby Vision and Dolby Surround soundtracks have been released or confirmed in Dolby Cinemas in China, including 16 Chinese-language films.
The Dolby Cinema films that will be released soon in the country include the Sony Pictures movie "Blade Runner 2049" released on October 27th, 2017 and the "Oriental Express murder" released on November 10th, 2017 ( Murder On The Orient Express), the Warner Bros. film Justice League released on November 17, 2017, and Chen Kaige’s movie “Demon Cats†released on December 22, 2017.
Dolby Cinema delivers a richer and more exciting movie narrative through Dolby Vision and Dolby Panorama. The Dolby Vision Projection System features state-of-the-art optical and image processing capabilities, providing high dynamic range HDR, enhanced color technology, and contrast that far exceeds any other imaging technology on the market today. As a result, the audience will have a stunningly vivid and realistic picture, enjoy a vastly different viewing experience, and feel as if they are in the movie world. The Dolby Vision laser projection system is an experience that is only available in Dolby Cinema. Developed by Dolby and Christie®, Christie is responsible for the supply, installation, and service of all projection systems.
Dolby Theater also includes Dolby Panorama sound technology, allowing sound to flow in the studio, even above the head, providing incredible richness and depth. The combination of Dolby technology and Dolby Theater's design and comfort environment makes the audience feel more like the movie on the screen. In the future, with the increase of Chinese Dolby theaters, more fans will enjoy this unprecedented viewing experience.
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